There are many different understandings and expressions about the concept of corporate culture:
1. American scholars John Cote and james heskett believe that corporate culture refers to the corporate values and business behaviors shared by all departments in the enterprise, at least the top managers of the enterprise. Refers to the kind of * * * cultural phenomenon owned by various functional departments of a branch company or departments located in different geographical environments in an enterprise.
2. According to Tres Deere and allen Kennedy, corporate culture is values, heroes, customs and ceremonies, cultural networks and corporate environment.
3. William Ochi believes that corporate culture is "enterprising, defensive and flexible-that is, the values that determine activities, viewpoints and behavior patterns.
4. Corporate culture is a new modern enterprise management theory. If an enterprise really wants to enter the market and embark on a road of rapid development, good efficiency, continuous improvement of overall quality and coordinated economic development, it must popularize and deepen the construction of corporate culture.
5. Corporate culture can be divided into broad sense and narrow sense. Enterprise culture in a broad sense refers to the material culture and spiritual culture with its own characteristics created by enterprises; In a narrow sense, corporate culture is the sum of business purposes, values and moral codes of conduct formed by an enterprise with its own personality.
6. Corporate culture is an organic and important part of social and cultural system. It is the comprehensive reflection and expression of national culture and modern consciousness in the enterprise, the enterprise characteristics and group consciousness formed under the influence of national culture and modern consciousness, and the code of conduct produced by this consciousness.
7. Corporate culture is the overall cognition and attitude of the groups in the enterprise to the outside world. -Panoramic management
8. Corporate culture is a new management theory and thought based on modern scientific management, which is gradually produced on the basis of modern mass production and market economy development. It is also the sum of the highest goals, value standards, basic beliefs and codes of conduct cultivated and observed by all employees in the process of entrepreneurship and development.
9.( 1) Corporate culture is a norm gradually formed among working groups. corporate culture
(2) Corporate culture is the main values that an enterprise believes in, and it is the condensation of far-reaching values, myths and heroic symbols.
(3) The purpose of corporate culture is to guide enterprises to formulate policies for employees and customers.
(4) Corporate culture is the "principle" of enterprise survival and competition, and it is the "inherent law" that new employees must master if they want to be hired by enterprises.
(5) Corporate culture is the feeling or atmosphere conveyed by the layout of objects in the enterprise, and it is also the way for members of the enterprise to communicate with customers or other external members.
(6) Corporate culture is a corporate culture composed of traditional atmosphere, which means the company's values, such as enterprising, defensive or flexible-these values constitute the norms of the company's employees' vitality, views and behaviors. Managers practice and instill these norms into employees and pass them on from generation to generation.
(7) Corporate culture is a certain cultural concept and historical tradition formed in an enterprise, with the same values, ethics and life information, which unifies various internal forces under the same guiding ideology and business philosophy and converges in the same direction.
(8) Corporate culture is a mixture of economic significance and cultural significance, that is, the values and codes of conduct formed in the corporate world have a cultural impact on people and society. Not knowledge cultivation, but people's attitude towards knowledge; Not profit, but profit psychology; It is not interpersonal relationship, but the philosophy of dealing with people in interpersonal relationship. Corporate culture is something that permeates all the activities of the enterprise and is the virtue of the enterprise.
(9) Corporate culture refers to the basic information, basic values and basic views on the internal and external environment of the enterprise. It is a code of conduct and value system that all members of the enterprise abide by and believe in together, and it is a philosophical idea that guides people's work.
(10) Corporate culture is the spiritual wealth and material form with enterprise characteristics created by enterprises in their production, operation and management activities under certain social and historical conditions. It includes cultural ideas, values, enterprise spirit, moral norms, codes of conduct, historical traditions, enterprise system, cultural environment, enterprise products and so on. Among them, values are the core of corporate culture.
Understanding of corporate culture? Corporate culture, or organizational culture, is a unique cultural image of an organization, which consists of its values, beliefs, rituals, symbols and ways of doing things.
