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By introducing the general situation of kindergartens, this paper explains the aims and objectives of kindergartens, kindergarten culture, kindergarten governance structure, long-term development planning and management strategies. The service provided to customers is also a statement of the performance and profitability of kindergarten projects and services, which strongly proves that kindergarten projects or services are very competitive. For the long-term planning and the plan to be implemented in kindergarten, the SWOT analysis of market competition is made, the marketing strategy and tactics are expounded, and the team management and financial data of kindergarten are analyzed. Shows the prospect of establishing a kindergarten.

I. General situation of kindergartens

(A) the purpose and objectives of the kindergarten

Respect life, pay attention to spiritual growth, create a rich and diverse material environment, cultivate children's extensive and profound interest in learning, and make children learn to survive, communicate and be a man, thus achieving a beautiful childhood. Based on the outline, continuously improve the quality of education and the level of education management, including baby's health, baby's potential development and baby's personality improvement. We hope to extend the fraternity spirit of "children and young people" to love heartily and wholeheartedly, including loving ourselves and our loved ones. Create a green, relaxed and inclusive space for the baby, cultivate a happy, responsible and creative baby with an open educational concept, promote the baby's physical and mental health, develop potential and improve personality.

The goal is to establish high-quality private kindergartens. Kindergartens should establish their own independent, complete and scientific curriculum system and teaching system, emphasize bilingual teaching, fully implement children's quality education, and strive to achieve balanced development of intelligence and physique in the critical period of children's mental growth, so as to provide balanced and appropriate development space for each child.

Kindergarten culture

Kindergarten culture is the brand of kindergarten, the comprehensive embodiment of kindergarten culture, the core competitiveness of kindergarten development and the soul of kindergarten development. Kindergarten culture plays an important role in promoting quality education in an all-round way. Kindergarten campus culture is a valuable spiritual wealth with special significance, which embodies the outlook on life, values, beliefs, pursuits, historical traditions and ways of thinking of all kindergarten teachers and students.

1, spiritual culture

Kindergarten spiritual culture is the core and soul of kindergarten culture and the spiritual outlook of the whole kindergarten. It includes study style, teaching style and garden style, campus culture and environment. It is a motive force of kindergarten and a spiritual and cultural phenomenon in kindergarten.

Establish the core teaching concept of kindergarten: "Health? Happy. " This is a life-based career. Life is free. Education should create conditions to activate and show the agility and flying of life, promote the creative and personalized development of each child, make education highlight the agility of life, make the classroom full of vitality, make the class full of growth breath, make kindergarten a paradise of life and make kindergarten education a pleasant experience in the process of growth. Kindergartens regard every child as "the hope of the family and the pride of the kindergarten", take the guiding ideology of "let the children grow up healthily and happily, let parents feel at ease and satisfied, and let friends trust and support", and follow the kindergarten education concept of "taking the all-round development of children as the foundation" to implement respect education.

Establish the kindergarten spirit of "humanity and harmony" and take "love and responsibility" as the garden motto. It has created a platform for the growth and development of every teacher and student, educated and guided every teacher and student to give full play to their subjective initiative, fully tap their potential, give full play to their intelligence and wisdom, and go all out to shape an outstanding life with first-class results.

In order to ensure the healthy and sustainable development of kindergarten culture, kindergartens have formulated cultural development plans and development plans, established the principle of "overall planning, sub-item implementation and gradual improvement", carried forward "spirit", highlighted "goals", strengthened "beliefs" and strengthened cultural construction.

2. Institutional culture

Kindergarten management is to use rules and regulations to restrain and educate people. Management is both a science and a culture. People-oriented, people-oriented management, focusing on respecting people, relying on the power of the soul to influence people; Establishing a standardized, orderly and humanized management mechanism is a necessary guarantee to unite collective strength to achieve the goal of running a school.

