First, the wine is of good quality.

Maotai can be purchased at a fixed price, and the quality of its wine is naturally unknown. There are certain requirements for the rigor of production and the length of preservation. Maotai has always enjoyed a high reputation in the market. Although the price once rose, it did not affect Maotai's position in people's minds and its own sales.

Second, the brand effect is strong

Maotai is a mature brand, and brand is very important for a product. Many good products are unsalable because they have no good brand effect, and the prices are not high. Only good wine with good brand sales will be good.

Third, it is famous.

In fact, the difference between high-end wines is nothing more than who is famous. Many people say that Maotai is valuable to the brand. But in fact, the brand of Maotai is really valuable. According to the ranking of "BrandZ 20 19 Most Valuable China Brand 100", the brand value of Maotai is 36.555 billion US dollars (about 247.95 billion yuan), and the added value brought by fame is a major factor that makes Maotai more expensive.

Fourth, the brewing process is different.

Moutai scientific tradition? 12987? Craft brewing production: step on koji in Dragon Boat Festival, feed in Chongyang, feed twice, cook for nine times, ferment for eight times, take wine for seven times during brewing, and produce for one year, store for three years after classification, store for half a year after blending, and at least five years before packaging.

5. Limited production capacity

Mr. Ji Keliang, the former chairman of Maotai, said that the annual production of Moutai only accounts for about 75% of the liquor produced five years ago. The remaining 25% or so, part of it volatilizes in the process of Chen Fang, and part of it is reserved for later use. ? Based on the proportion of 75% base wine and 10% blended old wine, the theoretical sales volume of Maotai is about 85% of the base wine output five years ago.

Sixth, it is irreplaceable.

We don't need to discuss whether Moutai tastes good or not. People who say it's not delicious can only say that they can't accept the taste of maotai-flavor wine. Most people pay a high price for Moutai, not only because of its quality, but also because of its other attributes. For example, social status, status symbols, people's conformity psychology, these are their own positions in the class. Why do so many companies choose Maotai to entertain their guests? That's because there is Moutai on the wine table, and this face is enough. Although you don't know if your customer likes to drink Maotai, he certainly won't refuse to go to Maotai. In case he really likes to drink Maotai, it will be a step further from negotiation and cooperation. These characteristics are irreplaceable, so it has the confidence to raise prices. Its authenticity can only be bought in specialty stores, so dealers take this opportunity to sit on the ground and start the price of Moutai for a long time.

That's why I think Maotai is expensive!