Roseonly characteristic analysis
Roseonly is the largest flower shop in Tmall, focusing on the high-end flower delivery market. Its philosophy is: if you want to buy flowers in this flower shop, you will only send one person in your life. With high-quality products and unique creativity, it became famous overnight.
Flowers themselves are a product that can represent people's emotions. When people send flowers, they want to use them to convey their feelings. Especially for young men and women, roses are a symbol of love and convey a declaration of love.
This motive of showing love comes from the truest courtship instinct of human beings. Rose is a means of showing love because it is endowed with the role of "love" in human culture. If boys want to win the hearts of girls successfully, they need to have two meanings: one is "I love you" and the other is "I only love you".
The traditional way of sending roses can only express the first meaning, but it can't express the "only" love for each other. A girl's affection for a boy is not that he "loves" her, because a man is an easy-to-love animal, and the key is that he "only loves" her, which is why a girl is willing to entrust her life to a boy.
This "uniqueness" is not something that flowers can do. Roseonly's success lies in that it combines the "uniqueness" conveyed by the brand with the "love" conveyed by flowers through the definition of its own brand, thus completely conveying the emotional demands of users.
A product, with excellent quality, is easily detonated once it meets the emotional demands of users. Although it has the special background and rich resources of its founders, especially the star resources, the core effect of such explosions is that its products capture the emotional demands of users.
Analysis on the Characteristics of Fauvism Flower Shop
Fauvism flower shop has no physical store or even Taobao shop. Since the opening of 20 1 1 in Weibo at the end of February, it has attracted hundreds of thousands of fans, and even many entertainment stars are its frequent visitors.
Fauvism and roseonly satisfy users' different emotional demands, and its flowers have stories. Companies with stories are easy to win the favor of investors and consumers, and products with stories are easier to remember, especially in this story where you are the protagonist.
In this regard, the story of the Fauvism Town Store "Monet Garden" is widely circulated. It was tailored for a customer who wanted to show the artistic conception of Monet's masterpiece "Water Lily", which lasted for several months.
Fauvism, which only needs to explain its intention, is completely different from the traditional flower ordering model. Behind every bunch of flowers, there is a story and a knot. For example, customers will ask "to give two daughters-shaped dolls to their father in a bouquet." One is four years old, the other is one year old ... "For example, some customers will ask to" send flowers to their girlfriends. I hope the bouquet can reproduce the scene where we met two years ago, such as a shopping mall in Wujiaochang ... it's raining, watching a movie, eating Fumao crayfish for dinner ... "and so on.
It should be said that the business model of Fauvism makes the flower itself no longer just a product, but an expression of users' own feelings. The moment a customer receives flowers, she receives not only a bunch of flowers, but a story and an emotion, and she herself is the protagonist of this emotion. This kind of experience is beyond the reach of traditional flower shops. Traditional flower shops did not give customers such opportunities, but Fauvism did, which is the key to the success of Fauvism.
Which is better, Fauvism or Velos?
Compared with the products of Fauvism roseonly, the color tone is single, which is related to his target customer setting, but it is slightly better in flower design. It is very recognizable in the eternal flower market, and there is also a sub-brand love roseonly, and the eternal flower products are slightly fancy.
Generally speaking, roseonly's more selling point lies in concept and packaging design.
What's more interesting is that they always hire handsome guys to send flowers, and encourage guests to fill in the office address of the flower recipient. How can they not make women faint with joy?