Part I: Implementation Plan of Enrollment Publicity and Student Membership 20 1 1 Implementation Plan of Enrollment Publicity and Student Membership Enrollment is related to the sustainable development of the school and occupies a very important position in the whole work of the school. In recent years, the total number of college entrance examinations has decreased, and the enrollment competition among the three colleges has become more intense, which also highlights the importance and necessity of enrollment publicity. Facing the grim situation, the guiding ideology of the 201kloc-0/enrollment work of the Institute of Environmental Design is to take Scientific Outlook on Development as the guide, seize the opportunity and comprehensively promote the enrollment propaganda work. The basic principle is to implement "one center, two reliance". "One center" is to do a good job in enrollment propaganda as the center; "two dependencies", one is to rely on the sense of ownership and responsibility of faculty and staff, and give full play to their enthusiasm and creativity; Second, relying on formulating an effective and operable enrollment system, grasping the key points and opportunities of publicity, and forming an active, reasonable, targeted and effective enrollment publicity mechanism. In order to actively do a good job in 20 1 1 enrollment propaganda and student mobilization, this plan is specially formulated.

20 1 1 enrollment plan and student market analysis of environmental design college

The enrollment plan of 20 1 1 of the School of Environmental Design is: 7 classes of environmental art, 3 classes of landscape architecture and 3 classes of landscape architecture, with a total of 16 classes. The enrollment of 20 1 1 is the same as 20 10. According to the analysis of students in our college, students' places of origin radiate to most provinces and cities in China, including Hebei, Shanxi, Inner Mongolia, Jiangsu, Zhejiang, Anhui, Fujian, Jiangxi, Shandong, Henan, Hubei, Hunan, Guangdong, Guangxi, Chongqing, Sichuan, Guizhou, Yunnan, Shaanxi, Gansu and Xinjiang. Judging from the enrollment situation in the past three years, most undergraduate students of environmental art are from Hubei, Wuhan, with 66 students in 2008 107, 2009 157 and 10. The College of Environmental Art enrolled 69 students in Hubei in 2008, 0/26 students in 2009 and 0/57 students in 2000. Thus, Hubei province is the top priority of our college's enrollment propaganda work. In addition to Hubei, there are Jiangxi, Henan, Hunan, Inner Mongolia, Hebei and other places.

I. Publicity and institutional policy formulation within the College

(a) the establishment of the leading group of college enrollment propaganda work, held a conference on enrollment propaganda work.

In order to strengthen the leadership of the enrollment propaganda work of the School of Environmental Design, our college has set up a leading group for enrollment propaganda work, which is responsible for studying, coordinating and handling major issues in the enrollment process. Immediately convene a conference on enrollment work of the whole hospital, so that the faculty and staff of the whole hospital can understand the enrollment situation this year, attach great importance to it, fully participate in it, cooperate with each other, and work together with Qi Xin to support the enrollment work, and at the same time clarify the responsibility system and incentive policies for the enrollment propaganda work of the college.

(2) Design and printing of publicity materials for enrollment.

(three) the establishment of school district enrollment publicity responsibility system.

The cities under the jurisdiction of our province are divided into six key enrollment publicity areas, and the college selection and transfer personnel cooperate with the school enrollment department. After special enrollment situation analysis and policy training, it was divided into six enrollment publicity working groups to carry out publicity in each district. When grouping, we should flexibly consider the native place, social relations and other factors that are conducive to work. Each group implements the responsibility system of enrollment publicity, and assigns the enrollment plan to each group according to the average proportion of registered students in our hospital in the past three years. After the end of enrollment, each group will be assessed according to the actual number of applicants in each region, and certain spiritual and material rewards will be given to the group schools that have exceeded the enrollment task.

(four) the establishment of individual enrollment responsibility system for faculty and staff.

In order to complete the enrollment plan, all the faculty and staff in the school should undertake the responsibility of enrollment. Each faculty member is allocated 1 quota enrollment every year. The school will reward the recommended faculty and staff according to the standard of each registration 1 student 800 yuan. At the end of the year, the school will summarize and announce the completion of the enrollment task and cash in the rewards.