Content of corporate culture
According to the definition of corporate culture, its content is very extensive, but the most important thing should include the following points: business philosophy, also known as business philosophy, is a unique methodological principle for an enterprise to engage in production and management activities. It is the basis of guiding enterprise behavior. In the fierce market competition environment, enterprises are faced with various contradictions and choices, which requires enterprises to have a set of scientific methodology to guide and a set of logical thinking procedures to determine their own behavior. This is the business philosophy. For example, Matsushita of Japan "emphasizes economic benefits, attaches importance to the will to survive, and strives for survival and development in all things", which is its strategic decision-making philosophy. Beijing Landao Commercial Building was established in 1994. Guided by the business philosophy of "honesty first, friendship supreme" and "showing righteousness with affection, taking advantage of righteousness, and combining righteousness and interests", the turnover doubled within three years of its establishment and jumped to the fourth place in the capital business circle. Values The so-called values are the basic viewpoints that people evaluate the existence, behavior and behavior results of people (individuals and organizations) based on some utilitarian or moral pursuit. It can be said that life is to pursue value, and value determines the pursuit of life. Values are not the embodiment of people at a certain moment, but a system of values formed in long-term practical activities. Enterprise's values refer to employees' evaluation of the meaning of enterprise existence, business purpose and business purpose, and their pursuit of a holistic and alienated group consciousness, which is the common value criterion of all employees of the enterprise. Only on the basis of the same value criterion can the correct value goal of the enterprise be produced. With the correct value goal, there will be the behavior of striving for the value goal, and the enterprise will have hope. Therefore, the enterprise values determine the behavior orientation of employees, which is related to the life and death of enterprises. The values that only pay attention to the economic benefits of enterprises will deviate from the socialist direction, which will not only harm the interests of the country and the people, but also affect the corporate image; If we only pay attention to the values of immediate interests, we will be eager for quick success and instant benefit, engage in short-term behavior, and make enterprises lose their stamina and lead to extinction. Enterprise spirit Enterprise spirit refers to the spirit carefully cultivated by enterprise members according to their own specific nature, tasks, purposes, requirements of the times and development direction. Enterprise spirit should be embodied through the conscious practice of all employees in the enterprise. Therefore, it is the externalization of the concept consciousness and enterprising psychology of enterprise employees. Enterprise spirit is the core of enterprise culture and plays a leading role in the whole enterprise culture. Enterprise spirit is based on values and driven by value goals, which plays a decisive role in business philosophy, management system, moral fashion, group consciousness and corporate image. It can be said that enterprise spirit is the soul of an enterprise. Enterprise spirit is usually expressed in some philosophical and concise language, which is convenient for employees to remember and often used to motivate themselves; It is also convenient for external publicity and easy to form an impression in people's minds, thus forming a distinctive corporate image in society. For example, the spirit of "a fire" in Wangfujing Department Store is to illuminate and warm every heart with the light and heat of the people in the building, and its essence is dedication to service; The spirit of "seeking truth from facts, pioneering and enterprising" in Xidan Shopping Mall embodies the value concept of seeking truth from facts as the core and the business style of being sincere and trustworthy and pioneering and enterprising. Enterprise ethics Enterprise ethics refers to the sum of the behavioral norms that adjust the relationship between the enterprise and other enterprises, enterprises and customers, and employees within the enterprise. From the perspective of ethical relations, enterprises are evaluated and standardized with moral categories such as good and evil, public and private, honor and disgrace, honesty and hypocrisy as standards. Different from legal norms and institutional norms, business ethics is not so mandatory and binding, but it has a positive demonstration effect and strong appeal. When it is recognized and accepted by people, it has the power of self-restraint. Therefore, it has wider adaptability and is an important means to restrain the behavior of enterprises and employees. The reason why China's time-honored Tongrentang Pharmacy can last for more than 300 years is that it integrates the excellent traditional virtues of the Chinese nation into the production and operation process of enterprises, forming a professional ethics with industry characteristics, that is, "helping the world and strengthening the body, striving for perfection, not deceiving children, and treating them equally." Group consciousness group is an organization, and group consciousness refers to the collective concept of its members. Group consciousness is an important psychological factor in the formation of internal cohesion in enterprises. The formation of enterprise group consciousness makes every employee of the enterprise regard their work and behavior as an integral part of realizing enterprise goals, makes them feel proud of being a member of the enterprise, and has a sense of honor for the achievements of the enterprise, so as to regard the enterprise as the same body and ownership of their own interests. Therefore, they will strive to achieve the goals of the enterprise and consciously overcome behaviors that are inconsistent with the goals of the enterprise.
