Introduction: To open a sushi restaurant, you need to consider some basic factors, such as market prospects. In order to make your business more smooth, you need to make a good business plan.
Brief introduction of restaurant
(A) restaurant features
The revolving sushi restaurant is a high-end restaurant featuring Japanese revolving sushi. Restaurants should inherit the characteristics of traditional Japanese sushi, introduce western elements into the consumption characteristics of current catering fashion, and produce healthy and exquisite products; In the decoration and restaurant supplies, the pursuit of taste, fashion characteristics, and dishes set each other off; In terms of management, all important positions have been held by professional sushi production managers for more than ten years. First-class dishes, first-class environment and first-class service will definitely make guests linger among them.
We hope to meet the standards of green catering in raw material procurement and production technology. Green catering means that every link of the whole industrial chain, such as food planting, production and processing, logistics and distribution, table consumption and service environment, is in a natural, safe and pollution-free state. Source materials, natural pollution-free raw materials and green food raw materials are used in the procurement process. On the basis of ensuring the purity of raw materials, with the unique processing technology of sushi, that is, the perfect combination of delicious and healthy.
(II) Business scope
We are committed to operating special Japanese sushi revolving sushi, enriching consumers' dining choices and providing customers with a safe and healthy dining environment. Business contents include:
1, sushi
2. Appetizers
3. Sashimi
4. Burning things
5. Rice and noodles
6, platter, hand roll
(3) Target market positioning
Our target market is sushi, which covers specialty food, green food and Japanese food with the characteristics of color, smell and taste of Japanese food. It is hoped that customers can experience the purpose of foreign culture while satisfying their taste enjoyment.
Consumer customer base
White-collar workers, people who like fashionable food, pay more attention to their own health and have a certain spending power (monthly income of more than 3,000 yuan). Sushi, as a kind of green hygienic food, has its own product characteristics suitable for all ages. According to the level positioning of our restaurant, the consumption capacity of a single customer is 50? 100 yuan period.
Second, food analysis
(A) the characteristics of rotating sushi
Sushi is the most distinctive food in Japanese cuisine. What's its pronunciation in Japanese? Sushi? , from Japan, an adjective indicating sour taste, is commonly used in Japan now? Sushi? Chinese characters are used as onomatopoeic words.
In ancient times, it was found that cooked rice could be preserved for a long time if it was put in a clean fish room and buried in an altar, and the food would be slightly sour due to fermentation, which was the embryonic form of sushi. Nowadays, sushi rice is cooked, seasoned with appropriate amount of sushi vinegar, sugar and salt, and then combined with other ingredients to make sushi with different tastes.
Sushi is delicious because of its fresh raw materials, rich and exquisite appearance and wide taste. Sushi is an expensive high-end food, and the original intention of "rotating sushi" is to let ordinary people enjoy sushi. Rotating sushi is characterized by a fashionable rotating belt, and the sushi products displayed on it give consumers full visual enjoyment. At the same time, the sushi chef completes the production process in front of the guests in the restaurant, and the guests see every subtle movement of the chef pinching sushi with their own eyes, which is another enjoyment of eating sushi.
As one of the characteristics of Japanese catering, sushi, with its exquisite shape, full taste and unique processing technology, enables customers to appreciate the shape, color, fragrance and taste of dishes, as well as its rich food culture. It has irresistible food charm for consumers.
Simple is delicious, and natural is delicious. This is why Japanese sushi has gradually become popular all over the world and is loved by more and more people.
This restaurant will prepare hundreds of kinds of food for guests, which are divided into seven categories: sushi, appetizers, sashimi, fried noodles, rice and wine. All products are made by traditional Japanese technology, which completely retains the nutritional components of food and has the characteristics of delicious taste, lightness and non-greasy.
(B), the seven benefits of sushi
1. This colorful and exquisite food is low in calories and fat, and may be one of the healthiest and most nutritious foods today.
2, delicious, the fundamental reason is that you eat the freshest raw fish.
3. Diversified ways to enjoy. You can ask for a ready-made set meal, or you can ask the chef to customize sushi according to your idea.
It has various tastes. Because there are all kinds of marine fish, river fish, lake fish and shellfish here, the delicious food you can experience will be endless, and the only limit may be your imagination.
Sushi is not only food, but also a subtle art. The beauty of raw fish, the harmony of colors and the creative combination of platters make you have an appetite just at a glance.
6. The sushi restaurant itself is a good place to visit. Watching the chef make the style you want will make you feel perfect. When a sushi chef cuts, pinches and decorates sushi, he is not only a chef, but also an elegant performer to entertain customers.
7. You can make your own sushi. There are many kinds. Sushi can be cooked at home, and unique new varieties can be developed to experience the fun of creation.
(3), Kunming sushi market analysis:
Food is a culture, and China people also accept this atmosphere and this diet. China is a kingdom of catering, with a large population, so catering is indispensable. Specialties are naturally more popular and favored, and people like to try new things? Food? Things. Japanese cuisine has become more and more popular in China in recent years, and sushi and other foods have entered thousands of households with the operation of Japanese restaurants.
Kunming is so famous? Leisure and slow life? This trend has attracted a large number of tourists. Eat culture? Kunming people are not backward. In Kunming, not only the local people's habit of paying attention to diet is maintained, but also the catering industry is extremely developed. As a tourist city, people from all corners of the country have brought unique cooking and delicacies from all over the world, including Japanese sushi, one of the gourmet series. At present, the main sushi restaurants in Kunming are:
1. He Lv Sushi: Shuncheng Wangfujing Store, Beishi Carnival Store, Huidu International Store, New Southwest Store and Jinyuan Avenue Store.
