First of all, we need to know what e-commerce is:

E-commerce mainly studies computer science, marketing, management, economics, modern logistics and other basic knowledge and skills. And use the Internet to conduct various business activities, including online marketing, online customer service, online advertising, online surveys, etc.

Second, what to learn from e-commerce:

Taxation, analog circuit foundation, e-commerce case analysis, Internet advertising, application and development of WEB technology, e-commerce development technology, security and confidentiality of e-commerce system, e-commerce laws and regulations, e-commerce economics and e-commerce demand analysis.

Third, the professional training direction of some colleges and universities:

E-government, international business, cross-border electronic commerce, application technology, operation management, payment and settlement, big data finance, internet finance, internet marketing and internet operation.

Four, what can I do after the completion of e-commerce:

E-commerce enterprises: network marketing, website planning, website promotion, website operation, e-commerce operation and data operation.

Here are some more reliable offline training institutions for you.

1, Zhixue Nachuan is an institution specializing in SEM offline training in Nanjing, Jiangsu Province, with reasonable curriculum. Excellent teaching staff, suitable for beginners to learn, but also suitable for the following categories of people to sign up for study, 1. Confused students who just graduated II. Students who want to earn a high salary. Students who want to learn a skill. Students who are interested in various media platforms on the Internet. Students who want to change careers. Students who want to start a business online.

2. The training teachers of Nanjing Zhixue Nachuan are all excellent. Their teachers are very serious and responsible, and they are humorous in explaining the basic knowledge points, but the biggest feature is that they pay attention to the practical part. There are not many training institutions that focus on practical operation now. Zhixue Nachuan will provide real accounts for students to get started. Simply memorizing knowledge points can't fully understand SEM knowledge points, but they can also learn a lot in official website. I saw that official website (www.zhixuenc.com attached here) found some interesting knowledge points before signing up. If you are interested, you can go and have a look first and compare more. Smart learning is well done, and the offline course teacher comments on the spot, so that students can make full use of the fragmented time to learn more practical skills!

3, the training price is generally around 1W to 2W, but don't be scared by this price, it's really worth learning! With the wide application of SEM in the world and its rapid start in China, SEM has been in a leading position in the development of this emerging market, the Internet. In developed countries such as Europe and America, SEM has become a very popular means of corporate external marketing, and the salary of its SEM employees is also at the leading level in the Internet industry.

In China, by the end of 20 1 1, 400,000 enterprises had started SEM, and many of them had made good profits. However, due to the shortage of professional SEM staff, the gap of SEM staff is huge. At present, the average monthly salary of junior SEM employees in China has reached RMB, and the average monthly salary of intermediate SEM employees is RMB.

Here, I recommend an institution in Nanjing that specializes in SEM offline training. I learned from their www.zhixuenc.com and official website that the SEM offline course of Nanjing Zhixue Nachuan is mainly divided into five parts, including account establishment, data analysis, optimization exercise, effect improvement and additional modules. It is a compulsory course for bidders and bidding supervisors! After listening to the audition class, you can sign up immediately. You can also add their teacher WeChat to make an appointment directly 19850702259.

Account establishment module

Training purpose:

Master the basic principles and know why. If you want to do a good job in bidding promotion, you must first systematically understand Yanzhou price and establish bidding thinking. Through the study of this chapter, you can master the meaning of every basic operation such as keywords, bidding, matching and creativity. And you can make your own accounting strategy according to the project and complete the accounting work independently. At the same time, do a good job in the preliminary work of account optimization.

Data analysis template

Training purpose:

Data analysis thinking, insight into the meaning of data representation. Data analysis reflects real problems with real data, so that the operation is no longer blind. This chapter will help you to establish a systematic data analysis thinking from the perspectives of confirmation purpose, data statistics, problem analysis, problem solving and auxiliary tools. , combined with real data.

Optimization practical module

Training purpose:

Optimize development ideas and master intelligent delivery skills. Master the intelligent delivery skills of big search, and at the same time improve the ability to solve problems and optimize practical ability. This chapter will improve thinking and solve common problems from two aspects of flow control skills and effects. The OCPC delivery skills and intelligent landing page making of basic wooden fish can improve your account optimization skills and traffic control thinking.

Effect improvement module

Training purpose:

Understand operation and marketing, and be fully responsible for the effect. Don't do bidding that only knows technology, stand on the commanding heights and be responsible for the effect. This chapter is learned from today's headlines, 360 and other big search platforms, which makes the delivery more comprehensive. However, high conversion page optimization skills, aggressive copywriting and multi-channel drainage integration thinking make you a bidder without shortcomings and have the ability of project supervisor.