Maternal and child care business preparation plan 1
1, brand new company:
Propose XXX？ Maternal and child health care center is a? People-oriented, service-oriented and scientific nursing? For the purpose; With what? Make all mothers more beautiful, all babies smarter and all people healthier? According to the task, we provide consultation, centralized nursing, physical recovery, nutrition and diet matching, postpartum psychological counseling and prevention, and confinement nursing for pregnant women. The center will rely on advanced nursing concepts, advanced equipment, scientific nursing methods and reasonable nutritious diet to provide high-quality and scientific services for pregnant women and babies.
2. Excellent team:
The entrepreneurial teams of this center are all from XX University of Technology. At the same time, they are all student cadres with certain management experience and different majors.
Entrepreneurial team
Organizational and leadership skills
Public relations and communication skills
Planning ability and marketing ability
Coping ability
The center will also invite and employ professors from XX University of Technology and related medical universities as management and medical consultants. .
3. Professional services:
The center provides comprehensive, targeted and professional services for pregnant women and babies, such as maternal and child nutrition deployment, prenatal and postnatal consultation and diagnosis, postpartum physical recovery, postpartum daily care and other professional services. According to the different requirements of customers, it is divided into centralized nursing and overseas nursing. The center will create a warm and comfortable nursing environment and give pregnant women, babies and their families a feeling of home. Service is the life of the center and the soul of the quality center. The goal of the center is to make every customer look forward to it and return with satisfaction.
4. Huge market:
The population of China is nearly 654.38+300 million. According to the current birth rate of 654.38+0.38%, nearly 6.5438+0.7 million babies are born every year, which means that nearly 6.5438+0.7 million women in China will experience the special experience of confinement every year. If every woman spends an average of 2000 yuan on confinement, China will spend 654.38+700,000 * 2000 = 34 billion yuan on confinement every year. However, traditional confinement is unscientific. Due to the lack of professional knowledge and experience of maternity and nursing staff, there are many unscientific places between maternity and baby during the second month, which have a negative impact on the later life of maternity and the development and growth of baby.
? XXX？ It is in this traditional situation that the maternal and child care center takes this as the breakthrough point, wins customers through scientific nursing and parenting methods, and provides professional, characteristic and high-quality services for mothers and children. At the same time, as a new industry, the new nursing center for the new moon has great market potential.
5. Efficient management:
According to different stages of development, the center will establish corresponding organizations to make the organizational structure of the center tend to be strategic and dynamic. In the process of management, the center will implement network management based on data information, so as to realize the effective connection of all departments in the center; Make full use of network technology to establish a complete service information chain; Establish talent signboard and human resource evaluation system, explore talents, explore talents and retain talents. At the same time, the center will also establish a learning and incentive organization to cultivate employees' corporate values and sense of belonging.
6. Market competition:
As a new industry that is different from the traditional monthly nursing, what is the strategy of the center to face the competition? Based on specialty, perfect competition? . Relying on advanced concepts, excellent service and reasonable price, as well as unique and efficient marketing model and management model, the center weakens external threats to adapt to the development requirements of the times, grow rapidly and develop healthily, and take the lead in the competition.
7. Financial and risk analysis:
Registered capital of the center: 7.5 million. Equity 100%, debt 0%.
Source of funds: the entrepreneurial team raised 2 million yuan and the venture capital was 5.5 million yuan.
The shareholding institutions are: 40% of the entrepreneurial team (including labor technology 13%) and 60% of venture capital.
The center belongs to a new industry, with more opportunities than risks and large profit space. However, due to the fast follow-up, there are certain potential risks. The center will prevent market risks by optimizing internal management, improving service quality and strengthening brand promotion.
Maternal and child care entrepreneurship preparation plan II
I. Description of the Project
1, overview
College students' housekeeping, as its name implies, is that college students who have not graduated or have graduated provide consumers with all kinds of housekeeping services needed by their families. This is the ultimate goal. Under the current historical conditions, it is certain to serve with outstanding employees selected from ordinary service personnel. Different from traditional domestic companies, customers are mainly foreign families, stars, government officials, entrepreneurs, private entrepreneurs, executives and other high-end people.
2. Project background
(1) Since the late 1990s, especially since 1999, China's higher education has made great progress, the enrollment scale of colleges and universities has been expanding, and college students have gradually changed from elite education to mass education. With the expansion of the scale of higher education, the employment difficulty of college graduates is increasing day by day, and the employment concept is also changing under pressure.
(2) In the past 30 years of reform and opening up, the rapid economic development in China has spawned a large number of wealthy people, and the improvement of the quality of life has made it difficult for traditional low-quality domestic servants to meet the needs of consumers.
