1xxxxx year, under the correct leadership of the company, according to the company's work deployment and work spirit, around the annual target sales task, all employees of our chain store United as one, Qi Xin worked hard and fulfilled their duties, and fully completed the sales tasks assigned by the company in the first three quarters, and achieved good results. The work plans for the first three quarters and the fourth quarter of our chain xxxx store are summarized and arranged as follows:
I. Operating conditions in the first three quarters of xxxx year
The total sales of our chain store xxxx in the first three quarters of last year was xxx million yuan, and the gross profit was xx million yuan, accounting for XX% of the sales. Complete the sales task assigned by the company in an all-round way, with the task completion rate of XX%, and achieved good business performance.
Second, the work measures taken
1, strengthen ideological education and improve employee cohesion.
Our chain stores strengthen ideological and political work, educate employees and cultivate their sense of responsibility and gratitude. Through ideological education, every employee can establish a correct world outlook, outlook on life and values, improve ideological and political consciousness, love enterprises and jobs, be single-minded and single-minded, enhance execution, improve work efficiency and quality, and ensure the completion of sales tasks assigned by the company.
2, carry out business training, improve the professional level of employees.
The professional level of employees is the key to do a good job in chain store sales, expand the sales of food and department stores and increase economic benefits. To this end, our chain stores strengthen business training for employees and learn various business knowledge through meetings and seminars. Let employees know the knowledge of food department stores, answer customers' inquiries, and let customers buy food and department stores in our chain stores with confidence; Make employees put chain foods and department stores neatly and beautifully, make customers choose conveniently, and increase the sales of food and department stores; Make employees improve their service attitude, warmly receive customers, patiently and meticulously answer customers' questions, create a warm and harmonious atmosphere, and promote the sales of food and department stores.
3, to carry out promotional activities, and strive to increase the sales of department stores.
Increasing the sales of food and department stores is the key to creating economic benefits. In the first three quarters of xxxx, in view of the fierce competition between food and department stores, our chain stores strengthened their understanding of customers' purchasing psychology, tried to find ways, decided on plans and actively carried out promotional activities. In the promotion activities, work measures and incentive schemes were formulated and put into practice to improve the enthusiasm of employees. Promotional activities have achieved good results and played a positive role in the completion of sales tasks in the first three quarters of xxxx. In the first three quarters of xxxx, * * * launched X promotional activities, namely xxx activities, XXX activities, XXX activities, etc.
Third, the existing problems
1, the market competition environment is more intense, and business is becoming more and more difficult.
There are many wholesale markets next to our chain stores, the number of new supermarkets is increasing, the market competition environment is more intense, the limited customers are constantly diverted, and business is becoming more and more difficult.
2. The promotion activities are restricted, so it is difficult to expand the sales of department stores.
Promotion is an important measure and powerful means to expand the sales of food and department stores. However, due to the influence of urban management, we are not allowed to engage in off-site activities, and in-store promotion can not achieve certain results, which brings practical difficulties to our chain stores to expand the sales of food and department stores.
3. The staff is not stable enough, which affects the normal sales work.
In a word, all the work in our chain store is done by employees. Without a stable staff, it is difficult to expand the sales of food and department stores and increase economic benefits. The employees in our chain stores are not stable enough, which is manifested in the following aspects: First, the employee turnover rate is too high, and some employees leave soon after they are familiar with the business, resulting in many new employees who are unfamiliar with the business and affecting the business development. Second, the salary of employees is not high and the service attitude is not good enough. Due to low salary, lazy employees, low enthusiasm for work, weak awareness of loss prevention, and poor service attitude of cashiers, some salespeople and shopping guides sometimes have poor service attitudes, which brings certain difficulties to the normal development of work.
4. Chain store management is not fine enough, which affects the work in the store.
Due to the busy work and many daily affairs in the store, most of the time and energy of the store leaders are spent on it, and there is little time to calm down and consider the business situation, so that the management in the store is not precise enough, the loss prevention is not strict, and the work is not serious, which affects the development of all the work in the store to some extent.
