In the real society, business plans are used more and more frequently. Business plan is an all-round business plan, which mainly helps investors to judge the project, so that enterprises can obtain financing. What kind of business plan is effective? The following is my collection of beauty innovation and entrepreneurship plans (selected 5 articles), hoping to help everyone.
1 The beauty innovation and entrepreneurship plan comes at a time when winter is gone and spring is coming to celebrate. Hengmeiyuan Store XX (Shiyan) was grandly opened. In order to let more female friends who love beauty share the charm of high-quality cosmetics, feel the softness and charm given to women by high-quality cosmetics, and at the same time understand and master the world trend information, grasp the fashion pulse, and strive to be an intellectual new woman of the times.
Hengmeiyuan XX cosmetics, which combines the high quality of Hengmeiyuan and the competitive price advantage in the domestic market, provide intimate services for female friends: consulting, answering, trial, feeling, professional nursing, steam and other humanized services.
1. The media release plan for the opening of Gong Ming Store is as follows:
Remarks on media delivery form and time
Road sign advertising local consumption visual golden point long-term
Leaflets will be distributed for two months.
One month before the flagship store
Second, the trial arrangement:
1, start time: month day.
2. The purpose of trial operation: to strengthen the work level of store employees, the connection between posts and the coordination among employees, to be fully familiar with products, services and prices, to be skilled in sales skills, and to fully understand the consumption orientation of local consumers.
3. Trial mode: ○ Use interpersonal relationships to issue trial leaflets. Validity period of trial operation: MM DD YY-MM DD YY.
○ According to Hengmeiyuan. XX nursing manual, providing corresponding (seasonal and suitable for skin) care, and charging corresponding trial fee.
○ Main customers: friends and relatives.
Three. Arrangement of ribbon-cutting activities on the opening day:
Theme: Lion Dance Celebrates the Opening Ceremony.
Location: Square outside the store, near the store gate.
Opening hours: April (tentative)
Preparatory work:
1. Confirm the list of local guests and media personnel one week in advance and send invitations.
2. Prepare lottery boxes, lottery gifts, fireworks, colored balls, trays, scissors, brooches, sign-in books, pens, stereos and microphones.
3. Set up the podium, sign in, red carpet (at the door of the store), and order flower baskets.
4. Hang the red banner of the opening ceremony of Shiyan Store at the entrance of the store.
5. Contact to confirm the opening of Lion Dance-II.
6. Book a lunch banquet at the nearest restaurant.
Beauty Innovation and Entrepreneurship Plan II. Features and advantages of beauty salons
1. beauty salon forms: family-style, small and medium-sized beauty salons, large beauty salons, beauty clubs, beauty spas, Chinese medicine beauty salons and micro-plastic surgery.
2. Features of beauty salons: Family-style beauty salons and small and medium-sized beauty salons win with convenient, warm and naive services. The service features of large beauty salons and beauty clubs are superior to complete projects and luxurious enjoyment. Traditional Chinese medicine beauty salons and micro-plastic beauty salons are professional in nature, with many professional projects and special projects.
3. Advantages of beauty salons: family-style, small and medium-sized beauty salons tend to be life-oriented, easy to enter customers' lives, with less investment and less risk. Large beauty salons and beauty clubs have high quality customers, large profits and large appreciation space. Traditional Chinese medicine beauty salons and micro-plastic surgery have become the hottest projects at present, gradually recognized and accepted by the society, and there is also a lot of profit space.
Basic situation of beauty industry
1, the number of employees in beauty salons in China keeps rising.
2. Become the industry with the largest number of employees in the tertiary industry.
There are 40 beauty salons in every family town.
In 4.20xx, the total income of the beauty industry was 260.084 billion, accounting for 2.8% of the national GDP and 6.7% of the tertiary industry, all of which were growing by leaps and bounds.
5. The average number of employees in each beauty salon is 5. 1, and the average salary of employees in the beauty industry is slightly higher than that in other industries.
