Xi Anfenghuayang Crystal Crafts Factory is a professional manufacturer of various crystal trophies, medals, souvenirs and business gifts. It has advanced production technology (microcomputer engraving, color electroplating, internal engraving and film sandblasting), excellent material selection, novel shape, crystal clear, elegant and generous features, and has designed and produced exquisite crystal-like products for many authoritative departments and well-known enterprises in China. With the continuous expansion of business volume, the enterprise has set up offices in major cities in China. As the national political, economic and cultural center, this important market is undoubtedly a battleground for military strategists.

After a period of brewing, Xi Anfenghuayang Crystal Crafts Factory set up an office in Beijing. At first, we mainly developed customers through traditional marketing channels and contacted gift companies and some enterprises and institutions. This stage is mainly to develop potential customers, and there are not many customers who really reach a deal. As the initial stage of market development, this is what many enterprises will encounter. Just as the company ran away from customers step by step, the salesman of HC Gifts and Crafts Channel contacted the company by phone. During the introduction, HC Network and its membership service of Maitong initially did not attract the interest of Yang Shichang, general manager of Beijing Office of Anfenghuayang Crystal Crafts Factory. Because this company has done a website before, the effect is not very ideal, and it still feels very vague about this kind of thing, and there is no actual market, so it is not very optimistic about the effect and usefulness of online trading.

Subsequently, the gift channel of HC Network held a small offline meeting for PayPal members, in which 200 buyers will be invited to buy and 20 gift companies will display their products, providing a platform for PayPal members to meet buyers and sellers and have a direct exchange opportunity. It was this meeting that touched Mr. Yang Shichang's heart. Such a meeting will undoubtedly have a great chance to successfully deal with the target customers directly, and he has absolute confidence in the products of the enterprise. As long as there is a stage, there is room for him to play. After such consideration, Yang Jingli has a preliminary intention to use the trading platform. As a shrewd businessman, it is very important to know yourself and yourself. Next, Yang Jingli asked a business partner who used PayPal not long ago. Through communication with him, Yang Jingli got a positive answer: "Do it, no problem!" . The recommendation of business partners undoubtedly gave Yang Jingli a reassurance. It was these various factors that prompted him to finally make up his mind.

Xi Anfenghuayang Crystal Crafts Factory has its own business philosophy: quality first, Excellence, science and technology-oriented, service first, reasonable price and fair competition. As a businessman, he always abides by the word "sincerity". Yang Jingli said, "I don't value fancy things. I have absolute confidence in our products. What I compare with others is not price, but quality. Adhere to the management principle of quality first and service first, and don't give up the principle for some petty profits. One price for one product, reasonable price is the guarantee of quality. I want to give customers a reasonable price while ensuring the price. After all, doing business is to make money, but the key is to grasp a reasonable scale and achieve a' win-win'. "

Service is also a principle that gift enterprises always abide by. A customer ordered a batch of crystal medals. Due to the weather, there is a layer of water vapor on the medal. Xi Anfenghuayang Crystal Crafts Factory wipes every product and then packs it. Because medals have different awards and different names, they are labeled on the packaging for the convenience of customers. The subtleties can better reflect the intentions of the merchants, and provide customers with a kind of wholehearted service, and the customers' efforts deserve the quality service of the merchants. The service of HC Network undoubtedly made Manager Yang discover their similarities. This service is not a flashy thing, but a real service. Through this offline trade fair, Yang Jingli had a very speculative talk with several customers, and one of them took the board at that time. This immediate effect really surprised Yang Jingli. The effect received is so fast that it has never been experienced before. The person in charge of HC Network said that in the future, the gift channel will hold more and bigger offline meetings, more buyers will come here, cakes will grow bigger and bigger, and business opportunities for enterprises will increase. The products of enterprises will be known by more and more customers. This news made Yang Jingli very excited, and he believed that there would be more trading opportunities waiting for him.

It is precisely because of this practical effect that Yang Jingli bought a commercial advertisement issued by a gift channel for the national gift market, and the company's new website will be made by HC, which greatly facilitates the maintenance. It is because of the trust in HC that a series of online and offline publicity and promotion were given to HC.

Before knowing HC, Yang Jingli's homepage was Sina, and he often checked websites such as Sohu, Netease, Baidu and Alibaba. Now HC Gift Network has become his new home page, and the market situation and supply and demand information of gifts are clear here. He can keep abreast of the latest trends and business opportunities in the gift market without leaving home.