At the age of 24, with tenacious efforts, he became the marketing director of Zhihua Education Group in North China, and led the team to beat 25 local training companies at one time and won the first place in North China. In 2009, the group's system and strategy were reformed on a large scale again, creating a miracle that the shareholder's return rate was as high as 150%. Zhihua Education Group is also listed as one of the fastest growing and most profitable training institutions in the training industry. A few years ago, Zhihua Education Group also experienced a difficult time, but Dai Zicheng never doubted that he had followed Wang Zhihua's precise vision and firm belief. He said: "Everyone can imagine the worst. Suppose that one day there are only two people left in the company, I will go to class, and Teacher Wang will tell us that we can still go on and live a good life. "
Persistence is the most important thing, and wisdom is often produced in the most difficult time, and then bears rich fruits. Today, Zhihua Education Group has become a well-known enterprise management education and training institution in China. If Wang Zhihua, who was born in business, is superior in ability-worth more than 100 million yuan in two years, then his apprentice Dai Zicheng can also be compared with Ling Huchong in the legendary swordsman-attaching importance to feelings and righteousness and smiling at life. Dai Zicheng said: "I firmly believe that people can change themselves through hard work."
There is a saying in Shakespeare's classic play Hamlet: "To be or not to be, that is a question." To be or not to be, this is a question worth pondering. As a salesperson, you will have a deep understanding when you see this sentence. At work, they face enormous sales pressure every day. Without performance, they are meaningless. For Dai Zicheng of Zhihua Company and his team, having performance is the performance of ability and the foundation of survival, so he and his team have always adhered to this concept and made progress towards success.
Zhihua people have such a jingle: "As soon as Lao Dai takes the shot, he will know if there is one." Dai Zicheng, who is only 25 years old, has become the ace elite and senior executive of Zhihua Education Group, and is also a first-class enterprise management consultant and speaker in the industry. Everyone affectionately calls him "Lao Dai". Born in a poor family in Yunnan, the conditions are extremely difficult. When he was young, he made a living by growing vegetables, and later he lost the parental affection and family warmth that his peers should enjoy. Whether he can eat enough is a question. In order to survive, he worked as a cleaner, picked up toothpaste skins for a meal, worked as a waiter, worked as a salesman and worked as a boss, but all failed. It seems that fate has brought too many tricks to this young man.
Just when he was extremely confused and confused about his life and destiny, Dai Zicheng met Mr. Wang Zhihua and became an important figure in his life. Later, he joined Zhihua Education Group and became an ordinary course promoter. It wasn't so smooth coming to the company. He once refused to go home with Wang Zhihua and spent the New Year alone in the company with 15 yuan. I used to spend all my monthly salary on "buying clothes" to meet customers, and only ate pickles steamed bread for a month; In order to punish myself for not completing the performance, I once walked back to the company from the county seat and walked for 7 hours. An ordinary person with no background and culture has come to the present firmly only by his own beliefs and persistence.
Dai Zicheng said: "Faith is a wonderful thing, which can constantly give people motivation. If a person is determined to do something, it is impossible to accomplish nothing. " Lao Dai is now a manager, buying real estate and driving a car. Compared with riding a bike to a place 100 kilometers away to talk about business, it can be said that he has accumulated a lot of money and is in the same boat through thick and thin. He often shares with his colleagues: "A truly successful person never relies on external things, but comes from his own inner enrichment and knowledge. Only those who lack inner enrichment will make up for the lack of soul with loss and complaint. Only those who constantly inspire their inner potential and challenge themselves can get happiness and happiness that never tires of life. "
This is the arduous pioneering course of Dai Zicheng from scratch after 1980s. Under the guidance of Mr. Wang Zhihua, he finally became an important soul figure of Zhihua Group with his own efforts and belief of never giving up. He went further and further on the road to success. A competent general has no poor soldiers under his command.
Every ace executive of Zhihua Education Group has a set of killer cards, and Dai Zicheng is one of the best. Let's have a taste of Lao Dai's classic quotations:
About image: "Before you have a high income, you must look like you have a high income-only in this way can you be recognized by customers."
About attitude: "Many people always shout' quit! Not suitable for this industry, who should I show my anger to? Give yourself-this is a coward's behavior. Would you like to be a coward?
About passion: "One point spirit, one point wealth, very spiritual wealth." . If you can't find passion in doing business, you can't sign the bill. "
About self-confidence: "I have no background, no education, and I can't speak Mandarin well. I can do business with confidence, and I do it well. Is there any reason why not? " About the example: "Don't argue about anything, speak with the results-my results are their best reference and persuasiveness".
On persistence: "When a person's survival is limited, it is the time to really test your persistence and patience."
The heart is human wings, and the heart is as big as the wings. Dai Zicheng moved the team with his heart, appealed to the team with his charm and infected the team with his actions, which won everyone's conviction and respect. An advanced enterprise can develop anywhere as long as it has the ability. The reason why Dai Zicheng joined Zhihua Education Group is that the great realm, pattern and dream of Wang Zhihua are the goals that Dai Zicheng has been pursuing. We have the same desire, so we are in harmony.
Spread excellent culture and strengthen the Chinese nation. While Zhihua Education Group is building a multinational enterprise of China people and pushing private enterprises to the economic climax of China in the future, Dai Zicheng is undoubtedly an olive branch of friendship.
"All entrepreneurs who have listened to Mr. Wang Zhihua's courses, without exception, have opened up the pattern, standardized the system and expanded their capital. The social benefits produced in this process are immeasurable. So what I am doing today is not just business or personal wealth, but social value. I think this is a very meaningful career. " Dai Zicheng said proudly. When asked what is the most important thing in his life? Dai Zicheng said: First, no matter where you are, you should set an example. Many people with dreams just can't see the role model, have doubts about themselves and turn themselves into ordinary people. Secondly, in the future, I will build a welfare home in a relatively backward place to support the elderly and children who are lonely, so that the elderly can spend their twilight years safely, so that the children can get the care they deserve and reduce the social burden. This can be regarded as realizing the value of life.
Dai Zicheng's simple words let us see that charity is not just donations, but what is really precious is charitable social behavior. Dai Zicheng said firmly: "I will walk with my teacher all the way, take charity as the capsule and embark on a kind journey."