Zhao Yang bidding training suggestion? Before you solve any problem, you must learn to analyze it. For example, the analysis of the decline in the effect of bidding promotion mainly includes three aspects.

Self-reason, opponent's reason and industry reason

Second, confirm the problem.

Whether the effect of bidding promotion is declining or there is a bottleneck in bidding promotion, in order to improve the effect quickly, we must accurately find and confirm the problems. Data is the bidder's truest friend. Now let's take a set of data as an example to find out your problem.

As can be seen from the data, this is a small account with a daily budget of 100, and the promotion of 19-22 is very poor, which basically fails to achieve the effect. It can be seen that he tried to do some account optimization, and the effect was improved from the 27th to 29th. After the adjustment, although his presentation tends to be stable, the dialogue rate and clue rate are still reasonable. But even so, his promotion effect is still not good. This account has two problems that need to be solved urgently: less traffic and too many invalid conversations.

Third, solve the problem.

After confirming the problem, we will try to solve it.

lazy flow

Add keywords

Placement matching

Optimize creativity

lower the price

Too many invalid conversations.

The method of operation is not difficult to master, but the direction of operation is difficult.