6. The urban population spends 50.2 yuan on beauty every month.
Development trend of beauty industry
Since the new century, the development of beauty industry is in a period of rapid market development. In recent years, the growth rate of new beauty salons is 70%, and the growth rate of GDP is higher than that of the national GDP. There are so many profits in beauty salons, so before opening a beauty salon franchise, you need to investigate the beauty industry prospects in the local market. The development trend of local beauty salons will determine the positioning of your beauty salon franchise. It is also necessary to examine the employment situation of local beauty salons, the extension of the industry, and the spatiality of supply and demand, all of which are the objects to be well investigated.
Business philosophy and goal of beauty salon franchise stores
Concept: Designed for women, it provides the healthiest and most beautiful service for women and the warmest, romantic and intimate leisure place.
Objective: To provide the most perfect service for modern urban women and satisfy people's pursuit of beauty. Through multi-directional and three-dimensional services, beauty salons provide consumers with the best service environment of "trinity" of body, mind and spirit, reaching the top professional level and super-first-class service of five-star beauty salons.
Beauty category innovation and entrepreneurship plan 3 I. Industry overview
1, industry status
It has become the fourth largest consumption hotspot after housing, automobiles and tourism; The average growth rate of the industry is above 30%; Mainly self-employed, industry distribution, regional distribution, but local competition is fierce; The quality of industry practitioners is generally not high, and they are entering the era of knowledge capital economy; The beauty industry and plastic surgery have also begun to integrate with the international community.
2. Disadvantages
Beauty itself is an industry integrating production, sales and service. Moreover, in the industry of Song Dynasty, service is dominant, and there are many problems in single beauty salons. Because there is no advantage in brand, management and publicity, the quality of employees is uneven, which is easy to infringe on consumers' rights and interests.
② Compared with 48% chain stores in Europe and America, the chain store coverage rate in China is only 2%;
③ There is a big gap between the actual effect and the publicity effect of joining many bodies. Some people may give up beauty and lose weight after trying an ineffective beauty style.
④ Market distribution of beauty industry At present, there are about 6.5438+0.72 million beauty institutions in China, mainly concentrated in megacities, provincial capitals, prefecture-level cities and county-level cities.
Second, the industry characteristics
Internationalization, collectivization, marketization, maturity and industrialization
Third, the industry development trend:
(1) History of Modern Beauty and Bodybuilding
1, the first chemical age
Means: mainly peeling, changing skin and pulling out skin cream.
Effect: It is easy to get red, swollen, peeling and rebound.
2. The second generation: the era of natural plants
Means: fruit and vegetable mask
Effect: Fruits and vegetables are beautiful (with large molecules, they are not easily absorbed by the skin, because the skin absorbs fat-soluble components, and the effect is not obvious).
3. The third generation: the era of Chinese medicine and Chinese herbal medicine.
Means: Traditional Chinese medicine mask is the main method.
Effect: The effect is remarkable, but it lacks maintenance.
4. The fourth generation: the high-tech era.
Means: biological factors, growth factors and active enzymes.
Effect: Pay attention to maintenance and repair.
5. The fifth generation: the era of incense and heat energy
Mainly aromatic plant essential oils, the project is diversified, including stone therapy, milk therapy, vinegar therapy, hydrotherapy, ice therapy, fire therapy and so on.
(2) High-end+chain operation (higher degree of marketization, larger share and higher penetration rate)
In the future, most of the better slimming and bodybuilding institutions in China will adopt the chain business model. Because of the unified management and operation of body chain stores, the cost of opening new stores will be reduced, which is conducive to expanding the market. Body chain operation is beneficial to body advertising, because brand promotion is equivalent to the promotion of all chain stores, with low advertising cost and great effect. Chain operation is conducive to establishing a well-known brand of beauty cosmetics, and people have high trust in the chain operation mode, which can improve the customer loyalty of beauty cosmetics.