Four. Work Plan for the Fourth Quarter of xxxx
1. Strengthen ideological education and stabilize the workforce.
Our chain stores should further strengthen ideological and political work, educate employees on ideological problems, help employees solve ideological problems, improve their political and ideological awareness, and love enterprises and work. At the same time, strengthen the care for employees and improve the treatment of employees by expanding the sales of food and department stores. Through the above work, we can stabilize the staff and promote the development of chain store sales.
2. Do a good job in self-construction and improve the service level and quality.
Our chain stores should strive to treat themselves according to the compound high-quality requirements of good business and good management, strengthen the study of business knowledge, comprehensively improve the quality of business and management, realize the standardization and refinement of daily management, do a good job in the loss prevention of food and department stores, reduce economic losses and improve economic benefits. It is necessary to strengthen the business training for employees, increase their business knowledge and be familiar with the management of food and department stores. We should improve our service attitude, receive customers warmly, politely and civilly, create a good sales environment, increase the sales of food and department stores, and increase economic benefits.
3. Strengthen promotional activities and expand department store sales.
We should use our brains to find ways to promote sales, take advantage of the peak sales season in the fourth quarter, carry out more promotional activities, create a strong promotional momentum, and use various promotional means to enhance the attraction and purchase desire of customers, so that the promotion can receive good results and lay a solid foundation for completing the annual target sales tasks.
On the basis of completing the sales tasks in the first three quarters, our chain stores should make persistent efforts, strengthen learning, deepen management, work hard with pragmatic work style and innovative development ideas, overcome difficulties, raise the work in the fourth quarter to a new level, create good performance, and make due efforts and contributions to the healthy and sustainable development of the company.
Workshop work plan template model Article 2 I. Workshop structure
According to the sales area of the store and the current store structure.
Second, create posts and personnel.
According to the store structure, determine the responsibilities and number of positions, and recruit according to the positions.
Third, wage classification.
Refer to _ _ _ supermarket performance pay structure scheme; The proposed wage structure of franchise stores is divided into two parts: stores and logistics. The sales task is linked with the employees of the whole store, and the performance appraisal scheme is formulated. Formulate the salary system standard for newly opened stores within one year, which is divided into probation salary and full-time salary. Fourth, the recruitment period
Recruit personnel 3-4 months before the trial operation of the store. The estimated number of recruits is 0.5-2 times of the total establishment of 65438+.
(1) Recruitment preparation:
1, recruitment leaflet
2. Recruitment _ Exhibition Frame
3, publicity board outside the wall (including recruitment, investment)
4. Banners (2-3 recruitment banners "_ _ Supermarket _ _ Shopping Mall Wanted Talents")
5, recruitment equipment, tables, stools, stationery.
6. Make a recruitment plan
(2) Recruitment form:
1, online publicity: online recruitment platform (58, fair, talent network, etc. ), QQ, WeChat public group.
2. Fixed recruitment: Set 2-3 fixed recruitment points.
3. Posting advertisements: large-scale posting in key streets.
(3) Recruitment requirements:
1. Fill in the application registration form.
2. provide a one-inch bareheaded red background photo? Zhang (surname)
3. Copy of ID card? Zhang, copy of household registration book, academic certificate and vocational qualification certificate? Zhang (surname)
Verb (abbreviation for verb) interview time
2 months before the trial operation of the store, determine the interview work.
(1) interview preparation:
1. Inform the interviewer by department and time period 2-3 days in advance.
2. Determine the names and numbers of interviewers.
3. Arrange the interview place (including audio), interviewers and on-site staff.
4. Arrange the interview place
(2) Interview place:
1, announce the requirements of the interview site, and people line up to enter the interview site.
2. Ask the interviewer to annotate the interview opinions in the application registration form.
3. Respond to the interview results within three days.
(3) Post-interview:
1. Verify the people who are not present.
2. Confirm qualified personnel by department and cabinet group.
3, notify the military training, training time
4. If the next stage of recruitment is needed.
Six, training period (military training, theory, assessment)
(1) Training preparation:
1. List military training and training plans and review them.
2. Inform the training instructor of the time and place of class.
3. Prepare training classrooms, military training venues, trainees' training supplies, notebooks, projectors, large screens, stereos, and courseware for summarizing lecturers.