(3) With the economic development of China, more and more foreigners come to China for business, work, study abroad and travel. According to statistics, in 2008, 50 million foreigners entered and left China, and the number of foreigners living in China has reached1100,000. At present, there are more than 10 million foreigners living in Beijing for more than half a year, including foreign embassies and consulates in China personnel, staff of international organizations' representative offices in China, resident staff of foreign news agencies, various foreign experts, staff of foreign commercial companies and institutions in Beijing, overseas students, as well as people who visit Beijing temporarily at the invitation of the government and visiting journalists every year. The United Nations and its affiliated institutions, international organizations and transnational corporations participate in international conferences and exhibitions, and participate in various sports competitions and cultural performances. With the further development of China's reform, opening up and foreign exchange, more and more foreigners will visit China permanently and temporarily. The income of foreign families is generally higher than the domestic average, and the service requirements are also higher than the domestic general service requirements.
3. Project content
College students' housekeeping covers a wide range of contents, including general cleaning, nanny, hourly workers and so on. , as well as home care, private tutor, private housekeeper, foreign-related housekeeping, private secretary, private consultant and so on. Among them, foreign-related housekeeping also includes helping them to apply for various visas and other services. The selection of all service personnel is mainly college students, and then they are selected step by step, constantly supplementing and expanding the ranks of college students and expanding the proportion of college students.
Second, the market.
(A) market analysis
According to the survey of domestic service market in Beijing, about 40% families need domestic service, and the sum of the services provided by college students now and in the future (25%) and those they don't need now and in the future (38.4%) is 63.4%, which shows that the market capacity is large and the prospects are very broad.
(2) Service content
1, personal butler
Not only have basic housekeeping skills, including food, clothing, housing and transportation, but also help employers manage housework. For example, booking air tickets, family finance and purchasing management, family banquets, going out to accompany guests, customer reception, nutritious meals, solving problems, sending and receiving emails, document processing and so on.
2. Foreign and domestic services
Fully master the etiquette of various countries, understand the differences between Chinese and foreign living habits, conduct good language communication, complete the daily cleaning and finishing work of the hotel, be good at Chinese and western cooking, and be proficient in various nursing and educational service skills.
3. Advanced family service
Complete standardized daily cleaning and ironing according to different family needs, and have good catering knowledge and cooking skills; Provide diversified services with professional quality, such as infant feeding, early childhood education, and elderly patient care.
4. Maternal and child health care
Including lunar new year's service, parenting sister-in-law/nanny service.
5. Private teachers
Cultural courses, language, art, computer, grading test, going abroad and other counseling services.
6. Private Secretary
Or personal assistant, knowledgeable, rich in social experience, good at communication, mainly responsible for the employer's life assistant, data processing, business reception, itinerary arrangement, business negotiation and so on.
7. Private consultants
Mainly psychological consultation, legal consultation, medical treatment, investment consultation, skill consultation, education consultation and so on.
8. Outreach services
Mainly to help foreign families apply for visas and other services.
9, nanny, cleaning, elderly or patient care
10, other services
(3) Customer branches
1. Main customers: high-end income groups, including stars, entrepreneurs, successful people, executives and foreign families.
2. Secondary customers: white-collar workers, professional managers, actor agents, etc.
3. Others: customers who are willing to accept the services provided by the company.
Third, promotion.
1, location
In the early stage, the company mainly operated, and now the office has moved to a place where emerging communities are concentrated and the surrounding areas are still expanding. The purpose is to gain a foothold in the local area first, accumulate enough resources and then expand outward to achieve the goal of rapid development. With the expansion of the scale, direct windows will be set up in communities, apartments and other places where demand is relatively concentrated to receive various services, and at the same time, an office building with good aspects will be rented as an administrative institution to arrange service personnel in a unified manner. At the same time, we will constantly formulate and improve various service standards, set up branches or franchisees in other provinces and cities, shape brands, and create a high-end domestic service image.
2. Method
A. Establish corporate websites, publicize corporate image, and put advertisements on corresponding platforms, including network, flat coal, radio and television cooperation, etc.
B. Conduct direct marketing in places where demand is concentrated, including direct marketing, leaflets, holding activities and cooperating with relevant institutions.
C, get in touch with hospitals, real estate, foreign chambers of commerce, women's federations, home economics associations, office buildings and other institutions to help them promote.
D. Recommended by classmates, colleagues, friends and people you know.
E, every employee is also the company's information officer. If you can introduce him as a neighbor around you, you can get the introduction fee and guerrilla tactics.