Fourth, the industry prospects
High output value: Experts predict that in the next five years, as the most competitive service industry in Germany, beauty lotion will leave 500 billion yuan of high-income factory space for investors every year, and the number of consumers will also increase.
Verb (abbreviation for verb) project description, products and services
According to the feelings and experiences accumulated in our daily life, although the scale of general cosmetics stores is acceptable, most shop assistants only recommend customers to use their high-end products, and do not use cosmetics or skin care products to specifically solve the problems of face and skin care according to the particularity of customers, that is, everyone's skin quality and outstanding problems. Moreover, the quality of shop assistants is generally not high, and there is no deep understanding and understanding in beauty; Modern cosmetics are all chemical products and contain certain heavy metals. Compared with pure natural or traditional Chinese medicine, they contain certain heavy metal components and have certain side effects on human body.
Analysis of target customers of intransitive verbs: 20-25 years old
With the development of the market and the expansion of the customer base, the personal quality indicators such as gender and age of beauty and body-building consumers will become more and more diversified. People of different genders, ages, occupations, incomes and education levels may have different attitudes towards beauty and fitness, and their goals and needs are also different. For women aged 20-25, our position is to maintain the skin to a certain extent. We will use scented tea, dietotherapy, traditional Chinese medicine mask and other chemical-free methods to better condition the body and keep a good foundation for women's skin, and equip professional beauticians to propose more natural and non-irritating traditional Chinese medicine conditioning or skin care products for different problems of customers.
Seven. Business model and future planning
The core of American marketing is to join the chain, so as to achieve the purpose of integrating industry and market resources. However, most chain-type beauty companies are not actually locked or locked, and the chain is just a cover. Few of them are truly successful and excellent. Therefore, designing the traditional franchise chain with a new attitude or way and endowing it with new connotation is a problem that the majority of beauty franchise enterprises need to carefully examine and study. To achieve the effect of "winning by surprise", pattern design should follow the "five high principles": high starting point, high quality, high specification, high enjoyment and high return.
Eight, competitive advantage:
Traditional Chinese Medicine Beauty and Professional Beauticians
⑴ TCM cosmetology has its own characteristics in health care, cosmetology and treatment of capacitive dermatosis; The beauty of traditional Chinese medicine pays attention to the whole, which closely connects the face with viscera, meridians and qi and blood. The methods of oral administration and external application of traditional Chinese medicine, acupuncture, massage, qigong and dietotherapy all embody the viewpoint of seeking beauty by scheduling, which makes the essence and qi smooth, simple, safe and reliable, and has a wide and lasting effect.
⑵ TCM beauty has a long history, and the rich practical essence will provide effective natural medicines and natural methods for modern TCM beauty and world beauty.
⑶ TCM cosmetology is attached to TCM and develops with the development of TCM, so it has a solid theoretical foundation. Huangdi Neijing is the source of TCM theory, and it also lays a theoretical foundation for the formation and development of TCM cosmetology. The development of basic and clinical disciplines of modern Chinese medicine has laid the foundation for the development of cosmetology of Chinese medicine. The aesthetic thoughts provided by China's extensive and profound culture also provide an aesthetic theoretical basis for TCM beauty.
⑷ TCM cosmetology examines the causes of diseases that damage beauty with the idea of syndrome differentiation and treatment. Even external health care products that emphasize decoration, such as facial fat and oral fat, also reflect the characteristics of syndrome differentiation and treatment. For example, the face is dark and rough, and Chinese medicine believes that one of the reasons is the invasion of wind evil. Therefore, some cosmetics that moisturize and whiten the face are equipped with wind-dispelling drugs such as Fangfeng and Angelica dahurica, which embodies the characteristics of syndrome differentiation of etiology. Treatment based on syndrome differentiation makes TCM cosmetology more targeted and effective.