4. Student sign-in form, training agreement and examination paper
(2) Training process:
1, hold a "meeting"
2. Strengthen military training
3. Military training and theoretical training
4. Military training and theoretical assessment
(3) Training results:
1. Summarize the assessment results and eliminate unqualified personnel.
2. Training archive VII. Training outline in practical operation stage:
(3) Training implementation:
The mall is responsible for following up the training effect and final assessment results.
Eight, consumables preparation
1, the application details of consumables shall be kept by a special person.
2, staff badge production
Workshop Work Plan Template Model Article 3 Supply Chain
1, negotiation schedule, in-house purchase meeting, weekend 567, store celebration and other supplier support.
2. Commodity satisfaction rate
3. Spring Festival gift box reform,
4, comb supplier SKU number,
5. Signing of guarantee contracts of associated suppliers and backstage rebate.
6. Organize pre-approved suppliers and develop new products (collect by yourself)
7. Introduction, tracking and evaluation of excellent brand suppliers.
operate
1, standardize and improve the fundamentals of the store and improve the accuracy of the store operation.
2. Do a good job in entering the season in advance (formulate marketing ideas according to different seasons of goods, such as guiding period, growth period, maturity period, recession period, etc.)
3, single product marketing, in addition to new and exotic goods, looking for fist goods in conventional goods, driving the overall classification performance and profit growth.
4, large-scale marketing activities and holiday marketing, pay attention to the on-site marketing atmosphere, follow the store display.
Document inspection
1. Strengthen communication with the producing areas and find the main products with competitive prices.
2. Control the quality of goods from the source, cooperate with logistics to track the distribution situation and supervise the quality of goods.
3. Activity plan tracking includes quantity estimation, order placing, arrival, data and summary.
4. According to the store group and the actual situation of the store, make the item allocation table every month, reasonably make the number of single items in the store, promote the sales of goods, and highlight the contribution of single items.
Daily marketing
1, standardize and improve store fundamentals, improve store operation standards, and create a comfortable shopping environment for customers.
2, parity Choose one or two special items every day to attract passengers (not too many special items, but strong efforts), establish a reputation of people's livelihood, and seize market share.
3. Do a good job in entering the season in advance (formulate marketing ideas according to different seasons of goods, such as guiding period, growth period, maturity period, recession period, etc.).
4. Do a good job in morning market marketing and operate in different time periods to meet the needs of different groups of people.
Fruit sales opportunity point
Single product marketing: finding the top products in conventional products can drive the performance and profit growth of all categories.
The change of display mode will better enhance the atmosphere of the store and stimulate customers' desire for consumption. According to the actual situation of different regions and stores, analyze the potential products of stores and markets, actively contact and guide stores to open bills for display, do atmosphere marketing and active marketing, and promote them from one store to many stores and from point to point.
Marketing innovation: break the inherent concept, boldly innovate and boldly promote, making customers feel more novel.
Actively explore the market, guide the consumption of potential goods, increase the promotion of self-owned brand goods, and gradually establish brand effect;
In order to do the daily work of store management well, without knowing the overall strategic objectives and business ideas of the company, I started my work from the following steps according to my own work experience and practice. First: find out the basic situation.
1, basic hardware: storefront, sample cabinet, brand management right and advertisement.
2. Basic team: sales, design, installation, clerk, (boss)
3. Basic system: wage system and various normative documents.
Second: standardization of daily management and process optimization.
(A) tabular management of store work
Familiar with the daily work of the store, sort out and collect the existing company specifications and forms, analyze and summarize the advantages and disadvantages of the existing forms, and focus on the following daily work:
1, daily customer visit registration
2. Daily customer contract registration
3. Daily customer return visits, etc.
4. Daily customer complaints and information feedback registration
5, daily store staff work handover registration
6. Daily store designer dispatch registration
7. Daily store financial registration
8, daily store staff attendance
(B) the formation of a regular meeting system
1. Summarize the sales results of the previous stage through daily, weekly and monthly meetings, and issue and clarify today's goals as tasks.