Standing on the height of kindergarten modernization, we should establish a brand-new concept of education management, improve the starting point and operating standards of management, and improve the management level of kindergarten with correct management ideas, strict management mechanism and efficient management means. Kindergarten has formulated a series of management systems such as education, teaching, finance, teachers, children, logistics and safety, and supplemented and improved the systems in time. Teachers have one book, so that there are rules to follow and laws to follow, and kindergarten management is more institutionalized, standardized and scientific.

Strengthen the management of new students entering the park, formulate a handbook for parents of children entering the park, and manage the school status of kindergartens through network. The Parents' Handbook contains the kindergarten's school-running concept, school-running characteristics, garden style, teaching style, study style, oath and kindergarten's training objectives for young children.

During the supervision and inspection of the implementation of kindergarten rules and regulations, timely use bulletin boards, campus networks and other forms to inform the results of supervision and inspection, to ensure that all kindergarten systems are fully implemented.

3. Curriculum culture

The construction of curriculum culture is based on teachers and children. Kindergartens follow the "Kindergarten Guiding Outline" and strictly follow the curriculum standards, offering full-course, full-time and good courses. According to our own conditions and advantages, we decided to take language education as the teaching feature, music art education as the routine training feature and information technology as the management feature. Through one-day activities in kindergarten, the school-running style and characteristics of kindergarten are determined in many aspects, such as educational concept, training objectives, educational management, curriculum content, teacher construction, teaching methods, kindergarten culture, environment and facilities. Adhere to the combination of characteristic construction with children's development and curriculum construction, and strive to create an activity environment close to children's lives and in line with the development trend of the social times.

4. Teacher-student culture

Everyone lives together, consciously or unconsciously accepting the cultivation, guidance and shaping of this cultural atmosphere between teachers and students.

Focusing on the construction of teachers' professional ethics and focusing on teachers' professional growth, we should establish a rigorous, efficient, pragmatic, enterprising and healthy teacher culture. Formulate the kindergarten team construction and training plan, and establish the talent concept of "developing talents and developing themselves" in kindergarten. The overall goal of kindergarten team construction: insist on improving teachers' quality as the center, strengthen teachers' professional development, and strive to create a team of teachers who meet the needs of modern education development, have high ideological and political quality and professional quality, and have strong teaching and scientific research ability and modern educational technology application ability; Take scientific research as the guide, and strive to realize the transformation of teachers from "teaching" to "educating people" and from "practice" to "experts"; Strengthen learning, build the teacher group into a learning organization, jointly build a career-oriented, educational, comprehensive and scientific research-oriented teacher team, gradually build a backbone teacher echelon, and build a team of famous teachers.

Attach importance to teachers' self-growth and vigorously advocate the construction of teachers' reading project. Teachers' reading forum, teaching and reading speech contest and teachers' reading story meeting were held. Encourage teachers to write down their teaching and reading experiences. Build a kindergarten website, open up a column on class culture construction, and update the situation of each class in time, so as to facilitate parents to know the development of classes and kindergartens in our park in time.

5. Material culture

Establishing the IV identification system of school image is a highly refined school culture and the crowning touch of school culture construction. Kindergarten takes yellow and tender green as the standard colors of kindergarten, which symbolizes "happiness?" Health "is the core concept of kindergarten. Taking the deformed "dynamic herringbone" as the garden emblem of kindergarten symbolizes the core concept of kindergarten "health?" "Happy." The standard colors and garden signs of kindergartens are widely used in the office, environment, publicity and gift exchange of kindergartens.

Kindergarten buildings are standardized and scientific, with reasonable layout and clear boundaries between teaching area, living area, office area and activity area. Every corner of the kindergarten building has its own characteristics, giving full play to its cultural connotation of educating people.

(C) Kindergarten governance structure

Kindergarten governance structure: each class has 2 teachers, 2 teaching assistants, 1 professional English teacher.

