1. Establish the awareness of all-staff marketing \ x0d \ x0d \ First of all, we must form a good understanding within the enterprise, not just regarding sales as a business person's business, but all employees of the company should be included in the company's sales system. \ x0d \ x0d \ For example, we can establish a benign employee mobility mechanism within the enterprise, encourage employees to realize job mobility, put the most suitable people in the most suitable positions, and gradually eliminate the company's labor force from the unsuitable people, so as to give full play to the advantages of employees and realize the survival of the fittest. At the same time, we can often organize various internal activities or seminars related to sales, truly integrate the whole company into an organic whole, encourage everyone to pay more attention to the company's business development process, understand the situation of the whole industry and advanced models, and discuss them in combination with the actual situation of the company, so as to take the pulse for the company's sales consultation. \x0d\\x0d\2。 Rational planning of departments and responsibilities \ x0d \ x0d \ In the division of the company's internal structure, we should first avoid the obvious division of the business department and the logistics department, and gradually integrate them into a multi-department system! Planning, after-sales service and other departments closely related to sales will be gradually compiled together, collectively known as the marketing department. Under the unified leadership of the marketing director or sales general manager, the assessment model linked to sales performance will be realized, and the enthusiasm of relevant departments will be mobilized to the maximum extent. \x0d\\x0d\ At the same time, you can also creatively use the special department configuration mechanism. Due to the small number of employees in small and medium-sized enterprises and the incomplete organizational system of departments, part-time work mode can be implemented to improve the practical operation ability of business-related departments, and the salary of personnel in relevant departments can also be improved in disguise. For example, for pharmaceutical investment enterprises and auxiliary business departments such as the planning department, after repositioning and dividing the company's sales areas, 2-3 areas with little or no market sales are selected and directly operated by the planning department. Doing so can not only improve the planning department's grasp of the market, but also provide more effective solutions for future market services. It can also solve the psychological problem of large wage gap between planning department employees and business department employees. At the same time, for the existing market, the sales volume has not been weakened, but has been professionally operated and invisibly strengthened. \x0d\\x0d\3。 Improve the professionalism of employees \ x0d \ x0d \ You have to be a professional to succeed in any job. For all employees involved in total marketing, they also need to become professionals, and they will also succeed in such marketing wars. As employees of pharmaceutical enterprises, the professional knowledge they need to master includes the following aspects: \ x0d \ x0d \ First, employees in business departments and other departments must firmly grasp the product. Have a lot of product knowledge, including the company's own varieties and specifications, packaging, applicable diseases, taking days, course of treatment, adverse reactions and other basic knowledge; It also includes the focus reaction of the treated disease and how to use it to obtain the best curative effect; It also includes the advantages and disadvantages of competing products and other related information. \x0d\\x0d\ followed by information about industry policies and regulations, development trends, industry trends and so on. This information will directly affect the channel and price of products, and it is the basis of enterprise strategic adjustment and adaptation. At the same time, mastering the important information of the industry can also improve your professional level in the process of communicating with customers or peers. \x0d\\x0d\ Third, it is to master the professional knowledge of the channel where the enterprise products are located. According to their own positioning, different channels, whether clinical varieties, OTC varieties, generic drugs, etc., have completely different operating models and channel characteristics. As employees of pharmaceutical companies who participate in all-staff marketing, they should always pay attention to the situation of relevant channels. Grasp the changing trend of channel globrand.com, understand the advanced channel operation mode, pay attention to the market operation of superior products and enterprises in the channel, and make improvements and adjustments according to the situation of their own enterprises. As an enterprise, it is a favorable guarantee to improve the quality and ability of employees, create opportunities, invite experienced channel experts to do training, and at the same time enhance the opportunities for relevant marketers to contact the market. \x0d\\x0d\4。 Establish a perfect incentive mechanism \ x0d \ x0d \ In order for employees to truly understand the connotation of "all-staff marketing" and actively participate in it, an appropriate and efficient incentive mechanism is essential. This kind of incentive is based on fairness and justice, ensuring that everyone is equal before the system. \ x0d \ x0d \ In the choice of specific measures, you can set up the best proposal award to encourage everyone to participate in the discussion of the company's business plan. If the company decides to adopt the reform plan that has practical significance in employee marketing and other aspects into the business process, it can give material and spiritual rewards to employees according to the practical significance and value of the suggestions, so as to encourage more people to participate in the company's business activities and use their brains to enhance their understanding of sales activities. \x0d\\x0d\ In addition, the commission reward mechanism of actual business has been further improved. Since all employees are involved in the marketing work, it is necessary to change the original reward mechanism based solely on sales volume. Instead, according to the different responsibilities in marketing work, the full reward part of sales is gradually distributed, so that everyone involved in business work knows how much contribution they have made to the business, and the bonus given by the enterprise is the best explanation.