2. Timely convey relevant documents and notices of the company and the shopping mall.
3. Stimulate employees' sense of responsibility, improve the incentive mechanism, and mobilize the enthusiasm of store employees.
4. Share and summarize excellent sales cases
(3) Strengthen the supervisory role of store inspections.
1. Mainly check commodity display, sanitation, employee image, service attitude and promotion.
2. Mobilize the enthusiasm of sales staff and enliven the atmosphere.
3. Keep the environment in the store clean and tidy, and actively assist the shopping guide to solve the problems in the consumption process in time.
4. Collect customers' suggestions and opinions and feed them back to the company in time.
Third: sales task management
(A): sales target management and refinement
1. Data analysis: historical data, competing products, market at the same level, policies and environment.
2. Predict potential customers, and all employees will recognize the sales target.
3. Task decomposition: time distortion, storefront decomposition (personnel decomposition)
4. Target incentive: various effective incentives are carried out through the existing system.
5. Scheme support: promotion scheme, community group purchase, advertising support and promotion support.
(B) optimize their own resources, open up a variety of channels to improve store performance:
1, open up the channel market for customers to buy cabinets. (Try to customize the target and promotion plan for each channel)
2. Improve the service and skills of the existing team, and improve the turnover rate of the store. The specific work plan is as follows:
First, improve the service awareness of store sales
Operation direction: formulate unified service standards and introduce assessment mechanism.
B, training the communication skills of salespeople in shopping malls.
Operation direction: Regular simulation drills and communication skills training.
C. Reorganize the selling points of products according to oneself, and find out the advantages of products and the benefits brought to customers. Operation direction: product selling point, sales speech and sales training.
D. investigate and analyze competitive products.
Operation direction: investigate and analyze competing products, find out the real competitors of their own brands, find out the advantages and disadvantages of competing products, and implement effective competition. .
3. Expand the sales of related products.
Operation direction: improve the matching rate of wardrobe and electrical appliances to increase sales.
4. Manage VIP customers in the store.
Operation direction: implement VIP customer registration management in the store and visit regularly on holidays.
Fourth, team training and promotion:
1, product function, sales speech unification and training
2. Communication and persuasion training of sales skills and questioning skills.
3, competing product analysis and standard speech
4, related product sales standard words
5, telephone answering service specification language
Fifth, store sales process monitoring and daily problem solving.
(1) Responsible for the management, distribution and coordination of store sales staff, designers and business personnel.
(2) Implement detailed task management to assist sales personnel to achieve the sales targets issued by the company. (4) Be responsible for establishing perfect customer information files in the store, and urge and supervise the sales staff to follow up and serve every customer well.
(5) Responsible for assisting the store staff to deal with daily customers' questions, complaints and store emergency affairs, and timely asking the superior for handling opinions and reporting the handling results as appropriate.
(6) Responsible for collecting and sorting out relevant promotional information and other dynamic information of competitive brands and cross-industry cooperative brands through various channels.
Plan 2: Store Sales Work Plan
Sales plan is the basis of every salesperson's work, and it is necessary for salespeople in big companies to write sales plans. Of course, there are also many small companies that do not plan, train or guide sales staff, but only pursue sales. It is conceivable that it is difficult for most salesmen to complete the sales task, and the sales task formulated by the company has become a castle in the air, just a display or a dead letter. The sales plan includes the following aspects
1. Market analysis. That is to say, according to the market situation, the selling point, consumer groups and sales volume of products are positioned.
2. Sales method. Is to find out the model and method suitable for your own product sales.
3. Customer management. That is, how to serve a developed customer and how to urge them to increase sales or purchase; How to follow up with potential customers?
4. Sales tasks. Is to set a reasonable sales task, the main purpose of sales is to improve the sales task. Only by diligently using various methods to complete the established tasks is the role of the plan.
5. Evaluate the time. Sales plan can be divided into annual sales work plan, quarterly sales work plan and monthly sales work plan. The assessment time is also different.
6. summary. Is to judge the sales plan for the last time period. The above six aspects are necessary for the plan. Plan 3: Store Sales Work Plan
I. Introduction of the Project
Due to the limited funds, only 50,000 yuan, I thought about it, there was no better project, time was tight and there was no better inspiration, so I temporarily came to a traditional industry, the clothing industry.