(4) Long-term development planning and business strategy

Starting from the children's age, we strive to be lively, interesting, artistic and childlike, expand the activity space, and set it in different environmental styles on different floors, so that all kinds of images that children like can be integrated into the limited space to show their vitality and truly become a paradise in children's hearts. In addition, we have further improved teachers' office conditions, installed air conditioners in all offices and equipped many computers and printers to ensure the smooth implementation of teachers' office automation.

Brand positioning: by virtue of characteristic education, advanced education concept and service concept, we will compete for the market, win word of mouth and build high-quality kindergartens. Positioning high-end kindergartens, building foundations, pushing them to the market and attracting target customers; Establish and improve business projects and services, and stabilize and expand customer base. Media public relations promotion (advertising and soft text) to enhance the overall visibility; Perfect education mode, business operation and media publicity are organically integrated to form a stable virtuous circle. Establish a theme brand, dig deep into the educational connotation, and form a subtle cultural brand expansion.

Two. Items or services provided:

Take the year of study and education as an opportunity, improve the quality of teaching staff, actively carry out curriculum reform and create kindergarten characteristics around the goal. Focus on the following tasks:

(a) to carry out education and teaching activities in the form of themes.

The teacher first classified the contents of a semester's textbooks into several major themes. Every time they choose a topic, they draw a network diagram according to the relationship between the contents of the textbook. Most of the contents involved in the network are from textbooks, some are put forward by teachers according to the actual situation of their own classes, and some are generated by children themselves. Secondly, teachers actively create an educational environment corresponding to each theme for children. In the process of carrying out theme activities, teachers have created many opportunities for children to practice, such as setting up activity areas, organizing children to decorate walls according to educational themes, and arranging exhibition boards for educational and teaching activities. Teachers and students collect information, pictures, written materials and related materials related to the theme activities together, so that children can change from passive knowledge acceptance to active operation, exploration and inquiry in this environment with educational value and hidden educational goals. Third, mobilize parents to participate in our education and teaching activities. When carrying out theme education activities, teachers publicize and introduce to parents through "Home Window" and "Home Contact Manual" according to the needs of activities and children's development, and give parents some targeted and timely suggestions for some activities that need parents to guide their children to complete. For example: (1) Parents are advised to take their children to explore and carry out some interesting activities, such as guiding their children to collect relevant materials, pictures and written materials, guiding their children to watch related DVD and TV programs, and taking their children to visit and observe the corresponding places. (2) Record the children's knowledge, opinions and feelings in words, and let the children hand them over to the teacher. (3) Encourage children to share their collected data, pictures, written materials and information with kindergarten children. This kind of family education allows more parents to participate in early childhood education, and children also get more learning opportunities.

(2) Actively carry out cross-class morning sports activities for children.

Actively carry out cross-class morning exercises for children, so that children can go to their favorite places and choose their favorite sports equipment to participate in exercise. In order to stimulate children's enthusiasm for participating in sports activities, we have not only set up large and medium-sized toys such as slides, rocking chairs, swings, turntables, climbing frames, wave bridges, trampolines, half-moon rockers, seesaws, waterwheels, and King Raleigh, but also made a number of small and medium-sized sports equipment such as scooters, balance beams, one-legged chairs and rock seesaws, and put in balls, stilts and waste tires. Morning meeting is the concrete embodiment of implementing the Guiding Outline of Kindergarten Education, which greatly enriches children's physical activities, exercises their physique and provides them with more and better opportunities to communicate with children in different classes. It not only highlights the concept of "child development-oriented", but also meets the needs of children's all-round development. Let children gain more experience in health, society, science, language and art in active exploration, study and participation, and get better development.

