It is necessary to fully understand the company's history, what honors it has won, the content of product research and development and quality management, after-sales service commitment, and the company's future development direction. In addition, the market situation, circulation path and other related knowledge of commodities should also be covered.

2) Understand the industry and common terms.

Fully understanding the knowledge of the company and underwear industry can not only increase the sense of belonging of shopping guide representatives to specialty stores, but also increase the confidence of shopping guide representatives in handling sales services, because these two knowledge are very important auxiliary sales points.

3) Product knowledge

Product knowledge is the basic point of sales service introduction. Therefore, representatives of shopping guides should keep in mind the basic knowledge such as the name, type, price, characteristics, origin, brand, manufacturing technology, material, design, color, specifications, popularity, promotion points, usage methods and maintenance methods of goods. Remember: product knowledge is crucial!

4) Competitive products

In the course of work, shopping guide representatives should always pay attention to the trends of competitors (similar products and substitutes) in the same industry, such as sales volume, sales methods, market activities, price changes, new product listings, personnel changes, etc. And report these situations to the manager in time.

5) Job responsibilities and work specifications

Only by thoroughly understanding your job responsibilities and work norms and paying attention to your appearance and underwear at any time can you serve your customers well.