My project is to do the clothing industry and open a women's clothing store.
Before choosing an industry, I will weigh my venture capital, 50,000 yuan. Because, the total investment in various industries is
Whether it's high or low, every industry is different, so first measure what industries you can do with your own funds, and then make further plans.
The advantage of choosing to open a clothing store is that the clothing industry is relatively mature, the project cost is low, and it is easy to enter and start. And I'm a little interested in clothes, which is a combination of interest and career, hehe.
Second, the marketing strategy
First, opening promotion
When everything is ready, we are ready for the official opening ceremony. In order to attract customers on the opening day, it is inevitable to hold some promotional activities, which are nothing more than discounts, gifts and lottery. At the same time, some leaflets were distributed in the surrounding communities.
Second, the display of clothes.
The key to making women's clothing products is to provide customers with enough choices, which is different from other brand stores and does not depend on the sales of main models! Product display should highlight the characteristics of your own clothes, showing tops, skirts, pants, suits, etc. Placing them separately not only makes the store look neat, but also provides convenience for customers who want to buy skirts. If they just want to buy a skirt, they just need to choose from the skirt category. If they buy a skirt and want to match the coat, they can go directly to the coat category! You can use a large number of models to sample, and often the clothes you sample sell the fastest! Always change the samples in the window, and don't be lazy!
Third, the long-term development of marketing strategy.
1, principle: new goods should be put on the shelves every week, mainly in the middle, supplemented by high and low grades (high-grade embellishment with low-grade)
2. Policy: standardize each link as much as possible to prepare for future chain development, that is, pattern replication.
3. Service: training the basic interests of sales staff, service attitude and service purpose to customers. No matter whether customers buy clothes or clothes with little money, they should send them away with a smile and let them leave with satisfaction. Only in this way can we have a good reputation and repeat customers. On the premise of possible realization, meet the requirements of customers as much as possible.
4. Methods:
(1) Surprise of first visit to the store
(1) Give away trinkets and pendants for free, and let them fill out a long-term customer form (as a customer database).
(2) Increase the possibility of coming to the store next time.
(1) conveys the information that new goods are on the shelves every week.
(2) Use the customer database to give them a small favor under some excuse, and let them come to the store to get or inform them of the discount news, or send out-of-season clothes (to be quantified) or birthday gifts for free.
(3) Buy an appropriate amount of ladies' handbags, and inform customers to give them to 400 yuan for one-time shopping (ladies' handbags should be displayed in the store, and it is advisable to buy those with a price tag of 300+ in 38 yuan, which will make customers feel that they are worth more than their money) or to spend 600 yuan or more. (After winning the prize, it will accumulate again)
(3) Satisfy shopping and make it introduce other buyers to the store as much as possible.
① Inform customers that large quantities or group purchases can be discounted. For example, if you buy 500 yuan and above at one time, you can get a 20% discount, or if you accumulate 1 0,000 yuan, you can get a 20% discount gold card.
(2) Introduce new customers. For example, for every new customer introduced, 50 yuan will send a shopping voucher to the recommender after the merger of 200 yuan and above.
(4) Irregular discount
Everyone likes to be greedy for a certain degree of petty gain, especially women. You can also use signs such as "Make a big profit by opening a store" and "20% discount on goods in our store" (delivery is mainly based on deferred futures, supplemented by out-of-season goods), which can usually capture women's hearts.
(5) Do short-term promotion several times a year at the price of 10-30 yuan, which is very popular! Then deal with the unsalable money in the store at a low price! For example, May Day, November Day and March 8th Day.
Article 5 of the workshop work plan template model 1. Market analysis. That is to say, according to the market situation, the selling point, consumer groups and sales volume of products are positioned.
2. Sales method. Is to find out the model and method suitable for your own product sales.
3. Customer management. That is, how to serve a developed customer and how to urge them to increase sales or purchase; How to follow up with potential customers?