Nine. market analysis
As a first-tier city with developed domestic economy, Shanghai's beauty and body building industry is more mature than other cities, with a large number of consumer groups. During the winter vacation, several classmates and I counted the number information of Shanghai beauty and fitness clubs. The analysis data are as follows
Market segmentation: According to the above data analysis, we can see that our business model is scarce in the market, with a large number of blank markets and large profit space.
Beauty category innovation and entrepreneurship plan 4 I. Company name:
Xx catering co., ltd
Second, the entrepreneurial background:
1, with superior natural environment.
The ecological environment in our city has basically maintained a good natural level, even the natural color of the ecological environment, and the cleanliness of water, soil and atmosphere is relatively high, which is suitable for the development and utilization of green agriculture. Therefore, planting green agricultural products such as whole grains, vegetables and fruits has certain advantages in purchasing resources.
2. Deep cultural background
Suzhou food culture has become an important part of food culture. Many traditional foods are well-known at home and abroad, and can become a wonderful flower of Chinese cuisine, with the characteristics of various patterns, rich nutrition and long flavor. However, due to the lack of development in recent years, many traditional foods have gradually disappeared, and the prospects are worrying.
3. Good policy environment
After China's entry into WTO, China's agriculture and catering industry will be in line with the world and enjoy the non-discriminatory trade treatment of existing WTO members, which can promote the adjustment of domestic industrial structure and facilitate the export of China's labor-intensive products, including characteristic agricultural products and specialty catering brands with comparative advantages.
The central government put forward the development strategy of putting people first and implementing "five overall plans", which is helpful to the promotion of the western development and the adjustment of agricultural structure, thus providing a rare opportunity for green agriculture and environmental protection agriculture. The catering industry is bound to be affected by this wave of reform.
Third, products and services:
The company's name is "XX", which specializes in vegetarian health care and beauty catering. It is planned to be established in Jinan City, Shandong Province, with a capital of about 250,000 yuan.
Our company combines the principles of traditional medicine in China with modern catering to provide customers with green and healthy vegetarian food, as well as relevant information and plans on vegetarian food, fruit and vegetable beauty.
"XX" will be a diversified theme restaurant with a number of projects to provide different services to customers:
1, to provide customers with green and healthy catering;
2. Provide customers with beauty services for fruits and vegetables;
3. Provide vegetarian health care and beauty consultation to customers;
4. Distribute vegetarian culture manuals to customers;
5. Make health care or beauty plans for members;
6. Provide free health training for members on a regular basis;
7. Give books and CDs to members.
8. Use a mobile car to provide mobile catering to customers in places with large traffic.
9. Provide customers with self-service dining space.
Fourth, market analysis:
"Food is the most important thing for the people" is an eternal truth, and the catering industry is an evergreen industry. The rapid economic development brought by the reform and opening up, the steady growth of urban and rural residents' income, and the vigorous development of tourism and commerce have provided a huge economic foundation and broad market space for the sustained prosperity of the catering industry. At present, China is at the third peak of the development of catering industry after the reform and opening up, and the catering industry in China is facing a golden opportunity for development. With the integration with the international market, the catering market in China is more open and colorful.
The improvement of urban residents' living standards will inevitably pay more attention to their health. With the rapid development of urban modernization, the income level and consumption level of urban residents are increasing year by year, especially under the premise of adequate food and clothing, people will pay more and more attention to the health of diet. China is gradually stepping into an aging society, and the pollution of urban environment and the increasing pressure of life will bring challenges to people's health. In the near future, people's consumption expenditure on health care will continue to increase.
Vegetarian culture will surely become a new dietary trend in 2 1 century. When the whole world is worried about mad cow disease, foot-and-mouth disease, avian flu and SARS, vegetarian culture has won people's love with its unique natural flavor. When green catering has become people's knowledge, healthy and scientific vegetarian culture has gradually taken root in people's hearts. According to the modern people's demand for healthy and delicious food, it can be said that the establishment of a restaurant with the theme of dietotherapy is in line with the trend.