(C) Do a good job in the growth of teachers

In order to better promote the growth of teachers, several tasks have been done in the study, training and improvement of teachers: first, all teachers have been organized to visit and study in other kindergartens, which has broadened their horizons and updated their concepts; The second is to mobilize teachers to find materials that meet the actual learning needs of the park and actively try to organize teachers' professional learning. Teachers' concept of education and teaching has been further updated by participating in finding learning materials and organizing learning. Third, we will continue to carry out "one lesson and three research activities" around the new teaching materials, and teachers' ability to use teaching materials and organize education and teaching activities will be further improved. Through the above activities, some changes have taken place in teachers' concepts and abilities. For example, teachers no longer copy teaching reference books invariably. When teachers use teaching reference books, they find that some designs can't reflect the spirit of the new syllabus well. For example, in the activity design of "what sinks and what floats" in the science education activities of the middle class, there is a link in the teaching reference book to let the children know that "the buoyancy of water is limited". The design is that the teacher adds a spoonful of water to the bowl to make the iron bowl sink. For such a design, the teacher felt that it could not reflect the active participation of the children, so he changed it to let the children freely explore how to make the bowl sink. Through independent exploration, children get a direct experience of "the buoyancy of water is limited".

(d) Pay attention to the education of children's life skills.

Through the advanced mode of education and teaching activities, children have more opportunities to choose their own activities, more opportunities to play games, more happy hours and more development, which improves their self-care ability. In one semester, we held parents' open day, colorful Children's Day celebrations, and actively participated in the theme education activities organized by the Education Bureau. In the course of the activity, the children all participated in it to varying degrees, and tried their best to get parents' approval: our children are good. Actively contact with TV reporters, and TV news broadcasts our wonderful activities to let the society know more about our kindergarten.

Three. Strategic planning and implementation plan

Quality determines students, and students determine success or failure. Taking the core value of high-end quality kindergartens as the origin, focusing on the mid-to high-end market, focusing on characteristic education, advanced education concepts and service concepts, catering to the consumption psychology of modern family education, constantly creating news topics and events, and combining with various propaganda, creating a space for word-of-mouth publicity and brand promotion, laying the cornerstone for joining the chain.

If you want to expand the market quickly in a short time, you must find the media to report on the kindergarten, so that the kindergarten will soon have a high reputation. When reporting in the media, soft advertisements can be used, such as opening a column in the name of kindergarten in the newspaper, publishing interesting stories and advanced educational models of kindergarten, and so on.

Advertising can be implemented according to the following key projects:

(1) The advertising strategy is implemented in three steps.

1. Establish popularity, so that consumers can understand the core values of kindergartens and the advanced educational services provided with characteristics;

2. Strengthen the image and let the target consumers know, affirm and specify;

3. Strengthen advertising and enrollment activities according to personal characteristics.

(2) Shaping image and establishing word-of-mouth are the marketing strategies of kindergartens.

(3) Publicity and design. Such as cute cartoon animal models, as mascots to increase the overall affinity and desire of kindergartens.

(4) word of mouth. Strengthen service and improve quality, so as to get people's recognition. This is an extremely important way to affect performance.

(5) promoting business activities. Organize kindergarten activities, hold toy game competitions, happy family activities, and give small gifts and lottery tickets. Attract parents and friends to participate.

(6) Alliance merchants. Cooperate with other enterprises to do joint advertising. Kindergarten can be combined with toy stores, which is not only a mechanism of early childhood education, but also a strategy of selling toys.

(7) Make use of various opportunities to create news events. Use various activities to attract media attention.

During the advertising period, the kindergarten should be open for three days free of charge, so that the baby can go in and play. As long as the baby likes it, he will naturally pester his parents to come to school, so there is no need to worry about the students (free drinks, biscuits and other food should be provided to the baby within three days of school, so don't be reluctant to part with it, and entertain them with the best things! Attract children into the park.

Fourth, the market competition analysis

With the growth of domestic economy and the improvement of living quality, people attach great importance to education, especially preschool education. Young parents have gradually realized the importance of infant education and are willing to invest energy and financial resources to train the next generation. However, there are few kindergartens in China that really have enough ability and complete methods to develop children's potential. Most babies grow up with their mothers, but young mothers lack parenting knowledge, and the demand for early education is urgent and the quality required is high. Therefore, the domestic infant education market has great potential and considerable investment prospects. The vast majority of urban residents in China are only-child families, and children's consumption has become the biggest daily expenditure of families. Monthly income1The monthly consumption of family children in 500 yuan is about 500 yuan, and that of family children with a monthly income of 5,000 yuan is about 1000 yuan, of which the education consumption of children accounts for 30% of the monthly consumption of children, and the amount is between 1000 yuan -300 yuan. There are about 60 million infants and young children in cities and towns nationwide, and the whole market scale has reached nearly 100 billion yuan. However, at present, the annual sales of early education in China is only about 10 billion yuan. Obviously, this field has huge market potential to be developed.