F, others
Fourth, competitors.
At present, a few domestic companies in Beijing, Shanghai, Guangzhou, Wuhan and other big cities have begun to set foot in this project, including? Chuanmeizi? Brand awareness is high, but it is still in its infancy. Due to high professional skills, difficult management, limited students and other factors, competition is relatively weak, and a good brand effect has not been formed.
1, our advantages:
(1) The founder has been engaged in the foreign trade service industry for a long time, working hard on details, having a good sense of service and affinity, many years of experience in entrepreneurship and project management, and managing the company's culture and philosophy.
(2) Good relations with local trade unions, labor institutions and other organizations, and convenient and reliable sources of employees.
(3) Have the network resources compiled by relevant institutions, including the bosses of domestic companies, franchisees, hospital doctors, etc.
(4) Understand the importance of training and management. Only high-standard training and strict management are the necessary conditions for high-quality employees, and training is regarded as the core competitiveness as important as brand.
2. Our shortcomings:
(1) Lack of operating experience of domestic companies.
(2) Lack of professional management talents
In view of the above two points, we are ready to recruit professionals to join us, and excellent ones can transfer shares.
(3) Weak relationship with universities
In this regard, we will strengthen our ties with employment departments and student union organizations in colleges and universities.
(4) Lack of popularity
For this item, we will start with the details, slowly and steadily, gradually establish a reputation and expand the popularity.
Verb (abbreviation for verb) management
1, early team formation:
Trainer 1 (Maternal and Child Care): fully responsible for customer reception, promotion and training.
Requirements: Experienced, enthusiastic and generous, able to operate this business independently and formulate various rules and regulations, with training ability and leadership ability.
Some domestic workers:
2. During the introduction period, the team added:
Trainer: including foreign-related housekeeping and housekeeper training (also doing general business training)
Front desk 1 person: responsible for customer reception, answering telephone calls, answering general questions, and assisting in all work of the office.
Requirements: Good English, sweet voice, warm and generous, decent image.
Some domestic workers:
3. The development team added:
1 management personnel: fully responsible for business promotion, foreign affairs liaison, business training, staff management, etc.
Requirements: Love the domestic industry, be enthusiastic and generous, and have strong public relations and leadership skills.
Improve and establish the system of relevant departments, mainly including training department (including nursing department, foreign-related home economics department, home economics department, housekeeping department, etc.). ), marketing department, college student association, commodity department, finance department.
4. Team supplement in growth period
Planning department: according to the company's development trend, study and plan the company's future development steps and brand promotion planning.
Human resources department:
5. Maturity:
Promote joining, establish branches, branches and finally go public.
Operation mode of intransitive verbs
Adopt training base+humanized service management+expert consultant marketing+college student club.
1, training base
(1) function: train students and old students to re-educate and infiltrate culture, and provide humanized services for employees.
(2) Training mode: company culture intensive training and situational skills training, in a short period of time through the infiltration of culture to change students' views and understanding of home economics, establish a correct professional outlook, adjust mentality to establish self-esteem, self-love and sense of responsibility, and improve professional quality. Situational skill training: the simulation base serves the family environment, and through a lot of training, students can master the corresponding skills of cleaning, health care, education, ironing, cooking, nursing and the excavation of personal specialties.
2. Humanized service management
The training base is also a school for the growth of employees and a harbor for the soul. Employees engaged in domestic service are under great mental pressure and away from their families. The training base is not only a place to study, but also a rest harbor and spiritual home. Provide life service and management for all employees and become their home in different places. The company tried its best to make them happier.
3. Expert consultant marketing
Create this position, one-stop service. Expert consultants are mainly trainers. He (she) is not only responsible for receiving customers and selecting students for customers, but also maintaining customer relations and providing good pre-sale, mid-sale and after-sales services. Participate in the teaching of students, translate the requirements of students and customers into teaching content, and design training courses.
4. University Club
This is a platform to provide all kinds of part-time jobs and part-time jobs for college students and graduates, as well as exchanges between companies and college students. Actively establish good relations with universities, and ensure to provide diversified and perfect service system and high reputation. Ensure that college students of all majors can participate and meet the market demand.
Seven. Financial needs and applications:
1, start-up capital:
Rent: 12000 yuan. Monthly rent, 3,000 yuan, three rooms per room.
Decoration: 15000 yuan. Including office equipment, interior decoration, business equipment, etc.
Salary of personnel: 2,500
Working capital: 20,000 yuan
2. After operating for about 6 months, there is a certain cash flow to supplement the operating costs.
3. Growth period: You can consider introducing funds from relatives and friends, giving 10% interest, rapidly expanding the scale, or completing it through loans.
