Including VI: corporate image recognition, BI: corporate activity recognition, MI: corporate mind recognition and SI: corporate design recognition.
CI is a systematic brand-name trademark action strategy. As the "root" of corporate image externalization, after a lot of investigation and serious research, two systems of business philosophy and behavior rules have been formulated.
It is the code of conduct guiding the operation of the whole enterprise and the development rule of the enterprise. This kind of norms and rules are widely spread to the public through a series of behavioral operations, thus establishing a good brand-name trademark image among the public. In this sense, CI is a strategy.
Extended information: In order to make the image investment ability produce the expected effect, enterprise managers should pay attention to the following points before introducing the corporate image system:
1, dare to invest
In corporate image planning, it is necessary to formulate corporate image development goals and specific implementation steps, find out the gap between the actual image and expectations of the enterprise before planning, and pay attention to the constructiveness and operability of planning.
We should proceed from reality.
How to shape the corporate image should be considered according to the different conditions, advantages, foundations and needs of different enterprises. For example, some enterprises can start with visual image, focus on corporate logo, brand or carry out advertising.
3. Be distinctive.
Differentiation is the most basic feature of corporate image construction. Under the condition of market economy, enterprises should pursue personalized corporate image. Personalized image is easily recognized by consumers and brings more stable customers and vitality to enterprises.
4. Corporate image
Efforts should be made to improve the cultural quality, professional quality and professional ethics of all employees. Enterprises should regularly and irregularly train and educate all employees in professional ethics, ideological quality and professional quality.
References:
Baidu Encyclopedia: Corporate Image Design