A number of data show that a good image can increase customers' interest in conversation. As a course consultant, we should pay attention to personal dress and create a good external image when meeting customers. In addition to maintaining a good image, curriculum consultants also need to strengthen their professional ability and have very professional answers to institutional education products.

2. Explore the pain points of customers

All customers who come to the store for consultation are "going to Sanbaotang for nothing". At this time, we can explore the real needs of customers and tap the potential needs of customers from step-by-step conversation. Only by truly understanding the needs of customers can we analyze what the pain points of customers are. Let customers know that if this problem is not solved at present, there will be serious consequences, so any customer will be shocked.

The principle of preferential price cannot be changed.

When course consultants talk about products with parents, they will definitely talk about price concessions. Most parents will demand greater concessions. At this time, the course consultant must adhere to the original price concessions and guide parents from the advantages of the course.

Extended data:

Matters needing attention in course consultant training

1, showing an understanding of the industry.

Talk to the classic figure in the industry-the course sales and training manager to understand the recent developments. As long as you are a qualified customer audience, you can talk to your partner. There is nothing on the internet. Search customer company name, industry keywords, etc. Daily accumulation is very important.

2. Demonstrate the understanding of the customer's core business.

Generally speaking, the business department is much better than the training department, which is complained by many training managers. The course "Contact between Sales and Enterprises" is more extensive than training managers, so you can talk to training managers about the practices of similar enterprises.

3. Demonstrate understanding of training.

The core competence of course sales should be to help training managers put the course content on the ground after the course is over, which is the core competence that 99% training institutions in China have not done, but enterprises urgently need.