China urban residents' consumption view of preschool education is becoming more and more mature. With the continuous growth of China's economy, it is followed by the improvement of urban residents' material living standards and the maturity of educational consumption concepts. The maturity of their educational consumption concept is mainly manifested in two aspects: on the one hand, the family planning policy, as a long-term implementation of China's basic national policy, has been deeply rooted in the hearts of the people, and parents' investment in their children has shifted from food and clothing to spiritual level. Infant education has become the focus of parents' attention, and the market demand is gradually expanding. On the other hand, the maturity of parents' educational concept is also reflected in the comprehensive consideration of the soft and hard conditions for running schools in educational institutions, and the blindness of children's educational consumption investment is decreasing. When economic conditions permit, parents' requirements for the quality of services provided by educational institutions are also constantly improving. There must be a market for establishing kindergartens.

The strengths, weaknesses, threats and opportunities of kindergartens are analyzed as follows:

(A) Advantages

1, introducing advanced education mode

(1) Psychological quality education

Through the operation of teaching AIDS, sensory training is realized and digital concepts are constructed. In addition, cultivate children's self-discipline, self-reliance and autonomy from an early age, laying the foundation for children to enter a higher learning stage.

(2) Children's English education

It is advocated that children should regard English not only as knowledge, but also as a tool. From the linguistics of children's daily life, it requires perseverance.

(3) Early reading literacy education

Under the influence of classic children's literature, children can not only appreciate beauty, but also learn words naturally, which greatly improves their reading ability and lays a good foundation for the connection from kindergarten to primary school. At the same time, the development of children's good reading habits will benefit children for life.

(4) Children's painting education

Children's painting is an expression of children's inner world, which can give full play to children's imagination and creativity. Here, the ills of traditional kindergarten children's paintings have been eradicated.

(5) Computer education

As a passport of 2 1 century, the importance of computers is beyond doubt. It is of far-reaching significance to introduce computers into kindergartens, so that children can be exposed to modern technology and explore the unknown world from an early age.

Through the above education,

2. Have mature experience in running kindergartens well.

The smooth operation of kindergartens and the effective implementation of educational concepts depend on a strict management system, which has set up ten aspects of management: campus planning management, garden administration management, teaching plan management, enrollment plan management, personnel management, general affairs management, traffic management, financial management, parenting education management and marketing management, thus ensuring the high quality of preschool education in the new century.

3. Have good teacher resources.

By recruiting professional teachers from kindergarten teachers' schools, they can work in the new school after being proficient in teaching in the original school, thus ensuring the quality of teachers.

(2) Disadvantages

1, large investment

The establishment of kindergartens has a high degree of modernization and a large investment.

2. No operating experience.

I have no experience in managing two schools together.

3. Insufficient resources.

The number of students in the new school is not clear enough, and the teaching staff will continue to expand.

(3) threats

Other kindergartens in the community started early, and other kindergartens in the community have savings and a mass base, and gradually improve their settings.

(4) Opportunities

1, the competition is different, and the industry has no absolute strength;

2. The absolute difference in educational services is not obvious;

3. High-end competition is not fierce.

Verb (abbreviation of verb) marketing strategy and tactics

The market prospect of early childhood education is huge. It is the wish of parents all over the world and the main driving force to promote education consumption. "Looking at the old at the age of three, looking at the old at the age of seven", China has been aware of the influence of early childhood on people's life development since ancient times. With the development of modern brain science and psychology, people realize the necessity of early education.