Our company's target customers are middle-income people and young students. This group of people accounts for the majority of ordinary citizens. Moreover, middle-income people pay more and more attention to their own health, and our company's healthy vegetarian food meets their needs. Young students (especially girls) pay more attention to their own image. Sitting in front of the computer for a long time is very harmful to their skin and eyes. Fruit and vegetable beauty is designed for these people. For people with high work pressure, vegetarian diet has a good effect on their listlessness and memory loss. I believe that health, beauty and vegetarianism will have great room for development.
Analysis of verb (Verb's abbreviation) Competition
According to our team's investigation, it is found that there are few vegetarian restaurants in Suzhou, which shows that vegetarian food has great development space in Suzhou. The originality of product concept has the first-Mover advantage, and it can occupy the existing market as soon as possible with less obstacles. Although vegetarian restaurants have started in foreign countries and coastal cities such as Hong Kong, Macao and so on, the development of most cities in China, especially inland cities, has just started, and the development prospects are very bright. The extension of vegetarian restaurants to the field of dietotherapy and health preservation has pioneering advantages not only in Jinan, but also at home and abroad, which can avoid cruel competition and seize the opportunity.
Suzhou is close to Shanghai, where talents from all over the world gather and the competition in all walks of life is fierce. However, there are very few vegetarian theme restaurants, and health and beauty vegetarian restaurants are even blank. In this respect, our company faces relatively little competition. As long as we can absorb the successful experience of vegetarian restaurants in Hong Kong, Macao and Guangdong Province and make corresponding changes according to the actual situation in Suzhou, the company will have a good development!
By comparison, we can see that Suzhou has great advantages. Except for experience, we have all the conditions of our competitors, and experience can be accumulated. Therefore, our xx will have great competition and development space.
Six, marketing strategy:
Our company will focus on middle-income (or above) customers and formulate a series of marketing strategies:
1. Develop a series of environmentally friendly meals with unique flavor (such as fast food, canned food, drinks, etc.). ), improve the scientific and technological content of food production technology, and highlight the dietotherapy, health care and beauty functions of food.
2. From restaurant management to product service, we should set off rich cultural characteristics (environmental protection and health), reflect the most considerate and perfect humanistic care for customers, and improve customers' loyalty to restaurants. Strengthen publicity, improve the influence of restaurants, increase passenger flow, stabilize the existing market, and explore potential markets (nursing homes, school ordering, and opening up the international education park market, etc.). ), and guarantee the gross profit.
3. Design different health and beauty packages for all kinds of customers (teenagers, white-collar workers, workers, etc.). )
Seven, the company's development blueprint:
Our company will start to open in the form of theme restaurants, forming a certain number of customers; When it develops to a certain extent, it will open branches in other areas and form a chain network (franchisees can be invited appropriately) for the promotion and development of health care, beauty and vegetarianism. In due course, we will expand the range of products and services (such as plantations and special courses). ), form a club to exchange research experience on health care, beauty and vegetarianism.
Beauty category innovation and entrepreneurship plan 5 I. Market prospect
In today's society, whether it is fashionable white-collar women or busy men, everyone's pursuit of beauty and nature has become a trend. It has become a fashion consumption for people to enjoy pure natural green beauty once a day or once a week after intense work.
Second, the project characteristics
1. Pure natural green fruit and vegetable mask
According to the different skin types of customers, tailor-made suitable nursing masks, fresh fruits and vegetables, and fruit activity of patented technology products of Omega. Does not contain any chemical components and other additives, and is green, healthy and natural. At present, Omega has nearly 100 kinds of fruit and vegetable mask formulas.
2. Nutritional and healthy fruit and vegetable drinks
In the fruit and vegetable beauty bar of Oumei Yajie, we not only provide natural fruit and vegetable facial mask beauty and body care services for customers who love beauty, but also provide customers with a special pure natural fruit and vegetable drink to eat, so as to achieve the effects of nutrition, beauty and weight loss, and achieve the beauty of both internal and external cultivation through internal adjustment and external application.
