It depends on the purpose of this official WeChat account. So many people make official WeChat accounts, although the systematic operation methods are basically the same, but in the face of different industries and different fan groups, they have different ways of playing and different marketing strategies. Generally speaking, it is easy to register in the official WeChat account, but it is not easy to operate the official WeChat account. You not only need to keep pace with the times, learn various operational tools, but also need to have certain operational means.

Third-party operation team

For operators who can only output content, it is advisable to hand over typesetting, powder extraction and operation to a third-party operation team.

Professional operation team

For operators who have no stable content output, they can ask the third-party professional operation team to make the overall operation plan, plan the topic selection, find suitable contributors, or let the third-party operation team make their own content.

System learning

For Xiaobai's operation, I suggest that you study and operate systematically first, then practice step by step, communicate with people in the same industry, see how your peers do it, and think about how you should make your own characteristics. Where is the core competitiveness of WeChat official account?

Company operation

For the company's operation, it is recommended to know the purpose of the company's official WeChat account first, whether it is used for publicity or graphic conversion.