First of all, we must do a good job in the preparatory work for the opening.

1. Determine the opening date and activities;

2. Determine the form of beauty salon opening activities and the purpose to be achieved. We can do some gongs and drums, song and dance performances and service consultation in front of the beauty salon, and combine the products, projects and activities of the beauty salon to attract new customers and improve the image and popularity of the United States, Europe and Japan.

3. Determine the theme of the event: * * The beauty salon is a big reward, and the grand prize is waiting for you.

4. On-site reward method: Anyone who buys 38 yuan coupons can participate in the lucky draw. Prizes include: a five-day and four-night tour in Thailand, project care in 300 yuan, home sets, jewelry boxes, umbrellas, shawls, stainless steel water cups, etc.

5. Publicity form: distribute leaflets five days in advance, or publicize through the Internet, TV stations, newspapers, etc. Through publicity, a certain number of people must be recruited to participate.

6. Three days before the opening, contact the gongs and drums team, dance performance, and the host to determine that some professional actors from the dance school will be invited to perform, program arrangement and programs prepared by the staff of the beauty salon.

7. The venue in front of the door should be prepared one day in advance, there should be colorful balloons in front of the door, and there should be banners, leaflets, business cards of beauty salons, vouchers, customer information registers, product posters, price manuals, special project introductions, etc. in the yard every day.

8. Preparation of opening equipment: stereo, microphone, background music, skin detector and power socket.

9. Prepare products and prizes. Put the products and prizes in a conspicuous place so that people passing by can see them at a glance.

10. Preparation of other items: product booth, tablecloth, lottery box, welfare and product knowledge training for beauty salon staff, and division of responsibilities for opening activities.

Process on the opening day:

1. The general manager of the activity is responsible for the command, trial and coordination of the whole activity.

2. The event host should mobilize the atmosphere and explain the rules of the event.

3. Arrange several people to distribute leaflets at the same time to attract more people.

The performance starts at 10:30. During the activity, the program can be flexibly adjusted according to the actual situation, and all departments cooperate closely. Specific activity flow:

1. 10:30 The gongs and drums team set off;

2. 10:40 The main engine is turned on;

3. 10:50 The beauty salon leaders cut the ribbon and unveiled it;

4. 10:55 Speech by the beauty salon leader;

5. 1 1:00 song and dance performance;

6. 1 1: 15 The audience interacted and distributed prizes;

7. 1 1:30 lucky draw

8. Dance performance

9. 1 1.45 Audience participation in the game

10. 12:00 beauty salon staff performance.

11.12:15 ended with a performance of gongs, drums and lions.

Matters needing attention in the activity: the host is very important, so we must mobilize the atmosphere of the scene and ask questions to the audience during the intermission of each program so that the audience can really participate.

extreme

Activity purpose:

1. Stabilize old customers 2. Develop new customers. Improve the popularity of beauty salons in this area.

Activity requirements:

Prepare 5000 yuan * * goods for activities (the company sends 10 sets of underwear).

Activity time:

April 20th (Promotion time: April 20th-May 1)

Activity flow:

1. Inviting guests: Please ask old customers to bring more than 2 friends. (4. 15-4. 19)

Two. Meeting process: (18: 30 —— 2 1: 00)

The host declared the party open.

2) The beautician performed "Grateful Heart"

3) The boss's representative made a thank-you speech.

4) Award A: Thank you for your support and consumption of * * beauty salon in 20XX, as well as the special gift of XXXX from your loyal friend XXX; All new and old customers in * * beauty salon have a beautiful gift XXX (please pick it up at * * beauty salon the next day).

5) customer representative's speech (about the beauty salon's good service, good product effect, good boss, favorite beautician and the happiness and help he got in the beauty salon)

6) underwear show

7) The president of * * Association solemnly recommends * * products.

8)** Beauty Salon 5. 1 Promotion announcement scheme (underwear will be given priority if 300 yuan deposits are paid on the spot) A Ask beauticians to lobby customers for promotion 9) Announce the promotion time and welcome * * Beauty Salon Consultation 10) Perform a dance to announce the end of the party.

Three. Promotion (4.20-5.7)

The company's beauty guide stayed in the store for 3 days, and cooperated with the beauty salon to fully promote the 5. 1 activity plan to promote consumption.

Fourth, the work that beauty salons must do

1. Accurately count the number of customers, issue invitations and ensure the number of participants (this work must be completed before 15, and 16 and 17 send invitations during the day to inform the company).

2. Rent the venue (you can use the restaurant in the OK hall, depending on the actual number of people) and arrange the venue (stereo, seats, bowls, banners, balloons, etc.). ), prepare fruits, cakes and prizes. Attachment: Award recipients: 1) Two friends with 20xx annual consumption support value 200-300 yuan (on-site award) 2) New and old customers present value 5.

3. Print the activity plan of 5. 1 and shoot the activity plan on the spot (or advertise on TV).

4. The boss prepares a speech (mainly a thank-you speech, which can be listed, such as building good feelings with those guests and sharing it with you. /kloc-get ready before 0/8 and be familiar with the speech).