(5) Establish an incentive policy for student enrollment.

Take the department as the unit, mobilize the students in the whole hospital to organize students through various social relations. The admitted students must report to our school as their first choice, subject to the actual registration fee, and the school will reward the relevant students according to the standard of 800 yuan per 1 registered student.

(6) Establish a new admission incentive policy.

In order to attract more high-scoring candidates to apply for various majors in our college, the top ten students in environmental art, landscape architecture and landscape architecture were selected for awards among freshmen who volunteered to apply for our college in the first year and actually paid for registration. After the freshmen's entrance work is completed, the top five students who meet the requirements of the art category will be awarded a one-time reward of 5,000 yuan each; Students who rank six to ten respectively will be awarded 3000 yuan at one time.

(seven) to strengthen the construction of enrollment propaganda team.

Team building is the basis of doing a good job in enrollment propaganda. Select a group of people with good quality, strong ability, sense of responsibility and enterprising spirit to form a relatively stable enrollment propaganda team, and give appropriate transportation, communication and living subsidies.

When subsidies, easy to play and mobilize the enthusiasm and creativity of enrollment personnel, and gradually form a relatively stable long-term working mechanism.

Two. Steps and means of external publicity

(1) The enrollment publicity work in our hospital is implemented in two stages.

The first stage is from May to early June, focusing on schools rather than workshops and training courses. According to the analysis of art candidates in the past, the publicity of studios and training courses should be regarded as the initial stage of enrollment publicity, that is, before the joint entrance examination. At present, candidates have basically returned to school after completing professional examinations, attending cultural class review and preparing for the college entrance examination. The characteristic of this stage is that candidates mainly concentrate on their studies, and often after the college entrance examination, they will have time to devote their energy and attention to colleges and universities and think about their college entrance examination volunteers. The survey shows that the main ways for candidates to learn about colleges and universities are campus network, voluntary guidance books, publicity materials such as college enrollment regulations, introductions from teachers, parents, relatives and friends, enrollment consultation meetings, and calls from the masses. According to the information sources of candidates, we will vigorously build a publicity platform for enrollment, expand publicity coverage, and form a comprehensive effect of complementary advantages, so that more candidates can understand the school and the scope of candidates who fill in their volunteers is wider. At this stage, the person who has the greatest influence on students' volunteering is the school teacher. Therefore, our college should take the schools with concentrated students as the focus of our enrollment propaganda, carry out peer-to-peer propaganda, focus on using familiar social relations to contact relevant high schools, and mobilize a group of high school teachers, class teachers or related personnel to support our enrollment. The second stage is from the beginning of June to the end of August. It is necessary to carry out all-round publicity, make full use of newspapers, internet, enrollment consultation meetings, campus open days and other platforms to expand the influence of the school and attract candidates' attention to our college.

(B) methods of enrollment publicity

1, pay attention to all aspects of publicity. It is necessary to publicize the enrollment situation, enrollment policies and admission rules of the year, and publicize the connotation, characteristics, status and role of the teaching of the School of Environmental Design.

2. Strengthen the pertinence of publicity. Highlight the hot issues that candidates and their parents care about in the publicity, such as the nature of running a school, the type of running a school, the professional setting, the charging standard, the employment prospect, etc. , and all the questions that candidates and their parents care about are refined into "30 questions about enrollment publicity".

3. Carefully choose the way and timing of publicity. Be good at using the communication advantages of various channels and seize the best opportunity.

4. Highlight the main publicity channels at different stages. The Guide to Filling in Volunteers compiled by the Provincial Admissions Examination Institute is an important reference for candidates to fill in their volunteers. It is almost a manual with great influence and must be highly valued. Enrollment advertisements are published in newspapers and other media with large circulation, such as Wuhan Evening News, which has a large coverage and can last for a long time. Especially in the local media where the number of students enrolled is at the top, the advertising investment will be increased to stabilize the students.

