Professor Wang Fanghua, aged 6 1 year, is an outstanding representative of the academic and practical school in the field of marketing in China. He not only has profound attainments in the field of marketing theory and management, but also, as an excellent management expert, has led Antai College of Economics and Management to develop rapidly in recent years and become one of the top business schools in China.
As the first group of experts who started to study marketing in China, Professor Wang Fanghua devoted himself to studying marketing and China's national conditions for a long time, applied the marketing theory with China characteristics to solve the problems of enterprises with China characteristics, initiated the localization of marketing theory, established a new marketing system in China, and established the image of an innovative marketing scholar in China.
Over the years, Professor Wang Fanghua has actively carried out international exchanges, conformed to the trend of internationalization of marketing, and actively promoted the integration of China marketing and world marketing. I visited Harvard Business School, Si Long Business School of Massachusetts Institute of Technology, Wharton Business School, Kellogg Business School of Northwestern University, Marshall Business School of Southern California and other internationally renowned business schools, and exchanged views with internationally renowned marketing scholars, highlighting the status of China marketing in the world. Professor Wang Fanghua has participated in many international conferences such as the International Direct Selling Conference, published many papers on international conferences, and cooperated with Harvard University Press for many times to conduct case studies. Promote the integration of China marketing into the international marketing field through international exchanges.
Professor Wang Fanghua is also a persistent promoter of marketing education, combining theory with teaching and opening up a new field of marketing education. He not only teaches marketing management courses for doctors, masters, EMBA, MBA and undergraduates, but also devotes himself to the promotion of university continuing education. Under his leadership, Aetna School of Economics and Management has successively set up advanced seminars for CEO (President) in China, CME (Sales Engineer) in China and Chairman and President of China Real Estate, providing tailor-made and personalized training services for well-known enterprises such as china galaxy Securities, Baosteel Group and Philips Electronics (China) Group. Aetna school of economics and management also co-organized short-term training courses for senior managers with the theme of economy, operation and management with German, Singaporean, Canadian, Japanese, China, Taiwan Province and Hongkong.
Wang Fanghua is a master who has made great contributions in the field of marketing in China, and also a famous scholar who is committed to exploring the development path of business schools in China universities.
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