Successful entrepreneurial case 1: from 5 USB flash drives to an annual turnover of over 10 million.
Tell an entrepreneurial story of a poor student, from five USB flash drives to an annual turnover of over 10 million.
His name is He Jing, a poor student in Yibin, Sichuan, and a graduate of Southwest Forestry University in Yunnan. He has always cherished a dream: to set up an entrepreneurial college and do his best to help more young people with dreams realize their entrepreneurial dreams.
He Jing said, I am well aware of the difficulties for poor students to start their own businesses. ?
There is a simple reason. He Jing's growing experience tells him how important a good entrepreneurial environment and platform is for college students who have dreams and start from scratch. This 25-year-old won the fourth session? Yunnan Youth Entrepreneurship Governor Award? Some young people also know that the road to entrepreneurship is bumpy, and every step forward in the process of entrepreneurship is hard to come by.
He has always believed that success and failure are all gold. As long as he bravely moves towards his goal, there will always be a successful venture.
With the help of the school, I can finish my studies smoothly.
Before starting a business, Jing He's road to study was full of thorns. Fortunately, his family never gave up and helped him through one difficulty after another.
He Jing's hometown is a rural town in Yibin, Sichuan. In the first year of high school, my parents went to work in a shoe sole factory in Zhejiang, working 12 hours a day. He and his mother haven't seen each other for six years because of the high round-trip fare. Grandparents set up stalls for a long time to make a living. In order to make his children eat better, the client brought He Jing, who lives in the school, 500 yuan in plastic bags, all of which are the change of 1 yuan, 5 yuan, 10 yuan.
In 2005, he was admitted to Southwest Forestry University. His parents transferred the public house at home and raised some money for him to go to school in Kunming. Because I can't afford to pay tuition every year, I have to ask the college leaders to sign it every time, and I can successfully complete my studies with the help of the school.
When he was in college, he joined the student union. He asked himself? No matter what you do, you must go first and last. His steadfastness won everyone's praise and trust, and he independently undertook the preparations for many large-scale activities in the school.
Jing He is also very sensible. He started to work part-time at the university, during which he also accumulated experience, which laid the foundation for starting a business.
The story of five USB flash drives
When she was a freshman, Jing He got her first job: as long as she helped a company sell three cases of expired milk, she could work part-time during the National Day, so she bought three cases, one for herself and one for two fellow villagers, and got the job. Later, I worked as a tutor through an intermediary company and sold my mobile phone loudly with a sign in a mobile phone shop.
In his junior year, his first entrepreneurial project won the bronze prize in the third Yunnan University Student Entrepreneurship Plan Competition. However, it is very difficult to turn this project into funds. He travels between various businesses with a business plan every day, but he is constantly looked down upon. Finally, the boss who runs a small digital business sympathized with him and gave him five USB flash drives for him to try.
In order to sell these five USB flash drives, He Jing and several classmates set up a stall. ? The price is 50 yuan, and the market price is 90 yuan. ? Jing He clearly remembers their USB flash drive? Price? 70 yuan, lower than the market. With the earned 100 yuan, Jing He got more goods. He deserves it? The first bucket of gold? .
The following year, he and his classmates set up a stall on the campus of Kunming 16 university, which became the first stall in Yunnan universities. The boss of the whole digital city asked him to help sell digital products, with a turnover of over one million a year.
Later, with the support of Yunnan Provincial Party Committee and relevant departments, He Jingfu got YBC and? Loan forgiveness and subsidies? Each interest-free loan is 50,000 yuan. With this 654.38 million yuan, he registered Kunming Xie Ying Technology Co., Ltd. ..
In the past six years, Jing He has grown from selling a single digital product to having seven physical stores, 22 university campus media and the industrial scale of Yunnan Cai Cheng Tea Co., Ltd., Yunnan Sizhi Cat Coffee Co., Ltd. and Yunnan Dianyangtang Biotechnology Co., Ltd., with an annual turnover of over 10 million yuan and nearly 100 employees.
He took his parents to Kunming and asked them to open a digital store and be their own boss. His parents feel extremely proud and proud.
Determined to help college students find jobs and start businesses.
