In the business plan, all details related to the products or services of the enterprise should be provided, including all surveys conducted by the enterprise. These questions include: What stage of development is the product in? What is its uniqueness? What is the method for enterprises to distribute products? Who will use the products of the enterprise and why? What is the production cost and price of the product? What is the enterprise's plan to develop modern new products? Bring investors into the products or services of the enterprise, so that investors will be as interested in the products as entrepreneurs. In the business plan, entrepreneurs should try to describe everything in simple words-the definition and attributes of goods. Entrepreneurs are very clear, but others may not know its meaning. The purpose of making a business plan is not only to convince investors that the products of the enterprise will have a revolutionary impact in the world, but also to convince them that the enterprise has arguments to prove this. The elaboration of the product in the business plan should make investors feel: "Oh, how wonderful and inspiring this product is!"

2. Dare to compete

In business plans, entrepreneurs

The situation of competitors should be carefully analyzed. Who are the competitors? How do their products work? What are the similarities and differences between competitors' products and our own products? Marketing strategies adopted by competitors.

What is this? It is necessary to make clear the sales, gross profit, income and market share of each competitor, and then discuss the competitive advantage of this enterprise relative to each competitor, so as to show investors that customers prefer this enterprise.

The reasons are: our products are of good quality, fast delivery, moderate positioning and reasonable price. The business plan should convince its readers that our company is not only a strong competitor in the industry, but also a leader in determining industry standards in the future. In the business plan, entrepreneurs should also explain the risks brought by competitors and the countermeasures taken by enterprises.

Understand the market

A business plan should provide investors with an in-depth analysis and understanding of the target market. It is necessary to carefully analyze the influence of economic, geographical, occupational and psychological factors on consumers' choice to buy the products of this enterprise, and the role of each factor. The business plan should also include a major marketing plan, which should list the areas where the enterprise intends to carry out advertising, promotion and public relations activities, and specify the budget and income of each activity. The business plan should also briefly describe the sales strategy of the enterprise: does the enterprise use external sales representatives or internal employees? Does the enterprise use distributors, distributors or franchisees? What kind of sales training will the enterprise provide? In addition, the business plan should also pay special attention to the details of sales.

4. Indicate the direction of action

The enterprise's action plan should be unsolvable. The following questions should be made clear in the business plan: How can the enterprise push the products to the market? How to design production lines and assemble products? What raw materials do enterprises need for production? What production resources do enterprises need? What is the cost of production and equipment? Does the enterprise buy equipment or rent equipment? Explain the fixed and variable costs associated with product assembly, storage and delivery.

5. Show your management team

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The key factor to turn an idea into a successful venture enterprise is to have a strong management team. Members of this team must have high professional and technical knowledge, management ability and many years of work experience, and should be given

Investors have such a feeling: "Look, who are in this team! If this company is a football team, they will always reach the World Cup finals! " The function of managers is to plan, organize, control and guide the company's actions to achieve its goals. In the business plan, we should first describe the whole management team and its responsibilities, then introduce the special talents, characteristics and achievements of each manager respectively, and describe in detail the contribution each manager will make to the company. The business plan should also specify the management objectives and organization chart.

6. Excellent plan summary

The plan summary in the business plan is also very important. It must make readers interested and eager to get more information, and it will leave a lasting impression on readers. Therefore, we must pay attention to the format of the business plan. The plan summary will be the last part of what entrepreneurs write, but it is the first thing investors should read. It will come from the plan.

Extract the most relevant details of the raised funds: including the basic situation of the company, the company's capabilities and limitations, the company's competitors, marketing and financial strategies, the company's management team and so on.

Generalization. If the company is a book, it is like the cover of the book. If it is done well, it can attract investors. It will give venture capitalists an impression that this company will become an industry giant. I can't wait.

It's time to look at the rest of the plan. "