20 13, Liaoning Satellite TV will take "serving the people" as a brand-new call sign, an old friend and a new image, and set sail from the inner warmth. The channel positioning of "serving the people", the careful structure of brand columns and the comprehensive launch of seasonal broadcasting mode will fully open a new era of "serving TV". Information, public welfare, entertainment, health and wellness, workplace competition, youth inspirational, creative competition, all columns are service-oriented, high-quality communication, listening to the voices of the people, highlighting the power of the media, and casting a service brand. We will still stick to the northern style bred by Baishan Blackwater, and we will fully shoulder the media responsibility entrusted by the people's livelihood in a big country. Content is king, management wins, brand is built and fine products are produced. The new Liaoshi University will become a cultural industry platform that organically combines public welfare cultural undertakings and business cultural industries and complement each other.
From March 2065438+2004 1 day, the comprehensive channel of Liaoning Radio and Television Station (Liaoning Satellite TV) was broadcast in high definition. Based on satellite channels, Liaoning Radio and TV Station has built a high-definition technology platform and a program platform, forming a complete high-definition program production line from pre-interview to post-production, broadcasting and storage. After broadcast by Liaoning Satellite TV in high definition, the effective pixels of the picture will be four times that of the standard definition signal, with clearer picture quality and stereo sound signal, which can fully restore the live effect. Liaoning Satellite TV will implement the mode of high-definition simultaneous broadcast, and the high-definition broadcast will be tried out in Shenyang Cable TV Network in advance, and then it will be broadcast nationwide in due course.
Metropolitan Channel: At present, it is the most influential and highest-rated terrestrial golden channel in Liaoning and Shenyang. The TV program represented by New North has created one miracle after another. The Metropolitan Channel of Liaoning Radio and TV Station was formerly known as the Northern Channel of Liaoning Radio and TV Station. It has the dual coverage advantages of wireless coverage of Shenyang, Fushun, Liaoyang, Tieling and other cities and wired coverage of all cities in the province. It is one of the main channels of Liaoning Radio and TV Station. With the characteristics of serving the people, being close to life and audience, this channel has become the most popular and powerful terrestrial channel in Liaoning and Shenyang. Tv drama channel: it is a strong terrestrial channel with high coverage, high ratings and high returns, mainly playing fine TV dramas. Covering the whole province 14 cities, it has a fixed and extensive audience. Every year, the channel invests huge sums of money to buy the latest, best and most popular TV series and the most classic movies, and takes the lead in the first round of broadcasting in Liaoning and Shenyang. Over the years, the viewing atmosphere of "new dramas, good dramas and big dramas are all in Liaoning TV drama channel" has been formed in Liaoning. The positioning language of TV drama channel is "Good drama!" The 20 13 channel consists of five theaters, two cinemas, two column dramas, one column and two major activities, and will fully build the first film and television drama channel in Liaoshen, bringing viewers a 24-hour joyful audio-visual feast from morning till night. The five major theaters-Morning Wind Theater, Family Theater, Classic Theater, Solo Theater and Starlight Theater-are continuously broadcast at fixed points, forming a sense of dating with the audience; Secondary cinema-the "exclusive cinema" for the noon edition and the evening edition to improve the ratings; The second kind of column theater-"Those things in the neighborhood" and "On-the-spot statement" are presented in a colorful way; A column-"Old Liang Tales", cleverly interspersed; "Looking for a happy family" and "Who will host a happy wedding contest" are three-dimensional interactions.
Ikea Shopping Channel: It is a modern home TV shopping channel established by Liaoning Radio and Television Station on 20 10, 1. All-weather, 24-hour commercial programs cover four cities in Liaoning/KLOC-0, serving 43 million viewers in Liaoning, and promoting the economic development of "department store retail without store access" in Liaoning. Yijia Shopping is the only TV shopping brand of Liaoning Radio and Television Station. Channel column and content: 1. The recorded programs on this channel are divided into six categories: health club, warm home, popular shopping, happy kitchen, treasures collection and digital fashion, each of which lasts for 35 minutes; 2. The live channel program is "Diamond Live", with more than 6 hours of product live broadcast every day 17:00-23:00. Yijia Shopping is an enterprise authorized by the Provincial Consumers Association as a "integrity demonstration unit" and a "customer satisfaction unit", and has won the title of "integrity demonstration unit" in the national TV shopping industry for five consecutive years.
