1. Establish open communication channels: Ctrip encourages employees to ask questions, express their opinions and suggestions, and establish open communication channels through internal forums and employee surveys. , so that employees can better participate in organizational culture change.

2. Promote "innovation culture": Ctrip encourages employees to be innovative, try new ideas and methods, and promote "innovation culture" by setting up innovation reward mechanisms and holding innovation competitions, so as to promote organizational culture change.

3. Establish a culture of "equality, trust and respect": Ctrip emphasizes equality, trust and respect among employees, establishes a culture of "equality, trust and respect" through training, sharing and rewards, and promotes organizational culture change.

4. Establish a "customer-oriented" culture: Ctrip puts customer experience first, establishes a "customer-oriented" culture through training and rewards, and promotes organizational culture change.

5. Strengthen the inheritance of values: Ctrip pays attention to the inheritance of values, and strengthens the inheritance of values through training, sharing and rewards to promote organizational culture change. Ctrip is a leading online travel platform in China, established in 1999. Provide air tickets, hotels, vacations, air tickets, travel packages and other services to provide users with one-stop travel booking services.