1, nail gift promotion, also known as physical promotion, has a certain emphasis on gifts and should be set according to different consumers.

Gifts, such as small household display stands (with two or three cosmetics on them), small manicure equipment, colorful clothes, travel suits, nail file, women's backpacks, scarves, exquisite handicrafts, cartoon toys, etc. You can give red envelopes and gold necklaces at the end of the year. In the process of skin care, understand the needs of different guests and send appropriate gifts. Such as silk scarves, let guests choose patterns. Colors, umbrellas in rainy season, etc.

2, nail spokesperson promotion

Choose one or two middle-aged women among consumers to show the excellent effect after skin care. Choose those who have good images to be spokespersons of nail shops like hand models, or invite celebrities and celebrities to be spokespersons and promote them with audio, video and photos.

3, nail lottery promotion

At the end of the activity or at a specific time period, we will promote the fun lottery and invite customers to exchange experiences.

4. Ticket promotion

Communicating with guests in an elegant and tasteful way, such as sending tickets and nails, is a good form of activity promotion.

5. Lottery insurance promotion

At present, popular lottery forms, such as lottery, football lottery and sports lottery, all achieve the purpose of promotion by letting customers choose numbers, betting in nail shops and buying insurance similar to auspicious cards according to their consumption situation.

Promotion plan of nail joint promotion of newly opened nail salon

Use your own strength to join other nail shops or industries, promote sales and win-win.

1, promoting sales promotion

Cooperate with wedding photo studio. Take a wedding photo and give the bride a hand care treatment before marriage for one month or one month, or give a wedding photo a hand care treatment (married people can also send it). Cooperate with cosmetics counters in shopping malls to promote sales, and you can enjoy discounts when buying cosmetics in nail salons, and experience the added value of professionalism and service.

2, nail brand linkage promotion

A number of nail salons with wide connections in the region can form a small alliance to hold a regional or municipal promotion activity, each with different advantages and customers, and strive for a huge momentum and wide coverage. Our store also has a joint promotion with nail salons of different natures, such as one for nursing and one for manicure. In order to find an alliance with the nail salon. Sometimes competitors are not necessarily enemies, but they can also become friends. This promotion can also be initiated by agents in the region and promoted by their franchisees. One is to highlight the brand, the other is to promote local nail shops, combined with television or other profitable promotion activities.

3. Nail sponsorship and promotion

In order to improve the popularity of nail shops, in addition to advertising in the relevant media, we can also use a small amount of funds for homogeneous sponsorship, such as sponsoring beauty-related activities such as "Flower City Beauty". Another example is the "loving mother" activity done by a well-known enterprise, which is a good method.

4. Promotion of health products

Health care awareness is a hot topic at present, and it can gain more profit space and more profit channels by combining with health care products.

5. Investment promotion

We can consult some customers and ask them if they are interested in opening a nail salon, so as to attract investment and prepare for opening a branch or a large women's club.

6. Manicure training and promotion

For nail lovers or special members, they can be funded to go to nail schools for short-term training and study.

7, nail manufacturers agent promotion

In fact, when choosing products, you should choose home and agents, because for small and medium-sized nail shops, home and agents have great influence. Whether manufacturers and agents promote sales, how much profit and how to combine them are very important.

8, nail art exhibition and promotion

Mainly from the perspective of attracting consumers; Such as the change of windows, the adjustment of indoor space, the update of colors with the seasons, and the careful arrangement of small ornaments often give people a refreshing feeling. There are also POP, flags, exhibition stands, etc. Gifts from merchants. The interior of the booth can be designed into several sub-categories: for example, products are placed in the seaweed cluster of the big goldfish bowl, and products are placed on the edge of Tang Sancai, Song Celadon and Yuruyi. The products are placed beside the red flowers, green leaves and plaster statues. There are not many products, but they are exquisite, which play the role of finishing touch and are put into a beautiful still life picture.

9, nail instrument promotion

Use advanced nail instruments and equipment such as skin detector to record customer service, and intuitively reflect the improvement of hand skin with the graphics of the instrument.

1 0, nail image design promotion

Please ask the image designer to set the image according to the different temperament of the guests (clothes and hairstyles, etc.). ), and use computer design software to make virtual images for customers on the computer.

1 1, remote skin care expert diagnosis promotion

This is a way for merchants to focus on the market, mainly by scanning the hand skin of the guests through the computer, and then sending it to the merchants by email, and sending it to the guests with a course of treatment opened by experts. This method is personal service, which is treated according to different skin types of different people. In fact, a powerful nail salon can also ask experts for on-site diagnosis, but this is not attractive, because one is through the computer, and the other is that foreign monks can recite scriptures.

1 2, nail website promotion

With the continuous development and popularization of the Internet, surfing the Internet has become a new fashion. Manicure shops can also set up their own websites to show their strength and promote themselves. In addition, online booking, online booking. Online lectures and skin tests are also a development direction and trend. If you are one step ahead, you can be one step ahead.

The above are the common publicity methods for the publicity and planning of the newly-opened nail salon. You might as well try!