Abstract: When people reach middle age, they are old and young, and at the same time they are faced with the pressure of job promotion and knowledge renewal. Therefore, starting a business and choosing a job must be cautious. 1, physical burden should not be too heavy, middle-aged physique has begun to decline, so when choosing business opportunities, try to avoid high-intensity physical operation projects. 2. Don't be well-known. Middle-aged people are not as sensitive as young people. At the same time, their entrepreneurial life is short and they may face re-selection. They should choose industries with large market space and stable development. 3. Don't choose industries with large capital and high technical threshold. Middle-aged people are the period with the heaviest economic pressure and mental burden in their lives, and their physical fitness begins to decline, so they can't stand the ups and downs of life. Therefore, avoid choosing industries with high thresholds, such as fitness centers, large and medium-sized restaurants, and brand fashion agents. And some industries that are too professional, such as professional beauty, electrical maintenance and auto repair, are not suitable. Second, make good use of network resources. Middle-aged people have a lot of experience, deal with many people and naturally know many friends. And friends of the same age are likely to be experienced and have made great achievements in all walks of life. When middle-aged people start a business, they must not waste valuable network resources. In the early stage of starting a business, they should listen to their friends' opinions and win their support and help. Third, make good use of industry resources. Middle-aged people generally have a long career, have a full understanding of a certain industry, and have mastered various relationships in this industry, such as suppliers, distributors, customers, industry management departments and so on. Therefore, a successful type of middle-aged entrepreneurs is to be familiar with their own industries. Fourth, the project should have a stable growth space. Middle-aged people are different from young people. In business, you can't follow the fashion and follow the trend. It is best to choose an industry with stable development space. Such as special catering, education and training, children's education and education. And pay attention to the daily necessities and health services of special groups, such as the elderly and the disabled. The personality and living habits of middle-aged people over the age of 5.40 are basically stereotyped. Try to choose projects in your favorite field when starting a business, which is conducive to early success. If you have a preference for cars, you might as well open a car beauty shop; You have research on diet, you can open a special snack bar. Some experts said that it is best to choose the service industry as the main choice for middle-aged entrepreneurship. The franchise chain system of the service industry is becoming more and more mature, with more franchisees and relatively more choices; At the same time, entrepreneurs can replicate successful models with the help of technology, management and brand support from headquarters. Such as specialty restaurants, specialty stores, convenience stores, dry cleaning chain stores, etc.