How to be an educational franchise training institution has more market prospects, and the investment in educational franchise training is even greater. It is this opportunity that investors seize and devote themselves to education and training. Then, how to operate the education joining training institutions?
Early education training has blossomed everywhere, and businesses with high thresholds have been fully rolled out. At present, it is a universal choice for early education training institutions. Under the fierce attack on second-and third-tier cities, appropriate price strategies and value-added services are the key to success.
The 0-5-year-old early education joining training market has developed vigorously in China for more than ten years. The tutor thinks: "Compared with children's consumer goods such as clothes and toys, parents in China are more willing to spend money on education and training." Faced with this market with huge consumption potential, although brands have different positioning in consumer groups, they are all equally eager to explore everywhere.
As a franchise education training chain with the same business model and service level, what is the key to success in different regions?
The key is the price strategy, and the charging standard must conform to the local actual situation.
Take Tongyamongzheng as an example, the unit price of courses in first-tier cities (Shanghai, Beijing, Guangzhou, etc.). ) It varies according to the number of courses purchased by customers. The unit price of each shift is 240 yuan. If 96 shifts are purchased, the unit price of each shift is 130 yuan. Other cities adjust course prices according to local consumption power, and the unit price of each course fluctuates between 70 yuan and 80 yuan.
Of course, this price difference has its cost basis: in the comprehensive urban strategy, cities are divided into four levels: provincial capital cities, large and medium-sized cities, prefecture-level cities and county-level cities according to their population and economic development. To set up early education joining training centers in these cities, the start-up capital needs to be 400,000-800,000 yuan.
According to the consumption level, the cities are divided into five categories, and the start-up capital of joining training shops fluctuates between 750 thousand and 2.5 million yuan.
Excluding the expenses such as joining education and training fees, the investment budget of the Red, Yellow and Blue Parent-child Park is 283,000 yuan, 25 10000 yuan and 2 18000 yuan respectively according to the first-class city, second-class city and third-class city.
How to operate the education joining training institutions? Through the above introduction, we all know that many early education joining training institutions promise that their members can transfer classes nationwide, so long as they can continue their studies in cities with joining education and training members. If there is a price difference, make up for it by increasing the class hours. This move not only gives full play to the advantages of the franchise chain's comprehensive roll-out and education and training, but also provides customers with value-added services full of human feelings.
Running the education and training industry is not a simple matter. Investors should pay attention to the management methods and strategies, so as to ensure foolproof!