In the increasingly fierce market competition, other industries fight for prices and services, leaving only the children's products market without in-depth development. China is known as the "Little Emperor Complex", and the consumption of children's products is a place that every family cares about, values and is willing to spend money. The current family planning policy has pushed the consumption of children's products to the extreme! Experts assert that in the next five or six years, the market consumption of infant education in China will reach hundreds of billions! Facing the infant education consumer market with such huge market potential, it is attracting the investment eyes of many people inside and outside the industry. 2 1 century The most profitable and promising industry is the children's products industry, which is at the forefront of the trend.

Government-run public kindergartens and kindergartens affiliated to well-known universities are sought after by parents and occupy the mainstream market with their unique public resources. High-quality private kindergartens have become rising stars with characteristic education, advanced educational concepts and service concepts, while ordinary community kindergartens have filled those uncovered market gaps.

Analyzing the reasons, the government-run kindergartens have moderate fees, balanced software and hardware facilities and standardized management, which are attractive to consumers. Kindergartens affiliated to well-known universities will leave a strong teacher impression on parents, and they will have sustained benefits and unique advantages in receiving primary and secondary education in the future. High-quality private kindergartens meet some consumer groups with relatively good income and high service requirements.

Esso market consultation and the results of 2006 kindergarten education demand survey. But researchers believe that ordinary community kindergartens should play a more important role, not just a supporting role. First of all, the above kindergartens have limited resources and relatively high fees, which are not available to most consumers. Secondly, community kindergartens are close to home, which can greatly avoid the inconvenience caused to parents by picking up and dropping off children. Finally, the increasingly perfect urban community has existed as a relatively independent "small society", and its complete facilities and supporting services provide rich educational resources for community kindergartens. Today, with more and more emphasis on ecology in education, community kindergarten is an inevitable trend, and community, kindergarten and family are trinity. Therefore, there are still many aspects to be improved in the current community and community kindergartens, which need social attention, so that community resources can be well applied to community kindergartens. This also reflects an important aspect of social harmony to a certain extent, weakening the excessive concentration of public resources and allowing more public groups to make effective use of them.

Intransitive verb management team:

Closely unite the teaching and administrative staff to effectively promote the work of kindergartens. Actively advocate the "three stresses" spirit of "one stresses dedication, two stresses creation and three stresses teamwork", always put ideological construction in the first place and persist in learning and communication. Insist on putting the main position of work at the forefront of kindergarten education and teaching, and timely transmit the advanced educational ideas and information on the forefront of teaching reform to every teacher.

Strengthen the training and construction of young teachers, strive to tap some outstanding young people to enrich the ranks of cadres, and decentralize relevant functions and powers democratically, so that they can gradually assume some responsibilities in their departments, be independent and constantly enhance their organizational and coordination capabilities. Gradually form a team that dares to be responsible, works hard, pays attention to practical results and is United and cooperative.

Teachers are the most active factor in modern education, and cultivating a high-quality teacher team is the core of kindergarten. To this end, we first start with teachers' professional ethics and pay close attention to teachers' moral education. We carried out the activity of "one dedication and two love", and learned the dedication spirit of "holding one heart without half a blade of grass" and the noble morality of loving children and preschool education. Through the publicity of some advanced figures and deeds in the park, we will help teachers to constantly transform their subjective world, so as to love their jobs, love their careers, concentrate on starting businesses, teach and educate people, and be a model for others. Secondly, starting with optimizing teachers' individual qualities, we should encourage teachers to practice basic skills in various forms, and constantly improve teachers' educational and teaching ability from being familiar with basic education knowledge to flexibly applying educational practice.

