When someone uses a search engine to find something (described in English), using some skills to make your website rank high in the search engine can generally be called search engine optimization. Relevant search knowledge includes search engine marketing, search engine positioning and search engine ranking. www.55885.com

To put it simply, SEO is a new way of network marketing, which makes websites get better rankings in search engines such as Baidu, Google and Yahoo, thus winning more potential customers. It is also a way of SEM (search engine marketing).

The working mode of search engine optimization

The main job of SEO is to optimize the website page by understanding how various search engines grab Internet pages, how to index them, and how search engines determine the search results ranking of certain keywords, so as to improve the ranking on search engines and ultimately enhance the comprehensive ability of the website.

Development of SEO abroad

In foreign countries, SEO started earlier, and people who specialize in SEO are called "search engine optimizer" by Google, or SEOs for short. Because Google is the largest search engine provider in the world, it has also become the main research object of SEO all over the world. For this reason, Google official website has a special page to introduce SEO, indicating Google's attitude towards SEO.

Classification of SEO operation

SEO is divided into off-site SEO and on-site SEO, which we will explain separately.

Off-site search engine optimization

Off-site SEO, also known as off-site search engine technology, is named after the influence of external sites on the ranking of websites in search engines. These external factors are beyond the control of the website. The most useful and powerful external site factor is reverse link, which is what we call external link. Undoubtedly, external links play an important role in the search engine results page.

So how to generate high-quality reverse links?

1. High quality content

The best way to generate high-quality external links is to write high-quality content. The content of your website makes readers want to read it. You can exchange links with other websites, register a program that automatically generates links, and buy links from other websites.

2. Send an email to a website related to your content.

I don't advocate group email to other websites for link exchange, but I suggest that if you write a high-quality article on a topic and think it will interest other websites, send them a short and polite email to let them know that your article is valuable. Don't be embarrassed even if they don't have a link. You will find that if they click, it will generate direct traffic for the link, so that your website will get better scores in search engines.

3. Classification catalogue

Another way to generate backlinks is to submit your website to the classified directory. Many webmasters are convinced of the effect of this method. When starting a new website, the first step they do is to select the appropriate keywords around the classified directory and submit them to the links of related pages. There are many categories, most of which are free. Here are some recommended categories:

DOMZ/ World/Chinese _ Simplified

SEO in the station

Enrich website keywords

Adding new keywords to your article will help the search engine "spider" to crawl the article index, thus improving the quality of the website. But don't pile up too many keywords, consider "what kind of keywords will people search for when they find this article in a search engine?"

These keywords need to be mentioned frequently in your articles. You can follow the following methods:

Keywords should appear in the page title tag;

There are keywords in the URL, that is, some keywords can be put in the directory name and file name;

Including keywords in the link text of the webpage export link;

Display keywords in bold (try to do it at least once);

Mention this keyword in the tag (there has been a debate about how to use the head tag, but it is agreed that the effect of h 1 tag is better than that of h2, h3 and h4, and of course some web pages without the head tag also have high PR values);

The ALT tag of the picture can put keywords;

The whole article should contain keywords, but it is best to put them in the first sentence of the first paragraph;

Put keywords in meta tags.

It is suggested that the keyword density be between 5% and 20%.

Theme website

If your website is all about the same topic, then it may get a better ranking. For example, a website with one theme will rank higher than a website with multiple themes. Build a website with more than 200 pages, all on the same theme, and the ranking of this website will continue to improve, because your website is considered to be authoritative on this theme.

website design

Search engines prefer friendly web page structures, error-free codes and websites with clear navigation. Make sure your page is valid and visible in mainstream browsers. Search engines don't like too many Flash, I-frames and java script scripts, so keeping the website clean and tidy will also help search engines "spiders" climb the index of your website faster and more accurately.

Internal links of the website

The working way of search engine is to grab the information of web pages through the "spider" program, track what you have written, find web pages through the link addresses of web pages, and extract hyperlink addresses. Many SEO experts suggest that websites provide site maps, and it is best to have one or two deep links between each page on the website. The first step of the website is to ensure that the navigation contains table of contents pages, and each subpage has links to the home page and other important pages.