Understanding of Wanda Corporate Culture —— Wanda Corporate Culture System
I. Ideological system
1, the core idea
The core concept of Wanda corporate culture is "international Wanda, a century-old enterprise". "International Wanda" means that the scale, management and culture of an enterprise have reached the international level and become a world-class enterprise; "Centennial enterprise" refers to the enterprise's pursuit of lasting foundation and long-term interests.
2. Corporate mission
* * * Create wealth and build a public welfare society.
3. Core values
The value of people is higher than the value of things, the value of enterprises is higher than the personal value of employees, and the social value is higher than the value of enterprises.
Second, the system.
In order to ensure the inheritance, dissemination, implementation and implementation of corporate culture, Wanda Group has set up a corporate culture center, and grass-roots companies are equipped with special corporate culture specialist to form a complete corporate culture system, ensuring that there are plans at the beginning of the year and summaries at the end of the year; There is a budget for funds and an assessment for training.
Third, the main features
1, dare to innovate
Dare to innovate is the primary feature of Wanda culture, that is, dare to take risks, dare to try, dare to think and dare to do.
Wanda is the earliest enterprise in China to carry out the transformation of the old city; Wanda is also the first real estate enterprise with cross-regional development in China. Wanda is the first real estate enterprise in China to transform into commercial real estate. Wanda is the first enterprise in China to invest in cultural industry on a large scale, and Wanda Cultural Industry Group has become the largest enterprise in China since its establishment.
2. Insist on honesty
Sticking to honesty is the core feature of Wanda culture.
1990, Dalian Zheng Min Street Community developed by Wanda Group became the first residential community with excellent engineering quality in Northeast China. 1996, Wanda took the lead in launching "three commitments" to protect consumers' interests among real estate enterprises in China; In 2002, Wanda developed wanda plaza in Taiyuan Street, Shenyang. Due to the poor operating efficiency of some shops sold, in order to protect the interests of consumers, Wanda decided to buy back all the shops sold in wanda plaza, Taiyuan Street, Shenyang, and compensate the corresponding interest in addition to returning the payment. Wanda Shenyang's store withdrawal caused great repercussions throughout the country and became a landmark event in the construction of national integrity culture.
Step 3 take the lead in protecting the environment
Wanda Group is one of the earliest enterprises in China to promote energy-saving buildings.
All five-star hotels in wanda plaza and Wanda Group have reached the national star-rated energy-saving standards. Since the Ministry of Housing and Urban-Rural Development issued the green building design logo and implementation logo in 2009, most of the commercial projects that have obtained these two certifications are wanda plaza and five-star hotels, far ahead of other enterprises.
4. Care for employees
Wanda regards employees as the core capital of the enterprise, and the development results first benefit employees, so that employees can increase their skills, raise their wages and increase their happiness index in Wanda. Wanda invests hundreds of millions of yuan in employee training every year and 700 million yuan in Langfang to establish a first-class Wanda College in China. Wanda requires all grass-roots companies to run their own staff canteens and provide employees with three meals a day for free. Wanda implements the leave system for outstanding employees, and the outstanding employees of the group selected every year are reimbursed for round-trip air tickets and stay in Wanda Hotel for free.
Step 5 pay attention to charity
Since its establishment, Wanda has donated more than 3.7 billion yuan in cash to charity, making it one of the largest charitable enterprises in China. It is also the only enterprise that has won the "China Charity Award" seven times.
Wanda Group also advocates the concept of public welfare for all, and all employees of the group become volunteers, and each person volunteers at least once a year.
