1. Practical basis of network marketing
By explaining the traditional marketing theory and the characteristics of the network, the Practical Basis of Network Marketing introduces the value system of network marketing, and briefly introduces the basic characteristics of the workflow, common tools and marketing methods of network marketing. This book has rigorous and professional knowledge of network marketing theory, adopts vivid and brisk explanation language, combines the characteristics of network marketing theory, leads students to master the theoretical knowledge of network marketing step by step, keeps it in mind, and flexibly applies it to the practical work of network marketing.
There are a large number of classroom exercises and professional cases in this book. Each exercise is an authoritative course exercise for online marketing majors, and each case is the actual operation steps of online marketing service companies. There are detailed steps to explain and lead students from "zero" online marketing foundation to understanding and mastering online marketing knowledge and skills.
2. Network marketing technology foundation
The main contents of "Fundamentals of Network Marketing Technology" include the basic knowledge of HTML webpage making, the application of webpage layout and webpage form, the comprehensive skills of HTML webpage making, and the website construction process (domain name space application, website local server construction and website uploading, website construction with various common CMS, blog programs and forum programs) * * * 5 chapters. From the simple to the deep, from the application of domain name and space to the concrete realization of the website, this paper explains how to use hypertext markup language HTML to design the structure of the webpage and understand the production norms of the website. Combining closely with the actual situation of web page production and website construction companies, this paper explains the design requirements of web page production and the operation process of website construction.
Let students understand and master the mainstream trend of web page making today and be familiar with the process of website construction. Through the study and practical operation of basic technology, we will lay a good foundation for studying marketing website planning and construction, website promotion and search engine optimization technology in the future.
3. Search engine marketing
Search Engine Marketing combines the cutting-edge technologies in the field of network marketing, which fully embodies the value of search engine marketing in the field of network marketing. Through the detailed introduction of nearly 200 knowledge points in search engine advertising and search engine optimization (SEO), plus half of practical operations, students can understand search engine marketing from the perspective of network marketing and have the ability to conduct search engine marketing on a website. Based on the principles of practicality, practicality and sufficient theory, according to the ranking principle of search engines and the experience of many search engine marketing experts, this book has compiled a professional course of search engine marketing suitable for learning.
In practice teaching, provide related domain names, spaces, website programs, etc. For students to practice and operate. More perfect teaching courseware, as well as experienced search engine optimization teachers to teach.
4. Network research and online advertising
Online research and online advertising mainly include two parts: online marketing market research and online advertising. Through online marketing market research, collect information and sort out data to lay a good foundation for online advertising. The part of online advertising mainly includes the planning and design of online advertising, the delivery and release of online advertising and the evaluation of online advertising effect.
The course of online advertising is closely combined with the actual application and demand of enterprises and is carried out around all links of online advertising. The core content of the course covers online research, online advertising budget determination, online advertising media selection, online advertising scheme planning, online advertising design, online advertising placement, online advertising effect evaluation and so on. With detailed case analysis and training exercises, all the important steps of online advertising are practiced in actual combat, so that students can grow rapidly in learning and training.
5. Integration and promotion of network marketing
The textbook "Integrated Promotion of Network Marketing" enables students to master all kinds of means of network marketing and guide them to complete the planning and implementation of a whole set of marketing schemes. The textbook mainly explains the overview of network integrated marketing, the rise of new media, blog marketing, news marketing, community marketing, the implementation of licensed email and virus marketing, public relations and brand promotion, and the strategy of network integrated marketing. This textbook is the integration of all online marketing methods, weaving scattered marketing tools and methods into a systematic marketing process. Through the study of integrated marketing, students' overall network operation ability will be significantly improved, and they can provide perfect and systematic integrated marketing solutions for enterprises.
This textbook is compiled by many well-known IT commentators, network marketers and corporate public relations people in the industry. Students can master the process of making communication plans and how to systematically spread corporate culture and products, and make public relations communication plans.