5. Start on "all staff". It is necessary to mobilize all departments of the college, especially the teaching department, to participate in this work, to ensure that there are enough propaganda teams, including teachers and students, and to clarify the target responsibilities of relevant departments in the enrollment work.

6. Make new moves on the "carrier" and creatively make the information carrier that candidates like, which is in line with the acceptance psychology of candidates and takes the road of personalized publicity. Hold a "Campus Open Day" to send and receive leaders, teachers and candidates from art colleges in the city to visit our college to learn about the teaching quality and teaching achievements of our college.

7, in the "subtle" perfect, publicity work schedule should be clear, enrollment consulting planning should be detailed, personnel arrangement should be careful, publicity materials should be complete, information transmission should be accurate.

(three) the use of social relations between faculty and students for publicity.

Fully tap the social relations resources of faculty and students in all parts of the province, contact relevant teachers, classmates and other social relations, especially those who are class teachers in senior high schools, and carry out key publicity in senior high schools around the country in a focused and targeted manner, and strive to form a chain effect of "one word, ten words". Through the investigation and understanding of the basic situation of registered students by counselors, we can find out the schools with relatively concentrated students and get the accurate information of school leaders or art teachers as propaganda targets.

(four) to participate in the special consultation of enrollment organized by the local enrollment offices.

This way can focus on publicity, facilitate candidates to understand the situation and attract candidates. Every July, a series of enrollment consultation meetings are organized all over the province, which is a good platform and main channel to concentrate face-to-face publicity of schools and attract students. The enrollment publicity working groups will go to various places to participate in on-site enrollment publicity consultation meetings, distribute enrollment publicity materials, seriously answer students' questions, expand the attraction of the school to candidates, and effectively enhance the publicity effect.

(5) Vigorously publicize through online media.

The supporting website of the college has set up a special enrollment publicity page. The special website of the school and the website of the college cooperate with each other, and each has its own emphasis. The special website focuses on the characteristics and overall situation of the school, so that students can fully understand the school. The website of the college focuses on promoting the school-running characteristics of the college, attracting candidates from details such as professional characteristics, laboratory construction and the introduction of famous teachers; On the other hand, it cooperates with large-scale online media such as Baidu to publicize the characteristics and advantages of the school positively. It is planned to contact Baidu, the website of Provincial Admissions Examination Institute and China Education Admissions Network. Discuss the cooperation plan, especially the link with the school enrollment information network, which will play a positive role in promoting and expanding the influence.

(6) Set up a special hotline for enrollment linkage.

Telephone consultation is direct and convenient, and the number of candidates and parents who use telephone consultation is the largest, especially ten days before entering school every year. Our college selects two serious and responsible professional teachers and two counselors to assist the school in enrollment publicity and consultation on a regular basis to ensure enthusiasm, patience and comprehensive introduction.

The foundation of school development is sufficient and excellent students, and the quality of personnel training and the effect of enrollment publicity are the vane to guide sufficient and game students to volunteer to fill in the report. At present, with the fierce competition among the three universities, effective enrollment publicity will play a key role. Therefore, the enrollment propaganda work of 20 1 1 of the School of Environmental Design should be based on its own advantages, strengthen investigation and study, and constantly enrich, adjust and change according to the changes in enrollment situation and policies. The only goal is to make unremitting efforts to attract more and better candidates to fill in their volunteers.

Part II: Grasping projects, creating advanced measures, striving for excellence, and exceeding this year's enrollment plan. Grasp the project, create advanced measures, strive for Excellence first, and overfulfil this year's enrollment plan.

—— Summary of the 20 1 1 annual activities of the Admissions and Employment Office.

At the beginning of this year, Hunan Provincial Department of Education finally issued our national enrollment plan 1 170 students, an increase of 200 students, accounting for 1370 students. As we all know, in recent years, the decline in the birth rate has led to a sharp decline in the number of students, while the enrollment plan of colleges and universities is still growing slowly, which has led to a decline in the quality of students. The enrollment work of our college this year is facing the most severe situation since 2008.

