How do training institutions formulate questionnaires to obtain the most accurate information?

Market research is a very important link in the enrollment work of training schools. In order to obtain accurate, comprehensive, valuable and qualified information through market research activities, the key is to have a high-quality market survey questionnaire as a support. Next, I would like to share some skills about the design of market research questionnaire, hoping to help the principals and friends.

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1, questionnaire structure

(1) Opening remarks

1. Address and greeting;

B. presentations by researchers;

C, clarify the purpose and significance;

D. Explain that the investigation will not bring trouble to customers;

E, explain the answer time. Thank you for 2 minutes.

F. express gratitude. Thanks for your support.

(2) the content of the questionnaire

The content of the questionnaire needs to be determined according to the specific investigation tasks and project conditions.

(3) Questionnaire records

A. the name of the visitor;

B, investigation time;

C. other relevant information.

(4) Instructions for filling in the questionnaire

This part of the content is to explain the questionnaire design problems and terminology and other related information, and explain the matters that researchers need to abide by and the matters that respondents should pay attention to when filling in. For example, with the vigorous development of various education and training institutions, choosing a suitable education and training institution has become the focus of parents and individuals. In order to understand the real needs of students, we set up this group of surveys.

2. Questionnaire

(1) is closed. Closed-ended means asking questions in a questionnaire, and respondents will use various possible answers prepared in advance to make multiple-choice questions.

(2) open. Open questionnaire refers to asking questions in the questionnaire, but not listing all the answers, and the respondents are free to answer.

3. The design process of the questionnaire.

(1) Determine the design theme of the questionnaire;

(2) determine the way of asking questions and the order of answering questions;

(3) Design the first draft of the questionnaire and conduct a pre-investigation;

(4) Design a formal questionnaire.

More exciting content in the teaching and training industry is operated and trained in the official account of President WeChat.

4. Considerations in the design of market questionnaire.

(1) Avoid asking and answering questions;

(2) The design is easy to remember to avoid causing difficulties to the interviewees;

(3) the content should be clear and easy to understand;

(4) Words should be vivid and vivid, avoiding hints or inducements;

(5) The order should be simple before complicated, and at the same time, some words should be inserted in appropriate places to encourage respondents to continue answering topics;

(6) Pay attention to the rationality of asking questions.

Reference:

Xx training institution questionnaire (student volume)

Hello!

Thank you for participating in this questionnaire survey!

We are the academic affairs department of xx. We hope to help you find the most suitable learning style through questionnaire survey. I hope you can fill out the questionnaire within 2 minutes, just "tick". Thank you!

1. Have you attended an extracurricular training class?

A, it's B, it's not.

2. What do you think is the time for extracurricular education and training?

A, during school; B, fixed training time; C, according to learning needs; D, centralized training; E. random training.

3. What kind of training do you think is appropriate?

A 30 minutes b 60 minutes c 90 minutes d 120 minutes

4. Why did you attend the remedial class after class? (multiple choice question)

A, good academic performance, want to sprint key schools.

B, mom and dad's requirements

C, also organize school classes

D, follow suit

5. The purpose of choosing a training institution is (multiple choice).