Starting from the heart and serving with heart, BMW and its dealers are opening a new chapter of "customer-centered, creating excellent customer experience". The brand-new "BMW Network Leading Project" is based on the insight and understanding of China customers' needs. From the customer's point of view, the design is inspired by the luxurious and comfortable lifestyle of contemporary cities in China, creating a simple and luxurious modern design style with bright light colors, which is seamlessly integrated with entities, services and digital contacts. BMW hopes to build every 4S store into a "brand lighthouse", and create a warm, comfortable and sense of belonging immersive brand and service experience for customers from hardware to software.
Wuhan Handebao's newly designed exhibition hall is full of modern luxury. The new design concept divides the new exhibition hall into four core areas, namely, concierge service area, customer exchange center, product display space and exclusive experience space, so that customers can see at a glance.
In the product exhibition area of the newly opened new store, there are various new models that have attracted much attention, including the innovative BMW 2 Series four-door coupe, the brand-new BMW 3 Series, the new BMW 6 Series GT that carries the most beautiful expression of modern luxury travel mode, the new BMW 5 Series Li that sets a new benchmark for medium-sized luxury commercial vehicles, and the innovative pure electric BMW iX3 that demonstrates the powerful strength of BMW Group in the field of luxury smart electric vehicles. In addition, Wuhan Handebao also launched the e-workshop service at the beginning of its opening, which improved the transparency and convenience of timely communication for customers in the store and provided greater convenience and value for local users.
The digital technology in the new store is also "blessing" the customer experience journey, further stimulating customers' enthusiasm for exploration. The electronic service screen in the exhibition hall displays product parameters, prices and other information, which is convenient for customers to check in real time. Customers can receive the latest product and service information through multimedia platform, whether in the exhibition hall or outside the exhibition hall. By optimizing all business processes, electronic office and multimedia integrated management, the in-store operation efficiency is greatly improved, the waiting time of customers is shortened, and the overall purchasing experience of customers is improved in all directions. BMW is working hard to optimize existing functions, and is committed to developing more digital applications, realizing seamless online and offline links, and creating a convenient and high-end digital journey for customers.
In addition to creating a relaxed car buying environment for customers, Wuhan Handebao also has a team of service consultants and technicians who have been trained and certified by BMW strictly, which will bring first-class professional services to our customers. Wuhan Handebao has further improved its service concept and management mode through the "Customer Experience Promotion Meeting" and "Ten Commitments" projects, taking listening to customers' opinions and improving service as a long-term working mechanism. Under the guidance of new ideas, we will further enhance the customer experience and establish a lasting trust relationship with customers.
Mr. Gao Xiang, Senior Vice President of BMW Brilliance Marketing
At the opening ceremony, Mr. Gao Xiang, Senior Vice President of Marketing of BMW Brilliance, said: "In the face of industry changes and market challenges in the post-epidemic period, BMW will continue to practice the strategy of focusing on' excellent customer experience' and focusing on operational quality, firmly pay attention to customer needs and expectations, accelerate the process of digitalization and electrification, and pursue sustainable growth. BMW hopes to build every 4S store with a pioneering concept, and provide services closer to customers according to local conditions through a strong product lineup, convenient dealer network and seamless online and offline customer trips, and continue to deepen the close emotional connection between BMW and customers, bringing consumers a green and intelligent luxury travel experience. "
Mr. Liu, Executive Director and CEO of Harmony Group
Mr. Liu, executive director and CEO of Harmony Group, said: "It is an honor to be a member of the BMW dealer team. In the history of one hundred years, BMW Group has always maintained the motivation of constantly breaking through itself and striving for innovation. Especially in recent years, BMW Group has demonstrated its profound understanding of China market, strategic planning leadership and flexible and efficient execution in the process of coping with industry transformation and rapidly changing market environment. Especially in 2020, BMW Group still achieved high-quality development under the test of epidemic situation, showing strong business resilience and comprehensive strength. Its high-quality work standard and service quality, as well as the concept of excellent corporate citizens and the innovative spirit of keeping pace with the times will be experienced by consumers in Wuhan Handebao. We hope to promote the strong appeal of BMW products and culture with friends who love BMW brands. "
In 20021year, BMW will continue to promote the China strategy, focusing on four business segments: bringing 25 new products to the China market to meet the diversified travel needs of customers with a rich product lineup; Through multi-dimensional online and offline activities, we will create a unique brand new experience for consumers, highlight the rejuvenation of BMW brand and strengthen communication and interaction with customers. Accelerate the process of digitalization and electrification; Implement the sustainable development strategy in an all-round way and contribute to China's goal of carbon neutrality. In addition, BMW will continue to join hands with more than 570 dealer partners nationwide to better serve millions of BMW customers nationwide with customer needs as the center.
Innovation, success, trust, responsibility and sustainable development
Pleasure your driving experience with innovation;
Care for your car experience with innovation;
With innovation, realize the "zero distance" interconnection between people and vehicles;
With innovation, constantly realize all new possibilities;
Trusting our innovative technology is the key to your success.
Wuhan hande baobao ma 4S branch
Wuhan Handebao provides high-quality after-sales service, reasonable price, openness and transparency, and high-quality safety products for every BMW owner. Our aim is to be transparent and sincere to the public, solve customers' problems in time and have a positive service attitude. Wuhan Handebao is located at the intersection of Maying Road and Macanghu Road in Hanyang District, Wuhan City, adjacent to the Yingwuzhou Bridge, with superior geographical location and convenient transportation. Wuhan Hande Baby Malingchuang flagship store has four floors, all BMW cars and original BMW parts, providing customers with perfect maintenance, information consultation and feedback services. Wuhan Handebao takes "becoming a company with development ability in automobile industry" as its development goal and "harmonious team and excellent service" as its corporate mission. I hope that by constantly providing more satisfactory products and more distinguished services to the public, we can meet the needs of customers and feel the elegant connotation of BMW brand beyond the times.
BMW authorized dealer
Wuhan handebao auto sales service co., ltd
Sales hotline: 027-59377777
After-sale reservation hotline: 027-59758577
24-hour road rescue telephone: 18507 179977.
Address:No. Macanghu Road 176- 1, Hanyang District, Wuhan
Official website: www.handebao.bmw.com.cn.
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