Since the launch of the activity of striving for Excellence, the Admissions and Employment Office has closely followed the theme of striving for Excellence, closely integrated the activity requirements with the work of the department center, focused on project construction, and strived to internalize the striving for Excellence into the conscious behavior of the department party member. Through careful planning, multi-measures and mass participation, the connotation construction of the activity of striving for Excellence has been deepened. This year, a total of 1385 freshmen and 1372 freshmen were enrolled, achieving the goal of "keeping pace with the times, continuing to be brilliant, and striving to exceed the enrollment plan of 20 1 1 year". The summary is as follows:

First, improve the "two systems", lay a solid foundation, and blow the assembly number of striving for Excellence.

The Ministry attaches great importance to the activity of striving for excellence, insists on early preparation, early thinking, early planning, careful organization, and special research and deployment. Combining with the actual work of the Ministry, it studies and declares the project of "Keep pace with the times, continue to be brilliant, and strive to overfulfill the enrollment plan of 20 1 1 year", puts forward the activity objectives, formulates the implementation plan of the activity, clarifies the specific implementation steps, and actively creates a strong atmosphere.

Strengthen organizational leadership and improve the working system. A leading group for enrollment was set up, with the vice chairman as the leader, the dean and secretary as the deputy heads, and the heads of offices, discipline inspection departments and other departments as members, and the work objectives and steps were defined. By improving the enrollment system, in specific work,

Achieve "six haves" (organized leadership, working organization, planning, goals, carriers and publicity), and solidly promote the in-depth development of the activity of striving for Excellence.

Improve the system norms and improve the responsibility system. The first is to establish a responsibility system. In order to strengthen the implementation of the responsibility, the responsibility system has been established from the head of the leading group for enrollment work to the specific staff, forming a work pattern of grasping the first level and implementing it layer by layer. The second is to improve the safeguard mechanism. Formulated the "20 1 1 enrollment propaganda work plan" and "201/enrollment work plan", established the leadership responsibility system, learning system, supervision system, information reporting system and stage summary reporting system, and formed the working mechanism of leadership supervision, discipline inspection commission supervision, standardized operation and accountability. By establishing and perfecting the standardization system and responsibility system, it provides institutional guarantee for the smooth development of the project.

Second, pay close attention to the "three links", pay attention to actual results, and drum up the enrollment propaganda.

In order to ensure the effectiveness of enrollment, we pay close attention to the three key links of project theme, commitment implementation and three-dimensional publicity, and actively participate in the front line of improving publicity measures and promoting the completion of goals, which sounded the charge of enrollment publicity.

Grasp the theme of the project and mobilize all staff to make plans. According to the requirements of the project construction, the heads of all departments of our college were called to hold a symposium on enrollment publicity on 20 1 1. At the meeting, the participants conducted in-depth discussions on the enrollment work of our college this year, conducted extensive exchanges, and put forward many constructive opinions, forming a consensus on the enrollment work of our college 201/kloc-0: to further strengthen the organization and leadership of enrollment work. Further strengthen the propaganda team of enrollment work

Construction, improve work efficiency; Fully mobilize the enthusiasm of the faculty and staff of the whole school to form a new pattern of full participation; Continue to go deep into the middle schools where students come from, strengthen the construction of student bases, constantly strengthen information contact and emotional exchange with middle schools, and build a harmonious relationship.

Rational enrollment network; Further improve the construction of the college website, highlighting the school-running characteristics and professional advantages. At the same time, the enrollment work of the college should be "all-staff, normal and diversified", and Qi Xin should work together to achieve the long-term goal of "double improvement" in the number and quality of students, and strive for a new victory in the enrollment work in 20 1 1 year.