4. Rapid development period: consider promoting and introducing VC in big cities across the country.
5. Maturity: You can consider going public.
Eight. strategic vision
After all the services are standardized, we will first establish branches in various districts of Beijing, and then quickly promote the joining. After reaching a certain regional level, the acquisition of 565,438+0% is directly managed. Let franchisees become investors. Then set up branches all over the country and adopt the same strategy to complete the joining and acquisition. Continuously promote and maintain the brand strategy. Expand image publicity and develop into the first brand in China.
After completing the branding strategy, the company will gradually divest some wholly-owned subsidiaries for special development in order to be refined and strong. At the same time, it is conducive to avoiding risks.
Nine, business model
All employees are managed by staff system, and customers are members. When re-recruiting employees for some services, paid training will be implemented, qualified employees will be hired, and administrative employees will be tried for 3 months. Management cadres with outstanding performance shall be appropriately given shares. The income system of management fee, service fee, membership fee and employee salary is implemented for consumers, and different charging modes are adopted according to specific service items. Every family service worker is a mobile organization, which can collect information about neighbors and introduce and reward winners. In addition, it runs schools jointly with local trade unions, schools, women's federations, employment agencies and other organizations, and provides paid training.
X. risks
At the early stage of company development, all companies will face risks based on the particularity of domestic companies. To this end, we will make strict theoretical analysis and practical preparations. If you encounter problems, try to reduce the risk to the optimal level.
Remarks:
XI。 My development relationship with HP
I first heard about HP in the first half of 2003. I first came out to work alone and cooperated with the boss of an industry. The condition of cooperation is that he provides office equipment and space, and everything is ready except a printer. What should I do? He has nothing to spare. Just as he was frowning, he said shyly that a printer had been used for five or six years and had to be eliminated with the expansion of the company, but it never broke down. Ask my opinion, I don't think I can help it. Take it out for a few days. Holding the dusty printer found in the garbage, I really regret having promised him. After cleaning, connect the computer, install the software and try to see how it works. Surprisingly, it is fast and clear. In this way, this printer stayed with me for another two years, and there was no trouble again. Then a relative wanted to use it. Just as the project changed, I wanted to change it to one that could take pictures, so I gave him the printer and bought another HP one. For some time, the printer had a little trouble because of my operation, so I called HP customers to ask. I am moved by the perfect and diverse service methods and enthusiastic and serious service attitude, which makes me like HP more. Later, I bought an HP notebook and recommended two friends to buy HP. I read in the newspaper the other day that HP is doing technology to light up the future. All help? Entrepreneurial dream? Public welfare activities are very touching. I decided to write this article and ask HP to help me realize my dream.
Do you need it now? All help? Help project
1, domestic management software, realizes the automatic management of management service process through information solutions, and achieves the purpose of modern management to improve efficiency and save costs.
2. The remote interview system enables consumers to select outstanding candidates without leaving home and improve the competitiveness of the company.
3. University club management system. I'm going to set up an automatic management system for the college students' association to be established, and establish a perfect system from the aspects of school, major, admission time, major and interest, so as to facilitate interaction management and communication between students and companies, and between students.
Maternal and child health care entrepreneurship preparation plan 3
I. Project name:
Project unit:
Project leader:
Note: This business plan is a trade secret and belongs to * * * Company. The contents and materials involved are only used by investors who have signed the letter of intent for investment (cooperation). Upon receipt of this plan, the recipient shall immediately confirm and abide by the following agreements:
1. Without the written permission of * * *, the recipient shall not copy, disclose or distribute the contents of this plan.
2. If the recipient has no intention to invest in or cooperate with the projects mentioned in this plan, it shall return all the plans as soon as possible.
Three. Directory: 1. Plan summary. 2. Enterprise introduction. 3. Product/service introduction. 4. Entrepreneurial team. 5. Market forecast.
6. Manufacturing plan. 7. Marketing strategy. 8. Financial planning. 9. Risk assessment. 10. Development goals.
2. Enterprise introduction:
1. Company tenet:
2. The basic situation of the enterprise:
Enterprise name; B. time of establishment; C. place of registration; D. business premises; E. Legal form of enterprise: limited liability company; F. The legal representative of the company; G. registered capital; H. major shareholders: 1. proportion of shares.
B.a. Enterprise's future development plan:
B. Development direction and strategy of the enterprise
3. Stages of enterprise development: Introduce the different stages of enterprise development, a. Initial stage, initial stage of development, stable development stage and expansion stage. B. possible enterprise merger, enterprise reorganization and market share of enterprise products.
