There are differences in business model, profit rate, brand image, operating cost, staff training, product supply and so on.

1. Business model: The direct store is operated by Starbucks itself, and the company is responsible for site selection, decoration, staff training and product supply. An authorized store is a brand authorized to a dealer or partner, and the franchisor is responsible for the operation of the store.

2. Profit rate: The profit of the direct store belongs to Starbucks, while the profit of the authorized store is controlled by the licensor.

3. Brand image: Direct stores can better maintain the consistency of Starbucks brand, while authorized stores may be different because of the different business philosophy or management methods of licensees.

4. Operating costs: Starbucks is responsible for the costs of direct stores, and the authorized stores are borne by the licensees themselves.

5. Staff training: Starbucks is responsible for the training of employees in direct stores, and employees in authorized stores are trained by authorized parties.

6. Product supply: Starbucks is responsible for the product supply of direct stores, and the licensor is responsible for the product supply of authorized stores.