Step 6 do your best
Wanda has a far-sighted vision and extremely high standards for works, and pursues "making all works into fine works". As long as Wanda enters this industry, it is at least the first in China and the first in the world. Wanda is the world's largest cinema operator, the world's second largest real estate enterprise and the world's largest five-star hotel owner.
7. Strong execution
Strong execution is a prominent feature of Wanda's corporate culture. One is to do what you say. The second is to get it. Wanda should do the project first, then do it, first do the planning and design, then calculate the cost, and then decide whether to invest. The project development process is controlled by the planning module to ensure that the cost and cash flow of the whole project are within the planned control range. Third, rewards and punishments are clear. Wanda has a clear reward and punishment system. If the prize is awarded, the punishment will be punished.
8. Carry forward the tradition
In 2005, the group recommended studying The Analects, and the whole group studied, discussed and spoke for one year. Wanda has repeatedly hired famous etiquette experts to talk about civilized manners in enterprises and improve the overall quality of employees. Chairman Wang Jianlin of Wanda Group began to collect China's paintings and calligraphy very early, and held exhibitions every year to support the development of outstanding painters and calligraphers.
Fourth, the rich carrier of Wanda culture.
Wanda culture mainly has ten carriers, which are called "Ten Ones" project.
1, an all-media publicity platform. Including official website, monthly magazine, mobile newspaper, elevator video, mobile phone client, etc. A comprehensive, timely and effective corporate culture communication system has been formed.
2. A set of internal publications every year. Including Wanda Group's annual album, corporate social responsibility report, Wanda story, speech collection, etc.
3. A book recommended by the Chairman every year. Always recommend reading of the analects of confucius, there must be a way to implement, pursue Excellence, responsibility is better than ability, and do the work to the extreme, the simplest problem-solving manual in history.
4. An annual speech contest. Hold a speech contest around the bibliography recommended by the chairman, select from more than 600 grass-roots companies and business systems every year, and finally participate in the finals of the headquarters.
5. The annual talent competition for employees. Including calligraphy, painting, seal cutting, singing, musical instruments, dance and other rich categories, which greatly enriched the amateur cultural life of employees.
6. Volunteer at least once a year. All companies in the group set up volunteer stations, all employees become volunteers, and each employee volunteers once a year.
7. A series of employee sports meetings every year. Including football, basketball, badminton, table tennis, tug of war, fun games and other rich sports activities.
8. An annual spiritual journey. Visit the poor and ask questions, help the poor and help the poor, and let the soul be baptized.
9. Have a happy holiday once a year. Reimbursement of round-trip air tickets for two people to outstanding employees and their families, and free vacation at any Wanda Hotel nationwide.
10, the annual meeting of the group is held once a year. The first brand of Wanda corporate culture, the "Spring Festival Evening" of Wanda people, selects 400 actors from all employees of the group to perform at the annual meeting every year.
What is your understanding of corporate culture? It's just propaganda that enterprises do for their own brands or to make a name for themselves. . When you meet a well-behaved person or enterprise, you will throw out your corporate culture and deal with each other. . In fact, many corporate cultures are just empty slogans. . (The corporate culture of state-owned enterprises can generally be implemented. )。 . Even some people may not understand the meaning of the word "corporate culture". .
Understand Hisense's corporate culture and corporate mission: devote to the research and application of electronic information technology, meet customer needs with excellent products and services, and improve the quality of human social life.
Corporate vision: Building a century-old Hisense and an internationally renowned brand.
Corporate character: honesty and integrity.
Enterprise spirit: respect, dedication, innovation and efficiency.
Enterprise style: strict requirements, resolute.
Quality concept: quality can not make the enterprise brilliant, but it can make the enterprise bankrupt.
How to write an understanding of corporate culture? This is a corporate culture case that I extracted for you from a relatively simple corporate culture series.
And analysis. That should be enough for you If it is not enough, please leave a message and I will send you the book.