Regularly updated

The more frequently websites are updated, the more frequently search engine spiders crawl. This means that new articles on the website can appear in the index within days or even hours, instead of waiting for weeks. This is the best way for the website to benefit.

outbound link

Exporting links will improve the ranking of websites in search engines. Linking to other related websites in the article is useful for readers, and there are some anecdotal evidence to support this theory. Too many exported links will affect your website, and moderation is the key.

Choose the domain name wisely

There is a lot of knowledge in choosing domain names, and the most important thing is to try to choose domain names including keywords. Secondly, see if this domain name has been registered before. If there is a high-quality site with reverse links before, then you will benefit; However, it is also possible that all websites that do backlinks are of poor quality, so you may be unfriendly by search engines for a period of time.

The theme of each article

The more compact the theme of the page, the better the search engine ranks it. Sometimes I find that you have written a long article, covering some different topics, and the relevance is not high, so your ranking in search engines is not good. If you care about the ranking of search engines, you'd better cut such articles into pieces and divide them into several articles with similar themes.

Write articles of appropriate length.

Articles that are too short can't get a higher ranking. Generally, each article has at least 300 words. On the other hand, don't make the article look too long, because it won't help you keep the density of keywords, and the article looks compact. Studies have shown that articles that are too long will drastically reduce the number of readers, and they will choose to close the article at first sight.

Avoid content duplication

Search engines have given serious warnings about the same content of multiple web pages in the user guide. Whether these pages are yours or others'. Because a series of junk websites are constantly copying web content (and stealing other people's website content). There is some debate about what kind of content to plagiarize, in fact, it depends on whether these contents are useful for your website choice.

Number of catalogs

When I have too many directories, I will be in trouble myself. I think the level of big websites is higher than that of small websites. Of course, some small websites also have a high level, which is not a standard. The more directories, the more comprehensive the search engine will search. If you have too many pages, you need to organize them so that search engines can crawl them.

Submit to search engine

If you have done all the things that SEO should do in the site, then this site has not appeared in the search engine. That's because search engines haven't started to include, and each search engine allows users to submit unlisted sites. This project usually takes 3-5 days.

SEO is to optimize the overall structure, website layout, keyword distribution and density of the website according to the technology and experience gained from long-term exploration and observation, so as to make the website friendly to search engines, thereby optimizing search engines and improving the ranking effect of the website. Because the ranking rules and algorithms of search engines are constantly changing, and these rules and algorithms are trade secrets, it is impossible to achieve a certain ranking effect. It is understood that there are many people who claim to rank your website in Baidu and Google under the banner of SEO, and this is a means of cheating, so that your website can really rise to a very high position in a short time. But search engines can realize that these means are punished. The website that is punished, the most serious thing is that your website completely disappears in major search engines, or even is no longer accepted. So, I hope you can distinguish carefully, and don't let your website never see the light of day for the sake of temporary interests.

Seo= containing more pages+friendly arrangement of page text+conversion rate.

SEO is divided into white hat SEO and black hat SEO. White hat SEO is a formal and reasonable operation, and black hat SEO is a means of cheating. Here are some common cheating methods. I hope you don't use them, or you will regret it.

Doorway Page ()

Usually, a large number of web pages containing keywords are automatically generated by software, and then automatically transferred from these web pages to the home page. The purpose is to hope that the front page for different keywords can get a good ranking in search engines. When users click on the search results, they will automatically go to the home page. Sometimes you put a link on the home page instead of opening it automatically. In most cases, these portal pages are generated by software. As you can imagine, the generated text is chaotic and illogical. If an article written by a person really contains keywords, it is not a doorway page.

Keyword Stacking (Keyword Filling)

A large number of keywords are piled up in web pages, hoping to improve the keyword density and the relevance of web pages to keywords. Keyword stacking can be in many places, such as in the text itself that users can see, or in the title tag, keyword tag and description tag. With the improvement of search engine algorithm, keyword density is no longer an important factor.