3. Rich product variety
Oumeiyajie has more than 20 series and nearly 300 products (hospital products and guest products). The products are refined from fresh plant fruit and vegetable essence and plant active ingredients, and the quality is excellent. The product positioning is moderate, which can meet the consumption needs of customers at different levels.
4. A complete nursing plan
In addition to the special mask care for fruits and vegetables, with the unremitting efforts of scientific researchers, Omei Yajie has also developed a unique beauty and body care project. (hand, eye and neck care, lymphatic detoxification, ovarian maintenance, aromatic SPA, green and healthy weight loss, detoxification and scraping, charming breast care, beautiful buttocks shaping care, spine activation physiotherapy, yoga, aromatherapy umbilical therapy, manicure, makeup, fruit and vegetable nutrition conditioning, etc.). )
5. Unique nursing concept
This new concept of green fruit and vegetable beauty bar breaks the traditional business model of beauty salons, and uses the safest and healthiest fruits and vegetables as raw materials for skin care, beauty and conditioning. It is the combination of internal beauty and external beauty, and it is the embodiment of vitality, original flavor and nature.
6. Professional nursing equipment
In addition to Ogilvy & Mather's unique fruit and vegetable mask and some fruit and vegetable essence formulas, the company will also tailor professional nursing equipment for franchisees according to different levels of customers' joining, and provide effective body care for customers with professional equipment, integrating internal conditioning, mask care and body care.
Three. Requirements for investors
1. Have brand management concept and management ability;
2. Agree with the business philosophy of Europe, America and Yajie, and have a strong sense of professionalism, responsibility and professionalism;
3. Entrepreneurial innovation, honesty and diligence;
4. Obey the management of European and American Yajie chain headquarters and cooperate with the company's advanced and effective management mode and operation mode;
5. Regard the success of the franchise store as your own success, and have the consciousness and ability to lead the franchise store to grow;
6. Having a certain business place and business atmosphere;
7. Being able to perform the signing period of more than one year.
4. Economic benefit analysis: (Take a city with medium consumption level as an example)
Class A benefit analysis (initial fee is 28,800 yuan) is based on investing in an 80-square-meter fruit and vegetable beauty and leisure bar.
1. According to the average daily 15 people's business income and consumption, each person spends 80 yuan on average. (Including drinks, product sales, face, neck, hands, eyes and body care, etc. )
Daily operating income: 80 yuan x fifteen people = 1200 yuan. Total annual revenue: 1200 yuan x350 days = 420,000 yuan.
2. Operating expenses:
Salary of personnel: calculated by four people per month 1.200 yuan,1February 1.200 yuan x four people x 57,600 yuan.
Rent: the rent is calculated at 4000 yuan/month, 4000 yuan x month =48000 yuan.
Service fee: calculated by 80 yuan per person, 80 yuan X20% x fifteen people x350 days = 84,000 yuan.
Other expenses: utilities, taxes, etc. , calculated in 800 yuan per month, 800 yuan x twelve months =9600 yuan.
Total expenditure: 57,600 yuan+48,000 yuan+84,000 yuan+9,600 yuan = 65,438 yuan+099,200 yuan.
3. Annual profit
420000- 199200 = 220800 yuan
Class B benefit analysis (initial fee is 48,800 yuan) is based on the investment of 1.20 m2 fruit and vegetable beauty and health center.
1. According to the average daily income and consumption of 20 people entering the health center, the per capita consumption is 100 yuan. (including beverage and product sales, face, neck, hands, eyes, body care, fitness and other items)
Daily business income: 100 yuan x 20 people = 2,000 yuan. Total annual revenue: 2,000 yuan x350 days = 700,000 yuan.
2. Operating expenses:
Salary of staff: calculated at 8 people per month 1.500 yuan, x 8 people x1February = 1.440 yuan.