American corporate culture
(1). Characteristics of American corporate culture
American corporate culture appeared in the 1970s and matured in the mid-1980s. The original practitioners of corporate culture theory are Japanese entrepreneurs, but Americans have summarized, established and perfected corporate culture theory. 100 years, the United States has been the leader of enterprise management in the western world. Taylor's scientific management, behavioral science and management science have brought great wealth to the United States. However, due to the setbacks in the 1970s and the advanced management mode used by Japan, Japan surpassed the United States in many economic fields. With American scholars' research on the mystery of Japan's success and management research on Japan, the past management behavior of Americans has been changed to a great extent and has become a far-reaching management revolution.
Since 1950s, the development trend of American business management has been rigor, quantification and hard science. In management technology, it tends to be strategic planning, organizational structure, system and other management hardware, and pays attention to social contract, legalization and rationalization in management. In this way, the management software, skills, style, personnel, morale and cultural background of enterprises have not been fully valued and developed. In actual enterprise management, planning and technology are considered supreme, and enterprise personnel are necessary but not the most important.
In 1980s, when Japan took the lead in automobile, camera, optical instrument, household appliances, information, steel, shipbuilding, communication and many other economic fields, American business management scholars went to Japan to study the mystery of its success. The final conclusion is that enterprise management is not only a science, but also a culture. As a result, a management revolution characterized by "soft" management was launched in the United States.
The corporate culture revolution of American business management has begun. With the publication of the monograph on corporate culture theory, management theory has gradually established the corporate culture system in the United States, and has been rapidly applied to American business practice. Judging from the management of some famous American companies, corporate culture has a far-reaching impact on the survival and development of enterprises themselves. Their corporate culture is similar to many others, such as: emphasizing people-oriented and paying attention to training employees; Respect customers; Emphasize product quality and excellent service; Encourage invention and creation, and constantly put new products on the market; Leaders practice themselves, lead the employees of the company, and adhere to the company's values and philosophical concepts; Everyone has a clear corporate goal and code of conduct, and all employees work together for it. Specifically, it is mainly manifested in the following aspects:
1, emphasizing individualism and focusing on performance and personal ability.
The "westward movement" in American history made Americans inherit the national characteristics of being active and adventurous. At that time, fertile land and adventurous immigrants in the western United States moved westward to seek the way to get rich. Many years later, a large number of immigrants entered the United States, but this traditional feature has been inherited. Americans obviously have the characteristics of believing in individualism, fluidity and variability. Therefore, in the eyes of Americans, people who can start from scratch are social heroes. American social culture and social mentality require individuals to fully express themselves in social life. American corporate culture scholars Terence Deere and Allen Kennedy pointed out that if values are the soul of culture, then heroes are the embodiment of these values and the concentrated expression of organizational strength. Among the famous American enterprises, a number of "hero" entrepreneurs have been molded and emerged. Their common feature is that through personal struggle, they have achieved the greatest success in their careers and are recognized as heroes and model figures by enterprises.
American-style individualism leads to the emphasis on pragmatism and pragmatism in American culture and the exertion of individual ability. In American philosophy, pragmatism once occupied an absolute advantage. Whether any invention or discovery can be accepted by Americans depends on whether it can be applied in reality and whether it can produce effects in social life. This pragmatic feature is also reflected in the enterprise management mode and enterprise culture mode. Employers in American enterprises do not take employees' academic qualifications, education level, status and position as the weight to measure talents, but only pay attention to employees' performance and personal contribution and performance to the enterprise.
2. Pay attention to individual responsibilities and rights.
American enterprises often encourage employees' individualism, so that their cooperation with enterprises can reach a better level, thus obtaining higher economic benefits.
In the development of American society, as mentioned above, the "Westward Movement" made Americans have strong individualism, confidence and belief, adventurous spirit and equality concept, and advocated a self-controlled lifestyle. The individualistic concept of equality requires that all elements in the same group have the same status. Individuals can't infringe everyone's rights, and everyone can't deprive individuals of their rights. At the same time, as an individualistic self-protection, individuals, as citizens of the country, have a strong concept of the legal system, requiring groups not to obliterate individuals, but to control individuals only on some rights that individuals are willing to hand over. The boundary between rights and obligations in society is very clear, objective and not emotional.
