1, high salary. Live broadcast operation is not a dead salary. If you find a company to tell you that the company we broadcast live every month is fixed, it is a waste of time and there is nothing wrong with staying in this company. I just searched the salary of the live broadcast operation of the recruitment website, which is basically around 15k, not counting the commission of the live broadcast room.

2. scarcity. It is no exaggeration to say that live broadcast operation is one of the most difficult jobs now. Because this position is too new and there are too few people who have done it, our company will either recruit pure white when it comes in and train him by hand after it comes in, or spend a lot of money to recruit that kind of experienced person. But sometimes, no matter how high your salary is, there are few experienced live broadcast operators to apply.

Work content of live broadcast operation

1, responsible for live broadcast operation, including but not limited to planning live broadcast rhythm, polishing live broadcast content, writing live broadcast script, following up live broadcast, summarizing live broadcast data and replaying regularly.

2. Assist the anchor to complete the live broadcast, cooperate with the anchor to interact with fans, and help the anchor to drive the atmosphere in the live broadcast room.

3. Plan live broadcast activities and play creatively to enhance the popularity of the live broadcast room.

4. Analyze the live broadcast effect data, adjust the content and product focus according to the data, and optimize the live broadcast effect.

5. Live analysis of competing products, and continue to pay attention to the live broadcast industry dynamics.

6. Handle live broadcast orders and continuously pay attention to the back-end conversion rate of orders.