Three. Product/service introduction
1. Overview of products/services: concept, performance, characteristics, use, advancement, innovation and uniqueness of products/services.
2. Competitiveness and market prospect of products/services: explain the advantages and disadvantages of products/services of enterprises compared with similar products/services, the possibility and reasons why consumers choose to use such products/services, and the market space of such products and services.
3. The process of providing R&D/products/services: the R&D performance and the advanced performance of the enterprise; Whether it has passed the appraisal of a qualified institution; Whether it has won awards from relevant departments or institutions; Whether to participate in the formulation of product industry standards and quality inspection standards; Whether to improve the quality and performance of products in any way; Whether the enterprise plans to develop new products.
4. Product cost analysis: product research and development cost, equipment purchase cost, developer salary cost and actual cost of each product.
5. Brand and patent of products: What protective measures have enterprises taken to protect their products; What patents, licenses or agreements have you signed with the patent applicant?
4. Entrepreneurial team:
1. Introduce the basic situation of the entrepreneurial team.
2. Introduce the specialties, educational background, working background, and shareholding of major investors and above of the members of the entrepreneurial team, especially the core members.
3. The organization chart of the company, the functions and responsibilities of each department, the heads and main members of each department, the company's salary system, the company's shareholder list (stock options, proportion, privileges), the background information of the company's board members and each director.
Verb (abbreviation of verb) market forecast:
1. Demand forecast: Is there a demand for this product in the market? Can the degree of demand bring the expected benefits to the enterprise? How big is the market? What is the future trend of demand development and its state? What factors affect market demand?
2. Market competition analysis: Who are the main competitors in the market? Is there any market space conducive to the development of enterprise products? What is the expected market share of the enterprise? When enterprises enter the market, how will competitors react? What impact will these reactions have on the development of enterprises?
3. Detailed and accurate information of target customers and target markets.
6. Manufacturing plan:
1. Product manufacturing method: indicate whether the enterprise has set up its own factory (self-built factory, purchased factory, rented factory, total area and production area of the factory, traffic and communication conditions where the factory is located) or produced products through entrusted processing or other parties.
2. Production equipment: what equipment is used, whether it is special or general, how advanced the equipment is, how much it is worth, how big the maximum production capacity is, whether it can meet the sales demand of enterprises, whether it is necessary to add or update equipment with the expansion of production scale, the number and status of equipment addition and update, and how to train employees' operation skills.
3. Process and quality of products: a. Manufacturing process of products, what process is adopted, quality control plan and index plan of each process. B. Stability, reliability and quality of supply channels for production necessities such as main raw materials, equipment parts and key parts. C. Under normal production conditions, what range can the rate of genuine products and defective products be controlled, and how to ensure the stability and reliability of new products when they enter mass production.
Seven. Marketing strategy:
1. Understand the product/service market, sales methods and competitive conditions.
2. Explain the choice of market institutions and marketing channels.
3. Formation, composition and management of marketing team
4. The strategy of establishing a stable sales network
5. Make promotion plan and advertising strategy.
6. Price decision and strategy
Eight. Financial planning:
1. Conditional assumption of business plan (financial plan is closely related to enterprise's production plan, human resource plan and marketing plan)
2. Cash flow statement, balance sheet and income statement
3. What is the product output in each period? When will the product line expansion start? What is the production cost of each product? What is the price of each product? What kind of distribution channels will be adopted, and what are the expected costs and profits? What kind of people do you want to hire? When will you start employment and what is your salary budget?
4. Analysis of cash receipts and payments, sources and use of funds
Nine. Risk assessment:
1. Policy risk: the policy risk that may be brought to enterprises by the adjustment and change of national policies due to the development of products and the change of industrial structure.
2. Unforeseen risks: Some unforeseen events (war, unrest, natural and man-made disasters, large-scale epidemic diseases) may also lead to risks in the business development of enterprises.
3. Market risk: Changes in the international and domestic market environment and intensified industry competition will also bring business and development risks to enterprises.
4. Management risk: In the process of business project operation, due to decision-making mistakes, development projects failed, customer cooperation projects aborted, work management mistakes, and work operation costs increased.
5. Financial risk: the lack of investment funds, the difficulty of capital turnover, the loopholes in financial management and the dilemma of "triangular debt" in the process of enterprise operation will make the development of enterprises difficult.
X. Development goals:
1. Enterprise development is divided into several stages. What are the key tasks in each stage?
2. What is the short, medium and long-term development plan of the enterprise?