Hidden text (hidden text)

Hidden words are words that contain keywords in HTML files of web pages, but these words are invisible to users and can only be seen by search engines. There can be several forms, such as ultra-small font size text, text with the same color as the background, text placed in comment tags, text placed in table input tags, text placed on the invisible layer through style sheets, and so on. Its purpose is also to improve the relevance of web pages. Sometimes, some people will put hot keywords unrelated to the content of the website in these places, hoping that the webpage can get good rankings and traffic under these hot keywords.

Hidden link (hidden link)

Hidden links are similar to hidden text, except that keywords are put in the links, so users can't see the links.

Hide page

Some web pages use programs or scripts to detect whether they are visiting search engines or ordinary users. If it is a search engine, the webpage will return the optimized webpage version. If the visitor is an ordinary person, return another version. This kind of deception is usually imperceptible to users. Because once your browser looks at this web page, whether it is on the page or in the HTML source file, you get a different version from what the search engine sees. The way to detect it is to take a look at the snapshot of this webpage.

Link purchase (link purchase)

Although it is normal to buy advertisements on other websites, sometimes it will be regarded as cheating if you buy advertising links purely to improve the level of web pages or manipulate the ranking of search engines. There is a blurred line between how to distinguish normal advertising and cheating. But people who do this are very clear in their hearts. If your website is considered to be cheating on buying links, there is no way to argue with search engines. Because the decision of the search engine is the final decision. What is more serious, of course, is that if your website sells links, you will be in greater trouble.

SEO effect payment

Pay-as-you-go advertising in Rinrin: there is no charge for showing, no charge for clicking, and only charge for answering customers' phone calls, which effectively solves the relationship between SEO and effect. However, this method is difficult to operate in reality.

What does SEO need to master

After understanding what SEO is, it may stimulate your interest in SEO. You will ask what you need to master in order to learn SEO. In fact, SEO is not as magical as you think. To put it simply, you need to adjust the web page so that it has a good "communication" with the search engine, so that the search engine can correctly understand your web page. If the search engine can't find your website, let alone rank it. Because every search engine needs to find your website in a certain way, it requires that your webpage must follow certain rules, otherwise it will be like an old saying in China, "If you don't know you, you won't know you". The guide given by search engines to webmasters is a good guide to website construction.

Of course, this understanding is not enough. You should also master the following knowledge points.

1. Learn how search engines crawl web pages and index them.

You need to know some basic working principles of search engines, the differences between them, how search robots (SE robots or web crawlers) work, how search engines sort search results, and so on.

2. Meta tag optimization

It mainly includes title, website description and keywords. There are also some other hidden characters such as author, category, language, etc.

3. How to select keywords and put them in the web page?

Search must use keywords. Keyword analysis and selection is one of the most important jobs of SEO. First of all, we should determine the main keywords (usually up to five) for the website, and then optimize these keywords, including keyword density, relevance, salience and so on.

4. Understand the major search engines.

Although there are many search engines, only a few play a decisive role in website traffic. For example, English mainly includes Google, Inktomi, Altavista and so on. There are Baidu and Sohu in Chinese. Different search engines have different crawling, indexing and sorting rules. You also need to understand the relationship between search portal and search engine. For example, Yahoo and AOL use Google's search technology, while MSN uses Looksmart and open directory project technology.

5, the main Internet directory

Yahoo itself is not a search engine, but a large website directory, and neither is Open Directory. The main difference between Yahoo and search engines lies in the different ways of collecting website content. The directory is edited by hand, mainly including the homepage of the website; Search engines will automatically collect and capture a large number of content pages except the home page.

6, pay-per-click search engine

Search engines also need to survive. With the maturity of Internet commerce, paid search engines have become popular. The most typical ones are Overture and Baidu, and of course, Google Adwords. More and more people click on advertisements in search engines to locate commercial websites, and there is also a lot of knowledge about optimization and ranking. You should learn to get the most clicks with the least advertising investment.

7. Search engine login

After the website is finished, don't lie there waiting for the guests to fall from the sky. The easiest way for others to find you is to submit your website to a search engine. If your website is a commercial website, major search engines and directories will charge you (for example, Yahoo charges $299), but the good news is that (at least so far) Google, the largest search engine, is still free, and it dominates more than 60% of the search market.