5. Arrange a guest representative to speak (find a guest who has a good relationship with the boss, mainly talking about the good service of the beauty salon, the good product effect, the good boss, the beautician of his favorite beauty salon, and the happiness he got in the beauty salon. For example, be ready before 18, and be sure to get to the meeting place).

6. The beauty salon rehearses "Grateful Heart", sends invitations to the guests and introduces the membership system (it must be completed before 19).

7. Arrange a sign-in book at the meeting place, and a photographer is responsible for signing in and taking photos.

8. When the promotion activities are announced in the meeting, look for childcare, pay a deposit on the spot, and bring underwear home to cause ready-made consumption.

9. Underwear show (find two people to decide, get ready before 19)

10, to ensure that items, underwear, balloons and other items are in place.

Tisso

I. determine the date and duration of the activity. 1~3 days is preferred.

Two. Form and purpose of opening activities:

In front of the beauty salon, we should combine gong and drum performances, song and dance performances, service consultation, product sales with prizes, and promotion of beauty salon business projects to enhance the overall image and popularity of the beauty salon, attract new customers, stabilize old customers and increase turnover.

Third, the theme of the event: big rewards for the opening ceremony, song and dance performances.

4. Reward method: If the consumer spends more than 100 yuan, it will be sent to 50 yuan, and there will be a lucky draw, small gifts and small prizes for on-site questions.

1, spending more than 100 yuan to send 50 yuan vouchers, there are many businesses, this method is simple to operate, and the benefits to customers are clear.

2. If you don't consider the scheme of 100 giving 50, you can also make it targeted. For example, if you spend more than 100, you can get a beauty treatment once a month. Full of 200 yuan, send products with a value of 100 yuan, etc.

3. Gift strength analysis: For products, 100 yuan has the profit of 50 yuan, and if 50 yuan buys products, there is also the profit of 25 yuan. Actually, 100 yuan was given to 25 yuan, which was equivalent to a 30% discount on the product. If customers use vouchers to consume services, the profit margin will be even greater.

4. Voucher design: Gift vouchers can be divided into beauty vouchers and hairdressing vouchers, with face values ranging from 50, 30, 10 yuan. Vouchers are anonymous, do not report the loss, and are valid with seals. They can only be consumed by a single person, and the consumption is not cumulative. For example, if you spend 50 yuan vouchers, you won't get change. Consumption of services or products above 50 yuan requires an extra charge.

Gifting skills: send (more) large coupons first, and then send (less) small coupons.

For example, customers buy products made in 800 yuan for 400 yuan, 7 for 50 yuan, 2 for 30 yuan 1 piece and 10 yuan.

In this way, it is difficult for 50 yuan's coupons to be consumed at appropriate prices. Customers either give up a part or need to spend more money, which is beneficial to beauty salons.

5. Small gifts: During the opening period, each consumer will receive exquisite small gifts worth 3~ 10 yuan, such as combs, small cosmetic mirrors, portable cosmetic bags, soap, toothpaste, shampoo, shower gel, umbrellas and trinkets. But you can't buy inferior products, and products with high brand awareness are better. Such as Lux soap, Colgate toothpaste, etc.

6. Ask for small prizes and give small gifts at the scene.

7. Lottery: During the opening period, every consumer can participate in the lottery.

(1) First prize 1 name, with a prize value of 568 yuan, wrinkle-removing and hydrating set 1 set.

(2) Two second prizes, with a prize value of 65438+0 sets of 280 yuan eye care suits.

(3) Three third prizes were awarded for hairdressing projects, with a prize value of about 100 yuan.

(4) A number of commemorative prizes, the proportion of which can be considered as about 20%, are the same as exquisite small gifts.

(5) Lottery method: According to the design of the business card, the business card can be cut into four copies, each of which is printed with "Welcome" and "Contact Number", and the winning card can be handwritten. A box of business cards can be cut into 400 cards, and all the cards can be put in a lottery box.

(6) Lottery skills: All commemorative prizes can be put into the lottery box in proportion, such as 400, with a winning rate of 20%, and 80 of them can be filled into the lottery box as commemorative prizes. Don't invest in the grand prize card first, you can invest in the third prize first, and gradually invest in the first prize and the second prize according to the situation.

(7) If there is no grand prize, all of them can be considered as commemorative prizes.

Verb (abbreviation of verb) notification form: send a bill and notify old customers by phone.

1, 3~5 days in advance, until the day of the event.

2. Call old customers 3 days in advance.

Six, the determination of gongs and drums, dancers and singers

1, contact the gongs and drums team in advance.

2. Determination of dancers: Consider inviting professional dancers from professional dance schools to perform aerobics, rhythmic gymnastics, disco and other fast-paced dance music. Four to six people is good.

3. To determine the singer, you can consider inviting a band. The band has 1~2 singers.

4. The host can be a dancer or a band member.

5, beauty salon staff to prepare small performances (1~2, hand exercises, chorus, etc. )