Rent: the rent is calculated at 6,000 yuan/month,16,000 yuan x 72,000 yuan in February.
Service cost: calculated by per person 100 yuan, the cost of products used by each person shall not exceed 20%.
100 yuan x 20% x 20 people x350 days = 140000 yuan.
Other expenses: utilities, taxes, etc. , calculated at 1000 yuan per month, 1000 yuan x twelve months = 12000 yuan.
Total expenditure: 144000 yuan +72000 yuan+140000 yuan+12000 yuan =368000 yuan.
3. Annual profit
700,000-368,000 = 332,000 yuan
Verb (abbreviation of verb) success story
Zhang Yan of Hefei opened a fruit and vegetable beauty bar and did a lot of publicity work. But no matter how good the products are, business will not last long without the continuous consumption of fixed consumer groups. Therefore, how to provide good service and retain existing customers has become an important task for zhangyan.
When Zhang Yangang joined the company, the headquarters told her that the positioning of the fruit and vegetable beauty shop should be a platform for professional women's leisure, beauty and communication. At first, she didn't know much about leisure and communication. In order to accurately grasp this positioning, zhangyan usually makes detailed records of the specific situation of customers. She found that most customers were women aged 25 to 40. Zhangyan said: "Through the usual chat, I found that many of them have children. I think they should pay more attention to children's education. So, I specially set up a bookcase with relatively new family education books and newspapers. The content covers early childhood, childhood and adolescence education for customers to choose independently. Later, this small bookcase became a link between customers and us. Many customers often come here with their children, and some people buy some beauty products when they leave. Don't underestimate this bookcase. According to statistics, the number of customers who come to read books has increased by two or three times a month. "
Later, zhangyan arranged beauticians who didn't serve customers to take care of the children, and bought many toys to play games with them. "Mothers, especially young mothers, come out to do beauty. One of the big concerns is who will see the children, so I offered this service. When the child's heart is closed, the parents will come if they don't come. " Zhangyan said proudly.
The effect of this move has opened zhangyan's service ideas in leisure and communication. Since then, she has set up a free self-help area for customers surrounded by green plants in the store. Here, customers can try tea art, mix fruit and vegetable juice and do hand and foot wax therapy by themselves. The setting of this area not only beautifies the environment, but also provides good service for customers.
Free signboards have always been an important means to attract customers, but the premise of free is to make more money. The cost of setting up a free service in zhangyan is very low, and the monthly expenditure budget will not exceed 1 000 yuan. The actual expenditure is only over 600 yuan, but the per capita monthly consumption of about 15 is close to that of 200 yuan. What surprises her even more is that these old customers who have tried free service often bring some friends here to rest and bring new customers. Generally speaking, this kind of free service brings her tens of thousands of yuan more income every month.
In order to further narrow the distance with old customers, Zhang sends a small gift to customers every birthday and calls them to wish them well. Moreover, with more and more regular customers, she will organize some salon activities from time to time to communicate on topics that women are interested in, such as clothing, health and beauty. , providing customers with a decompression space.
Customers are most concerned about the beauty effect, so the first step for zhangyan to open up new customers is to experience it. In order to make the free experience achieve the actual effect of attracting new customers, zhangyan came up with a coup. The experience is free, but only the beautician in the store helps customers try the fruit and vegetable beauty products on the spot, and no products are given away. The trial products are only tried locally on any hand and foot. This not only reduces the useless consumption of the trial products, but also makes the local customers feel the difference between using and not using them.
In addition to free experience activities, zhangyan has contacted and cooperated with two underwear supermarkets. Members of Zhang Yan Store can enjoy preferential treatment when they go to underwear supermarket, and members of underwear supermarket can also enjoy preferential treatment when they go to fruit and vegetable beauty shops in Zhang Yan.
In addition to the above methods, zhangyan has further expanded the number of customers through cooperation with TV stations, wedding photography shops and women's federations. Now, she can easily earn 40 thousand yuan a month.
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