Education Youth Channel: It is a professional channel that integrates the former Liaoning Education TV Station and the youth channel of Liaoning TV Station, faces the teenagers in the whole province and gives consideration to the family, and produces and broadcasts public welfare, entertainment and educational programs. The purpose of the channel is to show the elegance of teenagers, serve their lives, care for their health and lead their growth. In 20 13, the Education Youth Channel will launch a brand-new page, which will complement online and offline through vivid and close news columns, friendly and interesting entertainment columns and large-scale activities with interactive sound and screen, greatly enhance the integration of the channel, and thus better serve the audience. We strive to arouse the emotions of the channel and the audience by "knowing your life track" and "knowing your thoughts and interests", so as to make the education youth channel "the channel that knows you best".
Life channel: from the perspective of service, pay attention to people's livelihood and observe people's feelings. The program integrates closeness, service and authority, shows a pragmatic and friendly media style, records people's original ecological life, serves people's livelihood, is close to public opinion, and gives more attention to people's lives in a subtle way. The existing columns of the channel mainly include life guide, friendship Yi Shuo, big issues, big city issues and so on. Now many columns have become brand columns in Liaoning and Shenyang. Let the program join hands with the audience, heart to heart, let the audience live more carefully, let the audience live more exquisitely. In recent years, the ratings of Life Channel have a considerable fixed audience in both provincial cable and Shenyang network. Life channel is a way of life that we want to convey to the audience most, and it is also a state of life that we want the audience to achieve most, so that everyone can understand life, love life and enjoy life happily. Channel positioning language: understand life, love life and enjoy life.
Sports Channel: With the approval of the State Administration of Radio, Film and Television, the sports channel of Liaoning Radio and Television Station was officially launched, which is of great significance for creating a strong sports social atmosphere, encouraging and mobilizing people from all walks of life to participate in the National Games, supporting development, and further demonstrating the good image of Liaoning Sports Channel. Sports channel programs are mainly composed of live news, live events, commentary columns, sports columns and live videos, which are broadcast 24 hours a day.
Public channel: formerly known as the public social channel of Shenyang Radio and Television Station, with the aim of "public channel, everyone's channel", this channel is mainly based on law and represents the program "Meet the Parties". 20 1 2,65438+10,1,officially transformed into a public channel of Liaoning Radio and Television Station, which was used, enjoyed and benefited by the provincial 14 cities and stations, reflecting the characteristics of public welfare.
Northern Channel: It made a new appearance on 20 10 65438+ 10/and devoted itself to building the best high-end TV channel in China. "No TV series, no episodes, no trivial and mediocre production, no cheap tears and shallow laughter." The brand-new concept appeal has laid the unique TV character of Northern Channel. 20 13 north channel was completely revised, opening a new chapter of "entertainment, humanities, public welfare and service". The big winner, Man-Han banquet, I love movies and large-scale projection rooms provide all-round high-quality entertainment from smell, taste to visual hearing. Archives, past events, discoveries, global geography and new horizons lead you to gain insight into the past and present and enjoy the world. "Super Interview" and "Because of Love" help you fight in the workplace and love and create a happy life together.
Digital channel: it is an earlier established provincial digital TV program production, integration and broadcasting institution in China. Broadcast 18 sets of self-made programs on Liaoning digital cable TV network, and broadcast 5 sets of professional paid programs on the national platform.
Among them, the digital payment channels in the national platform include: GTV game competition, GTV e-sports, family finance, GTV online chess and cards, and cutting-edge animation channels.
