Xianna Beauty Chain was established on September 28th, 1993. After 15 years of persistent pursuit of the concept of health and beauty, it has established a good reputation in the hearts of customers, employees and partners, and has developed from a small beauty salon to a five-star beauty chain with nearly 20 branches.

Xianna Beauty is a professional women's health and beauty institution specially set up for successful ladies, celebrities and working girls, which integrates beauty, body shaping, breast enhancement, anti-aging, sub-health physiotherapy, SPA, image design and problem skin conditioning. Each branch has a business area of hundreds of square meters, equipped with high-tech beauty instruments worth tens of millions, and operates three top international beauty and skin care brands. Since the establishment of 15, Xianna has formed a set of its own management system, with an efficient management team, beauty service team and technical training team, including more than 400 industry elites.

As the first professional beauty salon in Shenzhen dedicated to providing the best skin care solution, Xianna has successively won the honors of "National Excellent Service Integrity Demonstration Enterprise" awarded by the Consumer Council, "Integrity Enterprise in the Heart of Millions of Citizens", "Five-Star Beauty Salon" awarded by the Chamber of Commerce, "Top Ten Most Charming Brand Beauty Salons in Shenzhen", "Best International Beauty Chain", "Integrity Enterprise", "Shenzhen No.1 Rest assured Beauty Salon" and "Most Professional" in June 2008.

In June 2008, Xianna Beauty Century Village Store was grandly opened.

In May 2008, the Xianna people launched "Today, we are all Wenchuan people!" Large-scale public welfare appeal series activities

In April 2008, Xianna Beauty Jing Tian Store opened.

In March 2008, Xianna Guanlan Store opened a makeup shop.

On June 5438+ 10, 2008, Xianna Bao Li Store and Dongfeng Store Cosmetics Store opened.

In 2007, Shenzhen Beauty Chamber of Commerce named Xianna as "Top Ten Most Competitive Beauty Chain Organizations"

In 2007, we broke the history of the beauty industry and held a public welfare activity of "Be a real person and do things honestly" in Huaqiang North on March 15.

In September, 2006, all the staff held a large-scale commemorative activity, and designated September 28th as "Xianna Entrepreneurship Day".

In February, 2006, Shenzhen Beauty Cosmetics Chamber of Commerce/Shenzhen Newspaper Group (Bao Jing) rated Xianna as "the best international beauty chain".

In 2005, Shenzhen Beauty Cosmetics Chamber of Commerce named Xianna as "Top Ten Most Charming Brand Beauty Salons in Shenzhen"

In 2005, Xianna expanded its chain and opened three branches in Futian District, Luohu District and Nanshan District in the same year.

In February, 2004, Shenzhen Beauty Chamber of Commerce evaluated Xianna as "Shenzhen Beauty Industry Integrity Enterprise".

In 2003, Xianna opened its first branch in Zhongshan and successfully achieved cross-regional chain operation.

In July, 2003, Shenzhen Consumer Council/Shenzhen Business Daily/(Consumer) magazine was named "Honest Enterprise in the Heart of Millions of Citizens".

From June, 5438 to February, 2002, Shenzhen Legal News was rated as "the first assured beauty salon in Shenzhen".

In April 2002, it was awarded "National Model Enterprise of Quality Service Integrity" by China Quality Inspection Association.

From 1998, the company developed from self-employed to enterprise, and the enterprise was named "Xianna".

1999 disintegrate family management and introduce modern enterprise management system.

White Rose Beauty Center was established in 1997, and has rapidly developed 30 franchise stores.

Danni Beauty Center was established in 1993. 1993 two outstanding female entrepreneurs jointly founded a beauty club. Among many beauty salons, they want to find their own way of development and adopt a brand name with unique personality and catchy health. Therefore, they were named "Xianna". As the name implies, people who are "Xianna" can get it by spelling. The word "Na" can also be spelled as "female" and "Na", which means "graceful and charming". It describes many women who create beautiful looks, charming bodies, healthy bodies and minds, and maintain their faces. 15 years later, the clubhouse has developed into the glory of today's large chain. Nowadays, the word "Xianna" has given us a deeper meaning, and it also requires us to pay more responsibilities and make greater efforts to create our more brilliant glory. The image of orchids represents purity, nobility and elegance, and contains a delicate orchid heart in connotation, which is gentle, virtuous and beautiful. Therefore, starting from the basic modeling of the brand, the original pattern structure of "orchid" is adopted to deeply explore the corporate culture tone and brand image accumulation of Xianna;

In terms of the plasticity of patterns, the "center" structure of two beauties (including two founders of the enterprise) and flowers (core) is adopted, and it progresses with the increase of Lan Xin. From the founders of the enterprise to the employees of the company, the corporate culture and business philosophy of "back-to-back, heart-to-heart, hand in hand and * * * forge ahead together" are expressed.

Regarding the color application of brand logo, for an enterprise with profound connotation, strong scale and rapid development, our enterprise color should be composed of an internationally recognized color system that represents enthusiasm, nobility, elegance and profundity. Therefore, we thought of-and applied-European red as the main color system, and cooperated with the noble and eternal gold to set off the visual recognition and internal meaning of the brand. And through the smile, care, kindness and professionalism of our Xianna people, we will serve our distinguished, elegant and beautiful customers, so that every customer can get our sincere blessing while receiving professional care. Xianna's vision: "to become the leading brand in China's beauty industry"

Xianna's mission: "Health and beauty bring a better life"

For employees, it means self-achievement and happy life.

For customers, it means creating beauty and improving the quality of life.

For shareholders, it means a harmonious and win-win situation and a reasonable return.

For the society, it means social responsibility and enhances the image of the industry.

Xianna's values: "sincere dedication, people-oriented, honest management and professional management"

Sincerely pay, let customers have baby-like care.

People-oriented, providing an ideal platform for self-achievement.

Honest management is the guarantee of sustainable development of Xianna.

Professional management is the way for Shanna to gain the leading position in the industry.

Shanna's style: "serious, efficient and devoted"

One goal: 100% profit.

One result: guarantee to complete the task.

An attitude: just look for ways, not excuses. Skin care research and development center+national direct chain organization+beauty-loving women provide the best skin solution.

core value

Honesty and professionalism

Service niche

Brand tonality

Internationalization, specialization and integrity

Brand association

Professional authority

Brand advertising language

Provide the best skin care program.