? As an entrepreneur who grew up as a college student, I know the hardships and difficulties of college students' entrepreneurship. My growing experience tells me how important a good entrepreneurial environment and platform for college students is to those college students who have dreams and start from scratch. ? Jing He said that while doing a good job in his own career, he must do his best to support and help more college students find jobs and start businesses, and do something within his power to change the difficult situation of college students' employment.
To this end, he invested and cooperated with his alma mater, Southwest Forestry University, to build a winning entrepreneurial culture exchange center for college students in Xiecheng. With the direct or indirect guidance of eight teams, each company has made huge profits. Since 2009, under the leadership of the Communist Youth League, he has participated in more than 100 TV, radio, micro-interviews, university campus presentations and other activities. To spread the idea of entrepreneurship and advocate college students? Dedicate society with knowledge and serve people with talents? Take the road of self-employment, set an example and contribute to college students' entrepreneurship.
? Success and failure are all gold. As long as you bravely move towards your goals, entrepreneurship will always succeed. ? He said, I hope that the vast number of young friends can start from small things, be down-to-earth, not afraid of hardship, not afraid of failure, and move forward bravely towards their own goals. It is also expected that in the near future, more and more outstanding college students in Yunnan will succeed in starting a business, show themselves, achieve themselves, repay the society, and integrate their regretless youth into this beautiful red soil plateau? .
Successful entrepreneurial case 2: the entrepreneurial process from stepping on sewing machines to farmers' entrepreneurs
Running fashion processing wins the first pot of gold in entrepreneurship
1980, Guo, 17 years old, failed to enter the university after graduating from high school and returned to the place where he was born and raised-Buweiling, Wanlong Village, Wanlong Township, Xinfeng County. Looking at his thin body, his parents spent a lot of time thinking about his future livelihood arrangements: a scholar, with no hands tied to chickens, is not suitable for farming. What should he do to make a living? After much reasoning, his parents decided to let him be a tailor apprentice, because it was a light job, just a few. Busy at work? . Guo deeply understands the good intentions of his parents and learns from his teachers with great diligence and patience. In order to learn first-hand sewing skills as soon as possible, he studied sewing skills from village to village with his master during the day, and at night he found waste books and newspapers to cut, cut and sew. Three years have passed. Where is Guo? Shall we start? Yes Because of his high education, high understanding and hard work as an apprentice, his clothes and trousers are not only accurate in cloth calculation, but also novel in style. Did you ask him to make clothes? Owner? Guo became more and more powerful and soon became a minor celebrity? Master tailor? .
When he became famous, not only many employers found Guo to make clothes, but more and more people came to ask for apprentices. Business is good, but I don't have the superhuman powers to deal with finding a boss and an apprentice. So he thought of opening a clothing processing shop in Xuzhen to make time to cut and sew clothes and guide apprentices. 1985, Guo rented the auditorium of Bandung Village in Bandung Market and opened a star fashion processing shop. In the second year, in order to meet the needs of migrant workers in the south to learn skills and find jobs, he also set up a short-term training course on garment cutting and sewing, which lasted for two months. Accurate positioning has made his business quite hot, and young people from nearby Guangdong Xiaohe, Zhengping, Nanxiong Border and Pingtian flocked to participate in the training. For a time, Guo's star fashion processing shop became a pre-job training center for nearby villagers. As a result, he got the first bucket of gold on the road to entrepreneurship: from 1986 to 199 1 year. In a short period of five years, he has trained 1000 young people who went to the south to look for jobs. Many of them went south to Guangdong to become the business backbone of garment factories. Some of them were fooled. Instructor? (Team leader), some became workshop directors, and Guo's own income and processing income also accumulated to more than 50,000 yuan.
Dare to challenge yourself and become a restaurant owner.
