The key to doing WeChat business is to successfully start the project, and to successfully start the project, you need to master six core elements.

First, the product

Product quality is the core foundation. Wechat business has gone from barbarism to normality precisely because the products of WeChat business are unqualified. When a product can't provide customers with safe and effective protection, then you can only do business once. Even if you have a glib tongue and good service, customers will be farther and farther away without good products.

Second, training.

Now the WeChat business has its own team. As the team leader, it is necessary to cultivate the organizational stickiness of the team. In order to help team members understand the product attributes and operational characteristics, and agents at all levels develop the operational strategies of their subordinate agents, a complete training system needs to be formed.

Third, the model.

The business model of WeChat should change according to the change of the current situation, and the top business model of WeChat determines the channel strength. Because this is a profit-driven way, the agent will try to find potential customers and persuade them to join the team, and this profit rate setting model determines the stability and long-term nature of your project.

Fourth, copywriting.

As a WeChat merchant, it is inevitable to publish information in the circle of friends, so the expression of product content is very important. It is necessary to know what important writing will not make customers so exclusive, what important words can enter customers' psychology, and what important pictures can make customers remember, so copywriting is the core of WeChat business operation. Now many professional agencies can provide services such as copywriting, art design, promotion and planning.

Fifth, the system

In order to facilitate the management of agents and prevent the occurrence of bad situations such as goods smuggling and price change, the general brands in WeChat business need to establish a sound management system to help enterprises operate better. Micro-strategy has a complete management system, which can be provided or customized according to customer needs, and IT system is also a foundation to support the operation of WeChat business.

Sixth, packaging.

Any product needs good packaging, not to mention this is an era of "looking at the face value", so packaging is of course very important. Packaging includes several aspects, the first overall design, the second color design, and the third material embodiment. Only exquisite packaging can attract consumers' attention at first sight, and it is easier to push products in the circle of friends.

It is not shameful to do WeChat business, because you can eat by yourself, buy good things for your parents and give your children better living conditions. Why not do WeChat business without stealing or robbing? As long as it is a regular WeChat merchant, you should not care about other people's eyes.