8. Link exchange and link popularity.

The contents of web pages are linked to each other in the form of hypertext, and so is the website. Besides search engines, people browse the links between different websites every day. The more other websites link to your website, the more visitors you will have. More importantly, the more external links your website has, the more important the search engine will think it is, thus giving you a higher ranking.

SEO ten hearts

1, patience. Please go home if you are impatient. Many customers also want you to optimize it for him today, and the website will go up tomorrow. This is unrealistic, so you should make it clear to your customers.

2. determination. It takes a lot of energy to engage in SEO, and it requires strong determination and perseverance to succeed.

3. concentrate. Paying attention to the successful cases of SEO is the key.

4. care. Paying attention to the development trend of search engines and reading articles often help to understand the latest trends of SEO.

5. Be careful. Don't violate the explicit provisions of some search engines, or you will lose your wife and lose your soldiers.

6. greed. Soldiers who don't want to be generals are not good soldiers.

7. Cruelty. I can't bear to let children catch wolves, and I can only stand still without investing in domain names for experiments.

8. talk. Communicate with people often, and it's best to talk with a few SEOer whose level is not much lower than yours. This will increase your love and confidence in search engines.

9. conscience. Don't rely too much on search engines and other search engines.

10, comfortable. You can relax in time and ensure that you have enough energy to face problems.

Wrong questions you shouldn't ask when inviting SEO services:

1, "How much does it cost to make some keywords the homepage of Baidu or Google?" Or "How much money do you need to help me do it?"

The essence of this problem is to let SEO consultants or SEO companies provide keyword ranking guarantee. But this can't be guaranteed. It's useless to give any money. Because search engines are not SEO consultants or SEO companies, the final ranking decision lies in the search engine program.

2. "Can you provide an optimized scheme or try 1-2 months first, and then decide whether to pay the remuneration according to the effect?"

SEO is not just a few words or a plan, but a very systematic project. For any planning and scheme, a lot of work needs to be done in the early stage. Including: competitor analysis, website structure analysis, keyword positioning, link checking, spam removal and so on. It is unfair for SEO consultants or SEO companies to apply or provide optimization solutions first. This doesn't look like a business cooperation.

3. "Do you have any friends in Baidu or Google?"

Hehe, even if there is, it's useless. Search engines don't change their rankings because of someone.

4. "Can I spend more money to ensure that I am always on the first page?"

After all, SEO is not a search engine No matter how much money you spend, we can only try our best to do SEO well and never dare to say "yes" unless you bid on Baidu.

Development prospect of location search engine optimization

Long-term effect: it can be effective for a long time, one year, two years or even forever, with professional SEO maintenance.

The effect is good: the website traffic is improved; The number of registered users has increased; These can be accurately quantified, unlike advertisements, which are difficult to evaluate accurately.

Cost-effective ratio: much cheaper than bidding ranking and advertising. Now the cost of bidding ranking or online advertising is getting higher and higher, and SEO has an absolute advantage.

User experience: enhance website friendliness and brand reputation.

Content of search engine optimization service:

Participating in SEO training or purchasing SEO services is to make the company better and faster, so what services does SEO provide now?

1. Website submission service, submission of websites and site maps, submission of websites, national classified directories and yellow pages to search engines, etc.

2. Content editing, editing website content, editing articles with appropriate keyword density, and publishing original articles.

3. Make and submit the off-site content to edit the blog for the website, and submit the website content to the article directory to get as many import links as possible.

4.SEO consulting services provide SEO consulting services for companies that need SEO.

5. Optimization of the whole website, including website structure, page factors, external structure of the website and marketing planning.

Content of SEO training:

With the rapid development of SEO, SEO tribe thinks that SEO training is very important. Only the popularity of SEO can bring a bright future to the SEO market.

So who needs to attend SEO training?

1. Company managers and managers can better manage the company's work and make correct decisions.

2.CEO can hardly imagine the perfect combination of CEO and SEO.

3. Employees pay attention to the factors of SEO in their daily life.

4. College students majoring in e-commerce can combine e-commerce with SEO, and they can freestyle in their future work.

In fact, the most important part of SEO is the part of network marketing, and only generating benefits is the ultimate goal.

6. SEO of computer major college students can manage the company website, or write a website that is more suitable for search engines and more user-friendly.