199 1 year, Guo took out the money he earned as a tailor, held a clothing cutting training class, and built a two-story building covering an area of 100 square meter in Bandung Market. Surprisingly, however, after living in Xiaoyanglou, he completely gave up his job as a tailor and held a clothing training class. 1993, after Guo held a housewarming banquet, the brand of the star fashion processing shop was changed to a star restaurant. Folks, relatives and friends near and far are puzzled: making clothes and holding training courses, but his business is booming and he suddenly changes careers. I really don't know what kind of medicine he took wrong. Guo Ze has his own unique view: after several years of reform and opening up, people's living standards have also improved a lot, and people's clothes have also changed a lot. There are fewer and fewer people who cut their own cloth and ask the master to make clothes. There are more and more clothes in red, green and green styles from all over the country in shopping malls and shops, and the villagers have more and more choices of clothes and dresses. It is becoming more and more difficult for them to maintain their former glory as tailors. With the improvement of people's consumption level, their own cooking is good, and they have eaten hundreds of meals while making tailoring skills. There must be a way out for opening a restaurant in the market.
Master Guo switched to catering. In the past, his former tailor boss sympathized with him. On the day of going to the market, everyone likes to come to his restaurant to make a pot of tea or stir-fry some dishes and drink a few mouthfuls of rice wine. From south to north, villagers and former bosses from far and near came to visit this restaurant, and business soon flourished. To do a good job in restaurant business, Guo knows that it depends on the quality of service and good environment. So he got up early to run a restaurant business, and at the same time devoted himself to studying cooking skills, and came to Ganzhou from the county seat to attend a cooking technology training class. 1993, he invested more than 30 thousand. At the same time, he bought a color TV and VCD to start karaoke, installed air conditioning and set up a private room. The improvement of the restaurant environment has made his catering business more and more prosperous. The increase of diners not only brought him a lot of income, but also brought him a lot of information about getting rich. While running the hotel, he sells hundreds of tons of agricultural products such as ginger and pigs to the villagers in Bandung every year, which makes him benefit a lot from selling agricultural products.
Run a waterworks. Huize's neighborhood
After opening a restaurant for several years, one thing made Guo feel particularly headache: the lack of drinking water resources in Bandung Wai. In the year of drought, when business is good, there is not enough water in one's own well, so people are often invited to pick the mountain spring 1 km away. He often thinks: If there can be a waterworks like the county town in Wanlongwei, it would be nice if the tap turned to water. But who will build the waterworks? The financial situation of Bandung, a poor township in the province, is already stretched, and it only eats at the rural level. 1999 the Bandung party Committee and township government emancipated their minds and put forward the idea of market operation to set up social welfare undertakings, including the construction of waterworks, as long as the water quality meets the standard safely and the price is moderate. Who invests, who operates and who benefits? The principle of encouraging powerful people to invest and set up. Aiming at this business opportunity, Guo spent half a year on-the-spot investigation and mobilized three business friends to invest more than 360,000 yuan in 2000. He built a dam in a mountain pond 1 km away from Wanlongwei, and set up a waterworks with a daily water supply of 300 tons.
This practice meets the living needs of residents in Weizhen. The waterworks has developed more than 400 users just after its establishment. With the improvement of service quality of waterworks, users gradually expanded to villages around Weizhen, with a total of more than 600 households. In September, 2004, our city issued a call to build a new socialist countryside, and the township party committees and governments also organized village renovation work to let farmers drink clean water, use sanitary toilets and embark on a smooth road. Guo took advantage of the situation and invested more than 320 thousand yuan to expand the waterworks and build a new purification pond. Through preferential account opening price, he expanded the water supply scope of the waterworks to 25 villagers' groups in villages such as Bandung, Tian Xin, Hongxing and Gaoba, which are adjacent to Weizhen. The daily water supply has increased from 300 tons to 1000 tons, and the number of users has also expanded to thousands. In serving the construction of new countryside, Guo is looking further while making the waterworks bigger and stronger. In addition to running restaurants and waterworks, he also took the time to attend training courses for builders of new rural construction held in counties and townships with some masons in his hometown, and became a villager to build houses, change toilets and repair roads? Contractor? . In order to manage restaurants, water plants and supervise construction sites, Guo bought a Beijing car at the end of last year. Modern? Cars, shuttling between restaurants, water plants and construction sites, have become the envy of everyone. Driving a car? Boss? .
Guo became rich, but he did not forget his roots. He often said that I am what I am today because of the concern and support of the villagers. His waterworks is free of account opening fees and material fees for poor households. He often takes fish and other condolences to the nursing home to express his condolences to the elderly. Every year, we help two poor students in pairs and donate money and materials for public welfare undertakings such as building bridges and roads. He is keen to take part in all kinds of work. Guo has also been rated as an outstanding CPPCC member in the county for many years.
