In recent years, the medical beauty industry has become a new field of great concern. Taking the construction of medical beauty industry ecological circle and other new consumption formats as the main line and the construction of medical beauty industry base as the development path, the industrial chain pattern of "production-consumption" of medical beauty has been formed.
Beauty can be divided into two categories: life beauty and medical beauty. Medical beauty refers to the repair and remodeling of human appearance and various parts of the human body through traumatic or invasive medical techniques such as surgery, drugs and medical devices. For example, common double eyelid cutting and breast augmentation. Life beauty refers to daily beauty care, including the use of cosmetics, SPA, massage and health care.
The industrial chain of medical beauty industry mainly includes three core links. Upstream raw materials and medical equipment suppliers, mainly engaged in the research and development and production of medical equipment and RF laser equipment such as hyaluronic acid and botulinum toxin.
Mid-stream service institutions, mainly including public institutions, such as plastic surgery departments and medical beauty specialist hospitals in hospitals above grade two; Medical beauty hospitals, clinics, clinics and other private institutions.
The upstream of medical beauty includes the research and development and production of medical beauty devices, medical beauty materials and drugs, and the overall market scale (genuine market) accounts for about 10% in the industrial chain. The industry supervision of upstream manufacturers is relatively standardized, and the industry is relatively concentrated, especially the leading companies have higher profit margins. The main raw materials for medical beauty are hyaluronic acid, botulinum toxin and collagen.
In terms of equipment, the medical beauty equipment market is still an emerging market. Compared with developed countries, it is relatively backward and increasingly dependent on imported brands. It takes a long time to obtain a production license for medical beauty equipment, and the overall barrier of the industry is high.
Medical beauty is mainly divided into surgical category and micro-plastic category (that is, non-surgical category), in which the market growth of non-surgical category is dominant, and its upstream medical beauty raw materials such as hyaluronic acid and botulinum toxin have consumer stickiness.
Non-surgical projects represented by injections have increased rapidly in recent years because of their short recovery time, low price and low risk, and the compound growth rate of the market is higher than that of the overall medical and aesthetic market. Non-surgical medical beauty is the main coverage area of upstream medical beauty raw materials, such as hyaluronic acid and botulinum toxin, which has the characteristics of high consumption frequency and high repurchase rate. End customers need regular injections to maintain the expected repair effect, so the end customers are highly sticky.