Teachers have the following characteristics: on the basis of having professional knowledge of children's psychology and physiology, they have undergone strict pre-service training; Give up the traditional self-righteous way of education, but respect children, observe children, assist children, find children, let children become the main body of education, let children use their brains and have wisdom; Good hygiene habits, elegant and solemn behavior, can be a role model for children; Have a sense of humor and affinity, can accept and channel children's emotions and gain their trust; Have keen observation, so that children can fully understand their own needs and interests through observation when they are working, playing and doing activities, so as to better and more accurately formulate teaching activities suitable for children. Sincere love for children guides teachers to carefully design personalized development plans for each child. Have a good aesthetic view, give children a beautiful, clean and generous feeling when arranging classrooms and preparing teaching AIDS; Wide knowledge and rich creativity, can prepare ever-changing teaching AIDS and teaching methods for children and attract them; Only by having the correct values, outlook on life, world outlook, elegant behavior and language can we make a positive demonstration for children; Be fair and equal to all children, and never treat children wrongly because of the influence of external environment and self-interest; Taking children as the main body, respecting children's interests and choices, teachers give priority to encouragement, guidance and inspiration (not cramming education), so that children can master more comprehensive experience and knowledge in the interaction with the environment; Have extraordinary dedication, selfless dedication, patience and love; Be good at communicating with parents, help parents establish a correct concept of early education, and cooperate with the family to promote the healthy growth of children, and constantly reflect on and improve their teaching methods.

Seven. Finance:

The "infrastructure costs" of private parks should be amortized and recovered year by year. The starting capital for running a school shall not be less than 200,000 yuan (including teaching facilities and teaching equipment, etc.). ), it can be amortized and included in the cost year by year according to the fixed number of years of five years or longer, and long-term investment returns can be implemented to avoid short-term gains from profiteering. For the recurrent cost income, determine the proportion of its expenditure in all aspects, and leave a certain reproduction fund to avoid the phenomenon of high income and low expenditure. Let those "hardware" and "software" have a hard time, and the kindergartens that parents are generally optimistic about implement the policy of liberalizing prices, and truly achieve high quality and good price, paid services, and raise gardens by gardens. It is predicted that the cost will be recovered after five years and there will be a certain profit.

(1) Infrastructure expenses include garden investment, depreciation and campus rectification.

(2) Recurrent cost expenditure.

1. Personnel expenses: including basic salary, supplementary salary, other salaries, social security expenses and employee welfare expenses;

2. Expenditure, including: office expenses, utilities, operating expenses, equipment purchase expenses, repair expenses, rental of housing and equipment and other expenses.

Covering an area of * * mu, there are * * * children in the park, and the total infrastructure construction is * * * * square meters.

Its construction content is: (1) Each class has 1 activity rooms, including bedrooms, bathrooms (toilets, washrooms and bathing rooms) and cloakrooms, which are designed as independent living units according to the boarding system.

(2) There are three music and sports activity rooms in the park, which are used for music, dance, sports activities, large-scale games, gatherings, slides, movies and educational activities.

(3) Office auxiliary rooms. The first office includes four principal's offices, two general accounting offices, three teachers' offices and three nurses' rest and dressing rooms. There are 1 reference rooms and libraries in the whole park, for the faculty to consult materials and read newspapers and magazines. 3. Teaching aid production showroom, the whole park 1 room, used to produce and display teaching toys. There are four health care rooms, and there are 1 room in the whole park for medical staff to carry out health care work. There is 1 morning check-up and reception room in the whole park, which is used by medical staff for health check-up and parent-teacher meeting every morning. There are six storage rooms, with a total of 1 room in the park, which are used to store sports equipment, general supplies and sundries. There are seven duty rooms in the whole park 1 room for teachers to stay on duty. 8 reception rooms, all in the park 1 room, for the doorman to be on duty and send and receive. Jiugong * * * toilet, independent, for the use of faculty and outsiders.

(4) living room. A kitchen, including non-staple food processing room, catering room, main and non-staple food warehouse and fire room. 2. The boiling water disinfection room is used for disinfection of boiling water, tableware, towels, tea sets, etc. Chef's lounge is a place for chefs to change clothes and rest. Four laundry rooms.

Investment budget unit: 10,000 yuan (first year)