Activity plan to attract customers 1 1. Significance
(1) The "dress-up opening" of the sales department will strengthen the confidence of customers who have already bought houses, and at the same time release a positive signal to the market, and the project will enter the stage of comprehensive sales.
(2) Fully attract customers to visit, improve the customer visit rate, increase popularity, and accumulate enough customer resources for the project opening in June.
(3) Show the good image of the project and the strength of the enterprise.
Second, the activity time
Since the opening of the new sales department
Third, the venue.
6# Building New Sales Department
Fourth, the way of activities.
1, limited discount room
(1) Publicly designate 3 sets of destitute houses, with a limited number of 3 sets. (The special room is recommended to be implemented after the opening. Customers can enjoy a discount of 10% when purchasing a special room, and may consider paying the house price in one lump sum. )
(2) Special rooms do not participate in other offers.
Step 2 visit politely
(1) Send eggs (paper) to visiting customers.
From the opening day of business department A to the opening day, customers who visit the new business department will be given eggs (meal paper) free of charge after registration. (The number of gifts per person is to be determined)
B, the total cost of activities should be controlled within 20,000 yuan.
(2) Colorful summer mood, cool beer festival-French stout delivered throughout the city.
A from the opening day of the sales department to the opening day, all institutions, civil servants and government functionaries who visit on Saturday and Sunday can get two bottles of French stout free of charge after registration.
B the market price of French stout is about 4 yuan/can, tentatively set at 20xx, with a total amount of 20xx×4 = 8000 yuan. If there is any remaining dark beer after opening, you can continue to extend the activity time or negotiate with the merchants to return it.
3. Set up free (children's) entertainment facilities.
A For children, an inflatable castle of children's paradise can be built on the open space outside the sales department, with built-in ocean balls to attract family customers with children. The cost is around 400 yuan.
B, for young people, you can set up a double-scoring shooting machine outside the sales department to attract young people. The cost is about a shooting machine, about 500 yuan+eight basketballs, about 240 yuan =740 yuan.
4. Angry Birds Challenge Live Edition
A. After the market opens, a live-action Angry Birds challenge will be held in the new sales department. KT board will be used as the shooting target, double slingshots will be placed, and the champion of the two competitions will get a movie ticket.
B, the cost is extra.
The second activity plan to attract customers is to reward employees for their hard work, boost their morale, enhance the cohesion of the company, improve their sense of identity with the company, provide opportunities for colleagues to communicate with each other and deepen their understanding, cultivate the team spirit of unity and forge ahead, and enhance everyone's sense of ownership and collective honor.
I. Participants
There are about 40 employees of the head office, heads of branches, production backbones and cooperative manufacturers (two in Baisha and two in Gongyi).
Second, the activity time:
20xx65438+February 3110: 00-18: 00.
Three. Location:
Wanlai international hotel
Fourth, the theme of the dinner.
20xx New Year's Heart (New) Italian Staff Dinner of Sanli Building Materials Company. V. Planning and preparation
1. Location selection: (It has been decided) Contact the hotel (Yan Zhe, Li Chunmei) (the venue has been arranged in advance, and there are audio equipment, projectors and computers on the east side of the lobby on the first floor of Wanlai International Hotel, and the ppt for the meeting is for Li Chunmei).
2. Vehicle arrangement: All vehicles of the company (including after-sales Jetta and Ding Zonghai Ma),
3. Gifts and materials: wine (prepared by the company), melon seeds, sugar (prepared by the hotel), cigarettes and prizes (purchased from cartoon cup).
4. Sources of funds and budget
(1) The company's target deduction from April 20xx and June 20xx, 1 1 * * is 5 100 yuan.
(2) Dining for about 40 people requires 4 tables. Hotel recommended table reservation: 598 yuan, 698 yuan, 798 yuan, etc. Taking the table reservation type as a reference, I carefully read the menu, and found that all the dishes I ordered were above 600 yuan. The reservation for table 598 is more affordable and looks rich. The cost is about 2400 yuan.
(3)ktv room fee (including drinks with different minimum consumption)
(4) cartoon cup toothpaste mouse pad and other small interactive game gifts are within the budget of 200 yuan.
(5) According to the above description, the initial budget (excluding ktv room fees) is 2,600 yuan, and the comprehensive budget can be controlled within 3,000 yuan.
5. Take photos of Li Bing and Xiao Tian.
Verb (abbreviation for verb) the flow of the activity on the day.
1, acquisition time
Employees of the head office 20x65438+February 3 1 8:30, heads of branches and production backbones at 9:00, and customers of Baisha and Gongyi 12: 00 suggested going directly to Wanlai International Hotel.
2. Time to go to the hotel (hotel business hours 10:30): 9:20. Yan Zhe and his office staff go to the hotel to arrange the meeting place first, and the others will leave around 10: 00 and arrive before 10:30.