The digital channels broadcast by Liaoning Digital Cable TV Network include: home theater channel 1 (original movie), home theater channel 2 (translated movie), home theater channel 3, home theater channel 4, old movie channel, home theater channel 1, home theater channel 2, home theater channel 3, overseas cinema channel, criminal investigation cinema channel, cartoon cinema channel and geography magazine channel. Digital channels such as family travel channel, entertainment featured channel (the new logo with capital letters LNVOD has been used for the above channels since June 20 13, and the original logo of Liaoning Radio and Television Station and the logo of northern new media are no longer used), and discovery highlight channel (no logo). Comprehensive broadcast: It is the first broadcast program of Liaoning Radio and Television Station, which has the unique advantage of covering the whole province. It is the program with the oldest broadcast frequency, the highest listening rate and the greatest influence in our province. It is broadcast 24 hours a day, covering more than 97% of the province's population (about 50 million people) and surrounding provinces. Integrated broadcasting has super communication ability.
Comprehensive broadcast coverage frequency: main transmission frequency AM 1089KHz, power 200 kw, which can directly cover a vast area around 200 kilometers with Shenyang as the center; In Shenyang, FM 102.9MHz is used for transmission at the same time, and the power is 10 kW, which can cover Shenyang and surrounding major cities. In addition, the coverage frequency of cities and counties in this province is:
Shenyang: am1089 khz FM102.9 MHz; Kangping county: am 612 khz; Dalian: AM963KHz zhuanghe city am1089 khz; Changhai county: AM963KHz；; Pulandian city: am 963 khz wafangdian city: am 963 khz; Anshan city: am1089 khz FM103.0 MHz; Taian city: am1089 khz; Fushun city: am1089 khz; Benxi city: am1089 khz; Huanren county: am 612 khz; Dandong: am 612khz am 603khz am1089khz; Fengcheng city: am1260 khz; Donggang city: am 612 khz; Jinzhou city: am 612 khz; Beizhen city: am 612khz FM104.7mhz; Yingkou city: am1089 khz FM 87.7 MHz; Fuxin city: am 612 khz; Liaoyang city: am1089 khz; Tieling city: am1260 khz; Kaiyuan city: am1260 khz; Changtu county: am 612 khz; Xifeng county: am 612 khz; Chaoyang city: am 612 khz; Panjin city: am1260 khz; Huludao city: am1089 khz; Jianchang county: AM 1089KHz
Through the above broadcast sites, the whole province's urban and rural coverage is basically realized, and it extends to neighboring provinces. At the same time, through the province's radio and television "village-to-village" project, it directly enters every family in nearly 3,000 natural villages in the province. Integrated broadcasting is also launched to the whole world through Sinosat-3 communication satellite, covering 68 countries and regions.
Economic Broadcasting: It is one of the earliest and most influential economic broadcasting in China. It is broadcast 24 hours a day, covering a total population of more than 30 million. All-frequency programs of economic broadcasting hold high the frequency tenet of "being close to life and serving the public", devote themselves to building the first service station, and strive to realize concrete service, practical content, diversified forms, personalized hosting and popularization of role positioning. Economic programs-Jingguang Morning News and Fortune highlight the value information of professional media, while life service programs pay attention to all aspects of life with the care of relatives and friends, devote themselves to meticulous service, convey a kind of relaxation, listen to a kind of enjoyment and ponder a kind of happiness. Liaoning Radio and Television Economic Broadcasting-the people's radio station, the nearest radio station to you. Coverage frequency of economic broadcasting: The main frequency in the province is AM999KHz, with wide coverage, strong emission and clear timbre, with a total population of more than 30 million. In addition, the broadcasting frequencies passing through Gaoshan Transfer Station are: Shenyang FM88.8MHz, Dalian FM87.6MHz, Anshan FM9 1.8MHz, Fushun FM89.5MHz, Benxi FM88.4MHz, Dandong AM80 1KHz, Fengcheng FM99.2MHz and Yingkou FM 9 1 MHz. Beizhen FM 107.6MHz, Xiong Yue FM93.3MHz, Chaoyang AM900KHz FM 106.5MHz, Huludao AM900KHz, Suizhong AM80 1KHz synchronous coverage.