4. Sales tasks. Is to set a reasonable sales task, the main purpose of sales is to improve the sales task. Only by diligently using various methods to complete the established tasks is the role of the plan.
5. Evaluate the time. Sales plan can be divided into annual sales work plan, quarterly sales work plan and monthly sales work plan. The assessment time is also different.
6. summary. Is to judge the sales plan for the last time period. The above six aspects are necessary for the plan.
Plan 3: Store Sales Work Plan
I. Introduction of the Project
Due to the limited funds, only 50,000 yuan, I thought about it, there was no better project, time was tight and there was no better inspiration, so I temporarily came to a traditional industry, the clothing industry.
My project is to do the clothing industry and open a women's clothing store.
Before choosing an industry, I will weigh my venture capital, 50,000 yuan. Because the total investment for various industries is high or low, each industry is different, so first measure the industries that you have funds to do, and then make further plans.
The advantage of choosing to open a clothing store is that the clothing industry is relatively mature, the project cost is low, and it is easy to enter and start. And I'm a little interested in clothes, which is a combination of interest and career, hehe.
Second, the marketing strategy
First, opening promotion
When everything is ready, we are ready for the official opening ceremony. In order to attract customers on the opening day, it is inevitable to hold some promotional activities, which are nothing more than discounts, gifts and lottery. At the same time, some leaflets were distributed in the surrounding communities.
Second, the display of clothes.
The key to making women's clothing products is to provide customers with enough choices, which is different from other brand stores and does not depend on the sales of main models! Product display should highlight the characteristics of your own clothes, showing tops, skirts, pants, suits, etc. Placing them separately not only makes the store look neat, but also provides convenience for customers who want to buy skirts. If they just want to buy a skirt, they just need to choose from the skirt category. If they buy a skirt and want to match the coat, they can go directly to the coat category! You can use a large number of models to sample, and often the clothes you sample sell the fastest! Always change the samples in the window, and don't be lazy!
Third, the long-term development of marketing strategy.
1, principle: new goods should be put on the shelves every week, mainly in the middle, supplemented by high and low grades (high-grade embellishment with low-grade)
2. Policy: standardize each link as much as possible to prepare for future chain development, that is, pattern replication.
3. Service: training the basic interests of sales staff, service attitude and service purpose to customers. No matter whether customers buy clothes or clothes with little money, they should send them away with a smile and let them leave with satisfaction. Only in this way can we have a good reputation and repeat customers. On the premise of possible realization, meet the requirements of customers as much as possible.
4. Methods:
(1) Surprise of first visit to the store
(1) Give away trinkets and pendants for free, and let them fill out a long-term customer form (as a customer database).
(2) Increase the possibility of coming to the store next time.
(1) conveys the information that new goods are on the shelves every week.
(2) Use the customer database to give them a small favor under some excuse, and let them come to the store to get or inform them of the discount news, or send out-of-season clothes (to be quantified) or birthday gifts for free.
(3) Buy a proper amount of ladies' handbags, and inform customers that they will be given ladies' handbags if they are bought in 400 yuan at one time (ladies' handbags should be displayed in the store, and it is appropriate to buy them in 38 yuan with a price tag of 300+, which will give customers a sense of value for money) or if they spend more than 600 yuan in total. (After winning the prize, it will accumulate again)
(3) Satisfy shopping and make it introduce other buyers to the store as much as possible.
① Inform customers that large quantities or group purchases can be discounted. For example, if you buy 500 yuan and above at one time, you can get a 20% discount, or if you accumulate 1 0,000 yuan, you can get a 20% discount gold card.
(2) Introduce new customers. For example, for every new customer introduced, 50 yuan will send a shopping voucher to the recommender after the merger of 200 yuan and above.
(4) Irregular discount
Everyone likes to be greedy for a certain degree of petty gain, especially women. You can also adopt the strategy of "buy one and get one free when you open a shop" and "20% discount on our goods" (delivery delay is the main factor, and out-of-season goods are supplemented)
These signs usually catch a woman's heart.
(5) Do short-term promotion several times a year at the price of 10-30 yuan, which is very popular! Then deal with the unsalable money in the store at a low price! For example, May Day, November Day and March 8th Day.