Grasp the promise, keep it, be pragmatic and seek practical results. First, the commitment is combined with the project construction determined by the department at the beginning of the year. According to the department's annual work priorities, determine the annual work priorities, that is, strive to exceed the enrollment plan of 20 1 1. Second, keeping promises and implementing the spirit of the meeting of Professor Pi, vice president of Hengyang Normal University, once again commented on the work of striving for Excellence in our school. In other words, it is necessary to take the opportunity of preparing for the acceptance of the 20 12 Ministry of Education to improve the sense of responsibility and dedication of cadres in party member, especially in party member; Clear up the working ideas and grasp the key points of work; Strengthen coordination and communication and work creatively. In order to do a good job in enrollment propaganda, the college leaders led the enrollment members to run the middle school enrollment consultation meeting in the heat. In two weeks, I visited more than 100 middle schools, attended 10 enrollment consultation meeting and made a trip to Wan Li. Examples in life fully reflect our determination to keep our promises, and this pragmatic style has achieved practical results.

Grasp the three-dimensional publicity to ensure that the project does not go out of shape. The first is to work hard on the "point". Organized well-known experts and professors from the college to hold academic lectures in schools with good students, which effectively expanded the popularity of the college. Visited more than 0/00 middle schools in various regions, led by school leaders, formed an enrollment propaganda team, walked out of the school gate, and creatively carried out enrollment propaganda and student mobilization organization. The second is to make a fuss about "face". The main work is to update the college website, print and distribute the college enrollment service guide and enrollment brochure, publish enrollment publicity information in the magazine "High School Students and Teachers", publish college publicity color pages on the volunteer album "Education Measurement and Evaluation College Entrance Examination Edition" edited by the Provincial Education Examinations Institute, and upload them on the website of Hunan Admissions Examination Information Port.

Link to the college publicity home page. Set up a consulting room in the college, receive candidates and parents to consult and register, and go through the relevant admission confirmation procedures. Three-dimensional publicity, point-to-point combination, to ensure that the project does not go out of shape, out of character, out of results.

The third is to grasp the "four key points", make overall plans, and win the tough battle of comprehensive harvest.

Focusing on the main line of overfulfilling the admission plan, we insisted on striving for Excellence, overall coordination and overall promotion in the four key tasks of admission work, which set off the climax of all-round competition.

Adhere to reasonable arrangements and strive for high efficiency. The enrollment implementation plan was formulated, a special enrollment meeting was held, and this year's enrollment work was arranged as a whole, so that the special person was responsible, the working procedures were reasonable and standardized, the information reporting system was clear, and the discipline supervision was in place. We launched the admission confirmation information system to further informationize the admission confirmation work to ensure accuracy, rationality and efficiency.

Keep working hard and stick to the line of fire. First, in the whole admission work, recruiters insist on not taking a day off for two months to ensure that those who are admitted to the computer room do not leave the machine; Second, when we enrolled students in Hunan Province, we called the heads of various departments and key teachers to participate in the troublesome work of admission confirmation, telephone contact and admission consultation, and worked until three or four in the morning four nights a week. The enrollment work is in full swing, but the staff of the whole hospital are not afraid of difficulties and work hard, which highly embodies the professionalism of the producer of * * *, which is respectable and awesome.

Adhere to careful calculation and practise economy. In order to save money, the admitted staff will not order food at hotels such as Volkswagen when they are on duty, but will pay wages in the form of appropriate subsidies. At the same time, make preparations for various publicity work in advance and streamline some publicity boards and banners in the school.

That is, in terms of funds, we have reduced the cost of enrollment, carefully calculated and avoided extravagance and all unnecessary expenses.

Insist on careful analysis, summary and improvement. First, do a good job in the statistical analysis of students in all grades during the admission process, and put forward relatively reasonable suggestions on the recruitment of volunteers for enrollment consultation. The second is to admit and confirm the working procedures at the scene, and make adjustments in time when problems are found. For example, students who have gone through the confirmation formalities within the time limit go directly to the Admissions Office. Thirdly, there are still some problems in the research and development of admission confirmation system. We have accumulated experience and prepared for our own research and development. Under the leadership's great attention, we closely focused on the work objectives, identified the problems, analyzed the reasons, cleared our thinking, and made clear the direction, which ensured the smooth completion of the admission work.