20 13 Liaoning Radio and Television Economic Broadcasting strives to create entertainment programs, quality programs and influential programs, which greatly expands the listening scale and shapes a new legend of listening. From 13, 65438+ 10, 1 liaoshen strength entertainment program group "Super Mibobo" (hosted by Mibo, the number one entertainment anchor in Liaoshen), "Old Single Pendulum Longmen" and "Old Single Pendulum Longmen at Night Peak" (hosted by the first hero, The province's midnight talk show), the people's livelihood program group Jingguang Happiness Hotline, Financial Frontline, Quality Survey, Health Lecture Hall, Lawyer Liaoshen and other intimate services, in order to win the hearts of the people in good faith, local consumption-creating programs such as Talking about Shares and Gold, Business Road, Specialty Supermarket and Countless Treasures of Food pay attention to microeconomic life. 20 13, Liaoning radio and TV station economic broadcasting, to create a perfect voice image, committed to the communication purpose of "economy makes life better", and strive to create happy broadcasting, friendly broadcasting and happy broadcasting that people like. Liaoning Radio and Television FM88.8 Economic Broadcasting-the closest broadcast to you, the most valuable voice!
Art Broadcasting: Brand Art, Happy Broadcasting! Art broadcasting was officially broadcast at 1992, 10 and 1, which is the earliest stereo professional art broadcasting frequency in China. Over the past 20 years, Liaoning Radio and Television Station has gradually established a professional image of broadcasting art frequency among listeners and the industry through excellent programs and a series of large-scale social activities. In 20 13, together with a series of flagship programs such as Ye Wen has something to say, talk about it, rape and sing, China Music Pioneer List, Happy Club, etc., Yiguang will continue to create a broadcasting legend of "Popular 95.9, Fashion 95.9".
Coverage frequency of art broadcasting: FM95.9MHz, FM 10 1.8MHz, AM 1053KHz in Shenyang and its surrounding areas, and Dandong: AM747KHz； in other areas of Liaoning Province; Yingkou city: FM99.5MHz；; Panjin city: am 8 10 khz； 0 khz; Equal frequency.
Traffic broadcasting: FM broadcasting with the widest coverage area in Liaoning Province, and it forms the "Liaoning Traffic Emergency Propaganda Strategic Alliance" with ten departments including transportation, meteorology and fire protection. In close cooperation with provincial traffic management departments, 16 traffic police reporter stations have been established in the province, with more than 500 professional traffic information reporters. News Mala Tang, A Bao Long Ge Lulutong, sports romance, entertainment beans, two seniors talking about houses, running at night, and believe it or not are all the most influential radio programs in the province, among which news Mala Tang is the radio program with the highest listening rate in Liaoning and Shenyang for ten consecutive years. "Service flow, care for the soul" FM97.5 has been working hard!
Traffic broadcast coverage: the main frequency is FM97.5MHz, which realizes the same frequency coverage of Shenyang area, Shenyang-Dalian, Shenyang-Shanhaiguan, Shenyang-Dandong, Shenyang-Chaoyang Expressway and cities along the line (Shenyang, Dalian, Anshan, Fushun, Liaoyang, Jianchang and other places).
Rural Radio: It is the first provincial-level professional rural radio station in Northeast China, and it is the broadcast media with the largest rural coverage and the highest loyalty in our province. It is the "Jinjiao" that connects urban and rural areas. China Broadcasting Comprehensive Strength Survey: the most distinctive broadcasting frequency, the leader of rural broadcasting in China: Chairman of China Rural Broadcasting Union covering 80% of the province. The purpose of rural radio station is to "speak for farmers, speak their words and help farmers get rich". Covering the construction of new socialist countryside in Liaoning 24 hours a day and providing all-round services for farmers to become rich and well-off has become the purpose of rural broadcasting. Rural radio station has novel concept, accurate frequency positioning and complete program system. The column setting emphasizes service, objectivity, professionalism, timeliness, practicality and entertainment, forming a practical, cordial, simple and natural frequency style with dynamic news information such as news, meteorology and farming as the framework, agricultural information, policy interpretation, getting rich through science and technology and legal services as the main body, supplemented by music, songs, local operas and long books. According to CCTV Sophomore and American AC Nielsen's listening rate survey, rural radio programs rank in the top three at the same time! Listen to the country radio and live a well-off life.
