Introduction to media management, network and new media practice, new media public opinion monitoring and analysis, new media frontier, etc.
The new media major is a new news and communication major based on the great promotion of emerging media forms such as the Internet to the news and communication industry and the whole society, and adapted to the development of the digital information age and the trend of media convergence on the mobile Internet.
New media is a new industry. It first enrolled students at 20 1 1, and now nearly 30 colleges and universities enroll students. The major of new media mainly cultivates compound talents, who can master the knowledge and practical skills of network new media information dissemination, skillfully use network and new media for information collection, writing, planning and dissemination, have the ability of new media organization, operation and management, and have a broad international vision and enterprising and innovative spirit.
At the same time, graduates are required to have a profound academic foundation and a solid professional knowledge structure, not only to understand the laws of communication but also to understand the laws of today's market and broaden their horizons. In today's internationalization, they should form an overall and comprehensive grasp of the operation of the Internet industry and the digital media industry, and turn their knowledge into creativity, planning and execution capabilities;
The new media major has a good employment prospect. Graduates have great social needs and a wide range of employment. You can collect, write and edit information in various portals, media business websites, websites of party and government departments, websites of enterprises and institutions, and you can also engage in website planning, network promotion, website construction and management related to new media.
You can also be a reporter and editor in radio and TV stations, and you can also plan, direct and produce various programs. Can also engage in business development, activity creativity, media planning and other work in the print media and online media industries; Engaged in manuscript writing, video program planning, director, production, integrated marketing and media public relations in government departments, enterprises and institutions.