3. Arrangement of on-site activities
(1), the host announced the start of the activity (the starting time after taking a seat is about 10:50).
(2) Speech by the Chairman
(3) Speech by the Executive Deputy General Manager
(4), the company's 20xx annual business objectives and overall planning outlook ppt (Li Jie)
(5) Interactive procedures
(1), managers of all branches and departments introduce themselves to the theme mode, name and position 20xx- my dream.
(2) Lottery note game (full participation)
(3) Other impromptu programs
5. Dinner starts at 12:30.
6. 13:30 After the dinner, ktv will continue its activities (voluntarily), and others will go back to work or have a holiday directly.
Activity plan to attract customers 3 I. Planning background
Since the end of 20xx 1 and xxxx Industrial Co., Ltd. launched xx and xx series products, they have cooperated with regional distributors and customers.
2. This activity adopts the form of training+dinner, establishes the company image, publicizes the core competitiveness and product advantages of the group and the company, builds smooth communication channels for customer relations, and creates a relaxed and good communication atmosphere. I hope this activity can leave a deep impression on customers, strengthen the confidence of cooperation, and then have a good impression on the company's products, and spontaneously carry out word-of-mouth publicity of products.
3. Through training, customers can expand their thinking, gain benefits and lay a good foundation for the common development of * * * *.
Second, the form of activities
1. Purpose of the activity:
Customer training, one-year summary and review of xx and xx products, shaping brand image and consolidating customer feelings.
2. Activity theme:
Customer training and one-year product summary meeting
3. Activity time:
20xx March 13- 14
4. Location:
5. Participants: representing customers, distributors, relevant leaders of the group and the company, * * * about 80 people.
III. Contents of activities
1, Opening Ceremony and Guest Introduction (10 minutes)
2. Meeting schedule (5 minutes)
3. Training purpose and trainer introduction (5 minutes)
4. Training: (7 hours) 09:00-65438+ 02: 00 pm:14: 00-18: 00.
5. Photo: 13: 00- 13: 30
6. Dinner:18: 00-21:30 (10 minutes)
Program: songs, sketches, dv, fashion show (50 minutes) Dinner: ten tables.
Lucky draw: commemorative prize (one for each person)-fourth prize of electronic photo frame (8)-
Third prize (4)
Second prize (4)
First prize (2 sets)-First prize for each person-iPad (1set)-one laptop.
Fourth, preliminary preparation
1, internal organization:
Text category: leader's speech, first anniversary product review (finalized before March 4th) Item category: invitation letter, name tag, prizes and souvenirs (completed before March 4th) Personnel category: conference planning, host, organizer and coordinator, guest list and confirmation (confirmed before February 25th).
2. External contact:
Training companies and lecturers determine (before February 20th) the venue: time, place, audio and lighting equipment, venue layout, personnel preparation, program preparation (before March 4th) and photography production (before March 4th).
Verb (abbreviation for verb) activity agenda
1, March 14:
14: 00- 17: 00 venue layout, arrival banner, sign-in desk, etc.
Check that the power supply, stereo, microphone, drinking water and other staff are in place, and the room is equipped with18: 00-2100 for dinner and 2100 for rest in February and March.
08: 00-08: 30, sign in, issue badges, be guided to seats at 08: 30-08: 40, introduce guests at 08: 40-08: 50, schedule at 08: 50-09: 00, introduce training lecturers at 09: 00- 12: 00.
12: 00- 13: 00 lunch and lunch break 13: 30 photo 13: 30- 14: 00 sign-in 14: 00-65438.
The specific work arrangement of intransitive verbs:
1, General Coordination of the General Assembly-
2. Overall planning and presiding over meetings-
3. Login-
Scope of work: sign in, issue room cards, badges, etc. , and prepare the sign-in form (completed before March 4)
4. Meeting place-scope of work: banners (one in front of the hotel and one in the training room), background (restaurant), name tag, lottery design and production, invitation design and production, itinerary and envelope, seat map, handbag, etc. The hotel provides the following: signs; Menu; Hang balloons, banners, background cards, etc.
5. Vehicle arrangement, venue reception-
6. Program rehearsal and organization-
7. Buy drinks and groceries-
8. Place inflatable samples in the venue and prepare balloons for the lucky draw-
9. Text category: a retrospective summary of the first anniversary. Prospect-Ren Zong; Video production-; Voice-;
10, contact and follow-up of training instructors, course determination-
1 1. Communicate with the media-
12, taking photos at the venue-
Seven. Budget cost
1. Material cost: banners, backgrounds, badges, product materials and production, etc. , 15000 yuan;
2. Accommodation fee: 30,000 yuan;
3. Catering expenses: 30,000 yuan;
4. Lottery fee: 50,000 yuan;
5. Tutorial fee: 30,000 yuan;
6. Other temporary expenses: 25,000 yuan * * *, namely180,000 yuan.