Rural broadcasting coverage frequency: The most advanced Harris 50 kW all-solid-state digital transmitter in the United States is used to transmit to the whole province. The broadcasting frequencies are: AM927KHz in the whole province, FM89.5MHz and FM96.9MHz in Shenyang, FM 103.4MHz in Huludao, FM 107. 1MHz in Beizhen and AM8 10KHz in Tieling.
Music Broadcasting: The original name of this channel is Shenyang Radio and Television Traffic Broadcasting. The broadcasting time is 1995, and the broadcasting frequency is Shenyang FM98.6MHz. 24-hour live broadcast has been realized, and radio waves cover surrounding areas such as Tieling, Anshan and Liaoyang.
Life Broadcasting: This channel was formerly known as Shenyang Radio and Television Economic Broadcasting. The broadcasting frequency is Shenyang FM103.4 MHz (used since February 2065438+03), and the provincial frequency is AM882KHz. Pay attention to current politics and finance, point out the source of wealth, solve trivial matters in life, pay attention to the economy and serve people's livelihood.
City Broadcasting: The original name of this channel is Shenyang Radio and Television Station City Broadcasting. The broadcasting frequency in Shenyang is FM 92.1MHz (used since February 2065438+03) and the provincial frequency is AM 134 1KHz. It is the only city radio station approved by the State Administration of Radio, Film and Television in Liaoning, with four stars: Dan Tianfang, Liu Lanfang, Yuan Kuocheng, Tian Lianyuan and Guan Yongchao. In addition, there are also special quality programs, such as entertainment, young lady telling news, urban motorists' club, people who know how to eat, drink and have fun, and fate in the sky. , with a unique flavor of the times and urban plot.
Information Broadcasting (Dalian Sub-station): It is the first domestic broadcasting sub-station approved by the State Administration of Radio, Film and Television. Based in Dalian, facing Dalian, with the basic demand of "Information 906, Dalian Zero Distance" and the frequency style of "Fresh, Bright, Atmospheric and Exquisite", it will be broadcast 24 hours a day. Based on the principle of "establishing TV programs, technical support and advertising support", according to the needs of modern broadcasting, actively explore a new mode of broadcasting frequency operation management; Through an efficient, harmonious and dynamic organizational culture, we will strive to create a modern city radio that is "happy to listen and comfortable to use". Dalian city uses FM90.6MHz, Wafangdian and Pulandian areas use FM90.4MHz.
News simulcast: it is a new frequency to realize the linkage between radio news and TV news. It is the first professional news broadcast in Northeast China, and the news is updated 24 hours a day. News broadcast always adheres to "mainstream media and authoritative release" and pursues the first time to broadcast news. The provincial news network and news horizon are the authoritative channels for the audience in the province to obtain news information. News programs with different styles, such as news figures, people's voices and news Taobao, can meet the different needs of the audience for information. Objective programs such as "Global Media Browsing" and "Today's North Talk" make the all-day program more colorful. The transmission frequency of news broadcast in Shenyang area is FM88.8MHz；; Anshan FM99.5MHz；; Chaoyang and Huludao areas (Jianchang Daheishan) FM 105.5MHz 20 12 cooperated strategically with Shenyang Radio and Television Station to integrate superior resources, and this broadcasting frequency stopped.
Story Broadcasting: The first provincial-level professional story broadcasting in Northeast China, based on "story", with "story telling" as its basic feature and language art as its main content, provides a set of "typed" professional broadcasting programs for the audience. Just as the story is inspiring, the story broadcast will also show you the interweaving of history and modern time and space, and reveal the diversified wonderful life with classic culture and avant-garde fashion. The story broadcast initially used AM900KHz to cover Shenyang and its surrounding areas. In the second half of 2008, the medium wave frequency was changed to AM 1053KHz. The broadcast frequency of Shenyang story is FM 10 1.8MHz, and 20 12 cooperates with Shenyang Radio and Television Station to integrate superior resources, and this broadcast frequency stops.