Chapter 1 Crisis: The top-level design of Chinese enterprises is seriously lacking. They are insensitive to environmental changes and lack crisis awareness. /003 The more successful a company is, the more stubborn it tends to be. /004 The manager was busy pulling the cart with his head down and forgot to look up at the road. /005 They stick to the pattern of copying and imitating. Killing the bud of innovation/the danger out of sight 006: iTV will change the industrial structure again /007 The lack of top-level design leads to the ambiguity of enterprise strategy/01wrong "idea" and "dream" as the four major manifestations of strategic lack /0 12 Many people are used to "going from" 0/kloc. There are two common misunderstandings in the transformation of /022 company. /024 It is impossible to grasp the "temperature" of enterprise development. /026 Chapter 2 Way out: Attach importance to top-level design. Realizing enterprise transformation and upgrading What is top-level design /03 1 top-level design? It is the six macro elements of system planning /03 1 Top-level design /034 Grasp the basic logic of successful enterprise transformation /04 1 Create a smart enterprise: the ultimate goal of enterprise transformation /04 1 Enterprise transformation has its own sequence /044 Entrepreneur transformation is the source power of company transformation /045 Establish the enterprise concept of putting employees' interests first /046 Not satisfied. There is no satisfied customer /047 Chapter III Starting point: Enterprise transformation begins with entrepreneur transformation. Take a long-term view: the economic environment in the future 10 /05 1 the overall economic growth rate is slowing down /05 1 the market is changing from a commodity economy to a product economy /052 the era of niche consumption has arrived /054 the middle class will become the mainstream consumer group/056 the low-cost strategy will be unsustainable /058 employees in enterprises will focus on "post-80 s" Kloc-0/0 All aspects of entrepreneur's transformation /06 1 Guiding ideology: from "being enlightened after learning" to "being proactive" /06 1 Business philosophy: from "egoism" 064 Business model: from "crossing the river by feeling the stones" to "taking advantage of the situation" /067 Business strategy: 075 leadership style: from "militarized management" to "humanized management" 083 management mode: from extensive management to refined management /088 focus: from tangible cost to intangible cost /09 1 working mode: from applied questions to multiple-choice questions/106 Chapter IV Core: Strategic transformation is the key strategy for enterprise transformation. /1 13 Make sure you are half a step ahead of your competitors/13 Find new performance growth points/1/6 Design innovative business models/120 Rebuild brand positioning and value appeal/124 In order to increase profits, First of all, increase the cost/128 strategic planning: clear positioning, System Winning//KOLOC-0/33 Four Basic Principles of Strategic Planning//KOLOC-0/33 Strategic Planning is a set of documents for internal and external communication//KOLOC-0/35 Strategic Planning aims at improving organizational IQ//KOLOC-0/40 Organizational structure must serve strategic objectives//KOLOC-0/44 Seven ways of strategic transformation of enterprises in China//. 47 Extended transformation: according to the T-type development model, find the fulcrum, extend /65433 small and comprehensive, transform into large and specialized, small and specialized/154 merger transformation: improve competitiveness by merging other enterprises/157 upgrade transformation: from low-end products to high-end products/16/kloc-0. 168 Two Signs of Successful Strategic Transformation of Enterprises/172 Solve the fundamental contradiction, and you can have your cake and eat it/172 Really understand that distribution is the primary productive force/176 Chapter 5: Enterprise transformation needs a comprehensive upgrade of management system. Management upgrade must be implemented in all functional departments/183 human resources department/183 finance department/184 purchasing department/184 R&D department/185 production department/186 sales department//kloc. 87 Support the transformation with systematic employee training system /65438 189 Improve the training system suitable for enterprise characteristics/19 1 Chapter 6 Precipitation: Cultural transformation, building smart enterprises, changing slogan culture into behavior culture/195 Understanding the connotation of enterprise culture/195 It's culture/197 Create a relaxed environment to stimulate employees' enthusiasm for innovation/198 Innovation needs high returns/199 What employees urgently need is "cross-border learning" /200 From stress management to dynamic management /20 1 Try to get rid of the profound influence of official culture /202 Don't be a "top leader" 203 "power consciousness" is diluted /204 "short-term opportunity orientation" is avoided /205 "one size fits all" is not allowed /206 "employees are allowed to make mistakes, but not to lie" /207 "Oppose slogan culture and eradicate empty talk" Attachment /208 "Enterprise management level test system" Attachment /209.