The United States attaches great importance to individual rights, and respecting the rights of others is the premise.
Because American society measures the actual value of individuals by money, and it also promotes the implementation of American society and enterprises by money, the relationship between enterprises and employees is purely money employment, which affects the enthusiasm of employees to some extent.
It has typical western values.
Values are the basic ideas and beliefs of enterprises, which set the standard and direction of success for employees. On the premise of individualism, many famous enterprises pay attention to the distinction between public and private, fair and reasonable, free and democratic, equal competition, consciously abide by the law, respect human rights, highlight their individuality, be enterprising, pay attention to practical results, be uneasy with the status quo, be brave in innovation and take risks.
4. Implement institutionalized management.
System is the essence of American enterprises. No matter what you do, you must first establish a good system and standardized operating procedures. Once there is a problem, first consider whether there are drawbacks in the system, and then consider human factors. Generally speaking, it is mainly manifested in the following aspects: for example, it advocates that enterprises become bigger and emphasizes economies of scale; Minimize costs; Detailed analysis of all businesses; Fire those who disturb the order, everything is under control, thinking that as long as wages are raised and bonuses are paid, productivity will be improved, outstanding people will be generously rewarded, quality control will be supervised, financial statements will be carefully prepared, and so on.
5 emphasize the concept of paying attention to customers and doing everything for customers.
Paying attention to the concept of customers, in a sense, is to establish a good image of enterprises in the public mind. Specific practices: respect customers and strive to establish long-term contact with customers; Enterprises are responsible for customers, establish the spirit of excellent quality and so on.
(B) the corporate culture of IBM (International Business Machines Corporation)
IBM, with 200,000 employees, is one of the largest companies in the world, with branches in more than 0/00 cities around the world, and is known as the Sun Company that never falls. Its business covers a wide range, and its manufacturing technology ranks among the top in the world.
IBM's achievements are closely related to corporate culture. The company emphasizes that employees should have the same beliefs and values, and pay attention to friendliness and democracy among employees. IBM's corporate culture is regarded as a model of American corporate culture.
1, the basic belief of the company
(1) Respect individuals and respect the dignity and rights of everyone in the enterprise.
(2) Serve customers and give them the best service in the world.
(3) Excellent work, and excellent completion of various tasks.
2. Basic principles of the company
(1) Give wise, reliable and talented guidance to enterprise management.
(2) Provide customers with efficient and effective services as far as possible.
(3) Develop technology, improve products and develop new products.
(4) by expanding the scope of job responsibilities, improve the working ability of employees, give them opportunities, and make them feel satisfied at work.
(5) The spirit of providing equal service for all employees.
(6) Confirm the obligations to shareholders and provide them with appropriate investment income.
(7) To promote the welfare of the region where the institution is located.
(8) Be an American company to citizens and an American company to countries with business relations in the world.
3, the company's actual practice
(1) Signing a contract with users includes not only the sales of machines, but also all services.
(2) The excellent assistant in charge of the company has a term of three years and is only responsible for one job, that is, solving any customer complaints or difficult problems within 24 hours.
(3) collective service. If a company's machine has problems, IBM is likely to send experts from different regions to solve the problems together.
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Understanding of catering enterprise culture Enterprise purpose: inherit the essence of Sichuan and Hunan culture, carry forward the concept of integration and innovation, and lead the new trend of modern Sichuan cuisine.
Enterprise spirit: honesty and pragmatism, integration and innovation, and harmonious life.
We put honesty and pragmatism in the first place of enterprise spirit, which reflects our honest and trustworthy and down-to-earth working attitude. Honesty and trustworthiness are becoming more and more precious in today's business society. Although the fundamental purpose of any enterprise is to make profits for the enterprise, we oppose all dishonest behaviors that do whatever it takes to achieve this goal and ignore the rights and interests of consumers.
We treat consumers honestly and sincerely as friends, because losing the trust of consumers is a complete failure.
Our company's understanding of corporate culture is based on management: system, process and implementation; Efficiency, communication, respect, honesty and transcendence are both business values and requirements for employees. You can write related feelings from these keywords.