Case study of entrepreneurial success 3
Ding Shiyuan, 1990, a native of Meizhou, Guangdong. At the age of 3, he moved to Shenzhen with his father who went into business in the sea. In primary school, Ding Shiyuan's academic performance was average. He always wears fashionable narrow-leg pants and classic Nike shoes, swaggering among students, like a chic fashion show. The event planning enterprise he is in charge of now makes him have a wealth of 6.5438+0.2 million yuan (6.5438+0.8 million US dollars).
Students regard him as a hipster and teachers regard him as a fragile egg. To be a man, you should be a jade that is both internal and external, not a fragile egg. As ignorant as you are, you will be eliminated by society sooner or later. ? Ding Shiyuan turned a deaf ear to the teacher's almost derogatory criticism and went his own way. I am not as good as others in learning, but I have my own interests and my own direction in life. ? He often puts his homework aside and indulges in learning makeup.
To start a business, you must believe in yourself.
After being admitted to junior high school, parents and teachers were very anxious, and Dante Shiyuan lived a comfortable and full life. He focused on the research of clothes and models. Whenever he is free, he takes out all kinds of popular clothing books to study, and always saves his pocket money to buy all kinds of favorite clothes, and then puts a POSE at school. Despite the criticism around him, Ding Shiyuan was unmoved, and he firmly believed that his efforts were in the right direction.
The second day, the opportunity finally came. Ding Shiyuan saw a clothing newspaper asking for a reporter. He realized that this was a rare opportunity for him to enter the clothing industry, so he lied about his age without telling his teachers and parents. In the next few days, he spent all his thoughts on learning professional clothing knowledge, using weekends to go shopping and investigate all the clothing markets in Shenzhen.
Entrepreneurship requires fatigue.
Soon, Shenzhen held a clothing enterprise Expo, and Ding Shiyuan decided to experience the feeling of being a clothing reporter in advance. He deliberately put on a suit, dressed himself as a reporter, and then followed the reporters to the booth to eavesdrop on their conversation. After the reporter left, he asked the person in charge of the booth for the contact information of the clothing company and the boss. He worked tirelessly to collect the contact information of more than 300 enterprises and bosses in just one day.
Newspaper recruitment entered the interview session, and Ding Shiyuan confidently walked to the interviewer in a dark suit. He gave excellent answers to all the questions asked by the interviewer, but he volunteered before the other party announced the results. Forgive me for filling in the false information. In fact, I just turned 14 years old, but I am particularly eager to get this position. Therefore, if your company is willing to hire me, I will do my best to help you, and I will provide all the research results I have done in my spare time for free, including the contact information of hundreds of clothing enterprises. ?
Pay will be rewarded.
He presented his own record of Shenzhen clothing market, together with the information of clothing enterprises compiled by China International Import Expo(CIIE), to the interviewer, who was surprised and couldn't help boasting: Although you are the youngest, you are the most diligent candidate. ?
In the end, Ding Shiyuan stood out from hundreds of interviewers. Because of his age, he was finally hired as a student reporter. Since then, he has continued his studies, worked as a journalist and advertising agent, and met a large number of clothing business owners. A year later, he found a part-time job in another national clothing newspaper, and with the help of a bigger platform, he met a large number of excellent models. Combining the needs of enterprises and models, he invited models to help enterprises hold a series of exhibition activities.
Become a multimillionaire from scratch
After mastering many media, enterprises and model resources, Ding Shiyuan founded Dingding Culture Communication Company, and organized and planned dozens of large-scale international cultural activities and world model competitions. Today, Ding Shiyuan, who just turned 22, is worth more than 20 million yuan and is regarded as the youngest self-made rich man in China.
Ding Shiyuan attributed his success to the egg theory. At that time, I was often compared to an egg by my teacher, and I felt much worse than those jade students. But later I learned that eggs also have special and ordinary differences. Double yellow eggs are often more popular than single yellow eggs. So I always tell myself to be more careful, to use more heart than others in everything, as long as I make a double egg, I can still succeed. ?