First, role integration training.
If the branch of a chain store is an independent fortress, then the manager is the supreme commander of the fortress. If he doesn't even know his role, he will be eliminated in the end. To put it bluntly, the store manager plays three roles: the person in charge of profits, the store manager, the executor and disseminator of corporate culture and system. That is, let them understand their responsibilities.
Second, enterprise management training.
The most direct manifestation of a qualified store manager is the increase in turnover, so it is necessary to train the store manager's business ability and how to make a profit. For example, by investigating the customer's purchase unit price, it can be used as a data reference for collecting and purchasing goods or changing prices in the future; Appropriate personnel allocation through passenger flow. At the same time, the store manager must master the turnover and understand that the turnover is external, and the gross profit and net profit are internal figures. Only by enriching the interior can we embark on a sound management track.
Third, commodity management training.
Fourth, sales skills training.
The manager should also be an activist, that is, the manager himself is also a salesman. The manager is the representative of the whole store. If the store manager's sales skills are not skilled enough or can't convince the public, then other shop assistants will have no confidence without sample orders, and the sales will be quite bad. It is very important to train the sales skills of store managers. Store managers with good sales skills can attract more external customers and become role models for employees to follow.
Five, administrative ability training.
The store manager stands out from the crowd in sales ability, and he is also the executor of the whole store. He must have certain administrative ability and excellent management ability, handle the relationship between employees fairly and justly, and correctly evaluate his own performance. Starting from the overall situation, it is a basic ability for a store manager to carry out scientific division of labor and strict supervision according to employees' personality characteristics, stimulate employees' enthusiasm for work and deal with emergencies flexibly and calmly.
Sixth, store operation training.
The store is a big stage, the manager is a director, and the director must make good use of all kinds of props, such as the display of goods should be novel and unique without losing its original appearance; Poster stickers can not only decorate the scene, but also interpret the theme; Music playback can not only render the atmosphere, but also not disturb the shopping environment; Promotion can not only attract customers to buy, but also grasp the scale. There is also the cleaning and maintenance of the hygiene in the store. The operation of the store is the embodiment of the manager's true ability. He must coordinate the work of each employee, without confusion, without confusion.
Seven, service concept training.
There are many storefronts of the same clan in the market, and there are many storefronts of different clans, which directly leads to a decline in turnover. For the store manager, in addition to excellent hardware, software is the first service, and the store manager must firmly adhere to the concept of service first, thus driving the service level of the whole store, and service is another facade. A person's service quality problem may affect the image of the whole store. What is important now is innovative service. When your service is not novel and popular, then your service is not a service.
Eight, employee education and training.
Because of his outstanding ability, he was promoted to store manager. Store managers should learn to educate employees in an appropriate way to improve their comprehensive quality, so as to improve the comprehensive operation level of the whole store. For the store manager, how to train employees is the main thing? What kind of method is used? The purpose of store manager's employee education and training is to give store managers a systematic method to train employees, so that they can better communicate and coordinate with employees in their future work and achieve the purpose of education and communication.
Nine, team spirit training.
Germany's 2006 World Cup is called "the star with the ball".
Because 1 1 people's football match depends on everyone's cooperation, and the operation and growth of a store also depends on the strength of the team. As a store manager, we should first set an example, set an example with personality charm and practical actions, create a healthy and competitive working atmosphere with the attitude of a master and rigorous work style, and encourage employees to work together for the store's tomorrow in Qi Xin.