Fourth, achieve the "activity goal" and play a symphony of Excellence.

Over the past year, under the impetus of the project construction, the enrollment work has continued to be brilliant, exceeding the enrollment plan and showing a good momentum. The Admissions and Employment Office played a triumphant song of striving for Excellence with practical actions.

Think deeply and plan for the future. First, combined with the "Twelfth Five-Year Plan" of the College, improve the enrollment regulations. According to the development plan, formulate scientific and reasonable enrollment plans for various majors. At the same time, we should be deeply familiar with the needs of the market and students, and set up majors reasonably to make the allocation of enrollment plans more scientific. The second is to attach importance to the integrated system engineering of enrollment, training and employment. First of all, enrollment, as the first link of the three links of the human-integrated system, must establish the concept that "grasping the quality of students is grasping the quality of personnel training". Secondly, enrollment must be closely combined with the quality and mode of personnel training to attract high-quality students with high-quality training conditions, environment and quality. Finally, we should give full play to the role of employment as a "window" to promote enrollment.

More "build a solid foundation" and promote long-term effectiveness. First, a stable enrollment team and stability have been established.

Article 3: Speech at the Admissions Work Conference, Speech at the Admissions Mobilization Conference

Teachers and comrades:

Good afternoon everyone!

According to the requirements of the college documents, this afternoon, the basic courses department and the ideological and political courses department of our college held a staff meeting to arrange 20 10 enrollment for our college and our department. As we all know, this year is a crucial year for the development of our college, facing unprecedented difficulties and challenges: new campus construction, substantive integration, connotation construction, new campus relocation, and standard assessment. Maintaining a certain number of enrollment scale is the key to the college. Everyone must understand that quality is the foundation of establishing a school and scale is the way to strengthen it.

Just now, Director Shi organized everyone to study the 20 10 enrollment work plan of our college and our department, and arranged and mobilized the enrollment work of our department.

You have a better understanding of the enrollment scale, enrollment plan, enrollment organization, incentives and enrollment work plan of our college this year. I hope you will seriously implement it as required. I would like to say a few points below, hoping to help and inspire everyone.

1, attach great importance to it, raise awareness and clarify the great significance of enrollment. We should fully realize that doing a good job in enrollment is an important embodiment of the college's ability to run a school. Enrollment is an important guarantee for the survival of the school. Only when students roll in can financial resources roll in. Every faculty member should publicize and participate in enrollment from the perspective of school survival and self-survival. In particular, all of us are duty-bound, and we must take the lead, for the sake of the college and for ourselves.

2. Extensive mobilization and publicity. This meeting is both a mobilization meeting and a task implementation meeting. Everyone should follow the unified deployment of the college department, clarify tasks, implement responsibilities, and do a good job in enrollment this year.

3. Take action and attack in an all-round way. Set up the idea of "everyone is responsible for enrolling students", and now it is only 10 days before the entrance examination for freshmen. According to years of enrollment experience, this 10 day is very important, but the time for filling in the college entrance examination enrollment is even more golden. You might as well give more candidates from relatives and friends, give more suggestions and ideas and encourage them to go to our college. I hope you can fully mobilize all the resources around you, do a good job in publicity and encouragement, publicize our college, publicize our major, and recruit more freshmen. The more students, the better!

4. Eliminate distractions and love school as home. It is necessary to change ideas, break the boundaries of past campuses, broaden enrollment channels, and do everything possible to recruit new students.

5, a clear task, responsibility to people, to ensure implementation.

Comrades, enrollment concerns you, me and him, and the survival and development of the college is our lifeline. This is the bounden responsibility of the whole hospital. I hope everyone will talk about the overall situation, be reasonable, plan carefully and actively implement it. As long as the number of students rolls, it will bring vitality and vitality to the school. Let's unite as one, work together with Qixin, eliminate distractions, successfully complete this year's enrollment task, do today's work well, and lay a good foundation for tomorrow's good day. Come on, comrades!

Thank you!