The "28" rule is a very useful rule in management. As a store manager, how to make good use of this rule is related to the success or failure of management and personal gains and losses. As a successful store manager (hint: store manager), this article refers to the store manager and general manager of retail stores, including department stores, supermarkets and hypermarkets, franchise stores and specialty store. ) He (she) must be a good time manager. For the retail industry, time is money, and the store manager should make rational use of limited time to achieve maximum management efficiency. In this process, time is divided into several periods. From a macro perspective, it can be divided into days, weeks, seasons and years; From the microscopic point of view, it can be divided into before opening, during business and after closing. In different time periods, the store manager should plan in advance, control in the process and summarize afterwards. At the same time, we should be good at allocating time reasonably, fully authorizing, grasping the main time and concentrating on doing the things that should be done well. So what is the most important thing for a store manager to do? From my professional experience, I think we should keep a close eye on sales, track sales trends and keep abreast of competitors' trends. One of the winning rules of the "28" rule: seize the golden section of large-scale activities and bring 80% work efficiency with 20% energy. Formula 1: golden section of large-scale activities =80% work efficiency /20% energy. Some things don't need the manager to do in person, which will not only make you tired, but also make subordinates lose their creativity and passion for work after a long time. A manager who learns to authorize will be widely supported and liked by employees even if the store operation cannot be upgraded to the expected level due to objective factors. And timing is very important. The store manager should be in the right place at the right time, such as the overall large-scale activities of the store. The store manager should bear the brunt, and this influence cannot be replaced by others. A concerned look, a confident smile and a greeting will make employees excited and motivated. In the 66-hour sleepless activity initiated by Shenyang Xing Jack Long, Li Weilong, the chairman of the board of directors, excited the tired nerves of employees by broadcasting, releasing the feelings numb by the flood of people. This is the peak of sales, and the encouragement at this time is just right. If the chairman appears too late or at the beginning of the activity, it will be counterproductive. And this time can also be called the golden period of activity. This era needs role models, and a store also shows the personal charm of leaders, especially when large-scale activities are going on. I hope the following table can be referenced by the store manager. Schedule 1: manager's performance at various stages of large-scale activities "28" winning rule 2: Pay attention to the changes of competitors 80% of the time Formula 2: Pay attention to sales trends =20% of self-sales /80% of competitors. During the activity, the manager should pay attention to the sales trends of competitive stores and ask the marketing business department to do a good job in market research. Market research is a "face-lifting" job, which can most intuitively and comprehensively reflect the sales dynamics of competitive stores. When the author takes office as the head of the marketing department, whenever there is a large-scale event, he will arrange a special person to compare and analyze the passenger flow of the main competitive stores, and then hand it over to the general manager, business vice president and planning vice president of 18. I feel that this is a very weighty and fulfilling thing. Because it is true, the marketing department did it without any external help. A promotion, no matter how novel, depends on whether the goods are real or not. Talking about promotion without goods is tantamount to castles in the air. The comparative analysis of passenger flow is a real, tangible and visible labor achievement, and it is more accurate and intuitive in sales. The trend of sales is what the store manager should be most concerned about. When I was in the commodity headquarters, there was a rule that after closing the store every day, someone should report the sales situation of that day to the vice president of business by phone, no matter when the firm was. And this should also be something that the store manager must care about and pay attention to after closing the store. Schedule 2: Monthly Marketing Schedule of a shopping mall (attached) (Note: As can be seen from this table, shopping malls attach great importance to their competitors, and set up an intercommunication system for such marketing activities within the city and even among competitors, which not only enables businesses to operate in the wrong places, but also benefits consumers. The third "28" winning rule: deal with 80% of complex affairs in 20% of the time. Formula 3: Time proportion of complex transactions =20% time /80% transactions. How to sign, how to sign? The manager is the CEO of the store. Compared with branch stores, the general managers of independent stores and groups have to deal with complicated signatures every day. Some store managers sign everything, or not at all; Some store managers are keen on signing one sign a day. This not only affects normal work, but also makes it difficult to grasp the key points of work. The boss of the department store group where the author once worked arranged to sign on a fixed day every month, so that he could free up his energy to do other things without being distracted. However, the disadvantage of doing so is also obvious, that is, you can't read all the signed documents and instructions carefully, which will lead to loopholes in the examination and approval. In this way, the more you want to do everything, the more counterproductive it is. The author thinks that small expenses and requests for instructions can be signed and approved by the competent vice president, which can save the general manager's time; Secondly, it can reduce tasteless waste. Attached Figure 1: Distribution map of the store manager's working energy throughout the day (Note: the proportion of time and energy will be different in different stores, so I won't analyze them one by one here. )