The sustainable development of He Lv sushi in Kunming proves that sushi has a good local consumer market and is highly accepted by consumers.
2. Kitaro Sushi: Dianchi Road Store and Kunming Corridor Store.
3. Kazutaro Zhengyifang Store
4. Nanping Street Japanese sushi
5. Hongye Japanese Food Kunming Station Branch
Industry analysis and development prospect
(A) the development prospects of the catering industry
As a traditional service industry in China's tertiary industry, the catering industry has maintained a vigorous growth momentum, achieved rapid development and presented a new situation of prosperity from the development process of reform and opening up for more than 20 years. Since 1990, the annual growth rate of catering industry turnover in China has remained above double digits. At the same time, great changes have taken place in the quality and connotation of the development of catering industry in China. Industry management personnel
The field and market space have been continuously expanded, the management level and enterprise management level have been continuously improved, the business format has been increasingly enriched, the diversification characteristics of investment subjects and consumer demand have become more prominent, and the number of outlets and personnel has been continuously expanded; The catering market is more prosperous, and the trend of individualization and specialization of consumption is obvious. The pursuit of healthy nutrition, chain scale development has become the theme. The development of collectivization, branding, industrialization and internationalization has been accelerated, and the modernization process of catering has been continuously promoted. The catering market in China is basically stable, and the catering industry continues to grow and develop, with a double-digit high-speed growth in 18. In 2008, the retail sales of catering industry in China reached 65.438+05.404 billion yuan, accounting for 654.38+04.2% of the total retail sales of social consumer goods, and the per capita consumption was 65.438+065.438+058.5 yuan. Catering consumption continues to be an important force driving economic growth.
Catering industry is not only a traditional industry, but also a sunrise industry. It has a long history and will never end. There is an old saying in China? People eat for the sky? . It can be seen that the catering industry has sufficient capacity.
China's economic growth rate is gratifying, and people's disposable income is increasing year by year. According to some data, when a country's national income exceeds 2000 dollars, the traditional domestic service will be transferred to the outside world, and China is in such a stage, so there is great potential for developing the catering industry.
(B) catering brands and shopping malls * * * win development
Kunming branch of Golden Eagle Shopping Center is the largest and most comprehensive high-end department store in Kunming, which integrates dining, leisure and other rich life functions and is committed to leading the top fashion trend in Kunming.
With the development of economy, commercial activities are not only limited to simple shopping, but also integrate shopping, leisure, catering and entertainment, paying more attention to people's leisure experience. Data show that more than 65% of shopping centers in some big cities in China are for entertainment, catering and leisure, and only more than 30% are for shopping. Today, when people choose shopping malls and commercial streets, it is very important not only to consider shopping, but also to pay attention to their psychological and emotional needs, whether they are happy, whether they are their favorite style types and whether they have their favorite auxiliary facilities.
Catering and entertainment formats are an important source of popularity in shopping centers at present. Food is the most important thing for the people, and the cooperation between shopping malls and catering brands can be seen everywhere. Cooperation between shopping malls and restaurants has become a way for shopping malls to attract customers and realize cash? Experiential shopping? A shortcut.
From the perspective of department stores, Wang Jianlin, president of Wanda Group, believes that experiential consumption, that is, consumption based on sensory experience in commercial facilities, should be vigorously developed. ? In the future, experiential consumption will account for more than 50% of Wanda's commercial projects. The proportion of catering industry may exceed 30%, or even continue to increase. ?
Fourth, the restaurant development strategy
In a direct way, we are committed to combining rotating sushi with western-style characteristics, forming a unique competitive advantage of restaurants, enhancing the visibility and reputation of restaurants, and finally realizing the win-win development of shopping malls and restaurant brands.
Verb (abbreviation for verb) business strategy
1. Ensure the unity of business philosophy, internal management, store image, employee image, service level and training content with the company's market positioning and development strategy.
2. Develop and launch new dishes on a regular basis to improve the freshness of customers.
3. Carry out various promotional activities involving customers from time to time to enhance customer loyalty.
4, improve the operation process, strict rules and regulations and discipline style, improve the quality of restaurant service.
5. Provide all-round humanized services and value-added services, and provide perfect long-term services.
We are committed to providing the market with high-quality dishes, excellent service and reasonable prices. We can do this because we found the market gap, adopted new product research and development technology, ensured stable and reliable raw materials, adequate technical support, timely understood the market development trend and demand, and adopted effective marketing strategies and innovative team organization.
Sixth, the strength of the restaurant.
Strong executive management team
1. The executive chef once worked in a large chain restaurant and held a similar position. He is a senior caterer, with more than 10 years of experience in sushi production and first-class cooking.
2. The restaurant manager once worked in a famous restaurant in Shanghai, with rich experience in restaurant management and first-class service quality.
3. The administrative staff have worked in the preparation and management of large-scale catering and are familiar with the promotion of many office staff.
All the above personnel have * * * working experience and strong cooperation and cohesion.
(2) Sufficient funds
The total investment of the restaurant is not less than 2 million yuan.
(3) Business field
About 200-300 square meters (building area)
If there is a suitable location, consider expanding the area.
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