Name: Ganzhou Ji Bu Breeding Center.

Location: Ji Bu Town, Ganxian County

Development background: At present, the country attaches importance to agriculture, countryside and farmers and has a good agricultural policy. Personally, I think it's a rural hukou and I have my own field.

Advantages of the base: it is located in shallow hills and near the river. The soil is fertile, the annual precipitation is even and the water source is clean, which is suitable for irrigation. There are many fields and low rents. The national market is large, and the demand exceeds the supply.

Development mode: at first, loach farming was the main way. When the loach culture technology reaches a higher level and there is a stable market, the culture scale will be expanded. How many acres to expand depends on the financial resources and land policy at that time. Then build a brand of loach farming.

When mature, build sideline and industrial chain. Seek a higher platform.

Development concept: develop with scientific concept, take ecological agriculture as advantage and take green agriculture as guidance. Keep innovating and forging ahead, and build your own brand. The degree of mechanized operation is improved, irrigation is mechanized and seedling raising is scientific.

Main techniques: soil measurement, fertility and PH value. Water should be pollution-free, easy to get water, and there are ways to raise seedlings. Selection of varieties. Collect, clean (clean water, planned well water) and salvage.

Development stage:

The first stage: study technology in a professional place, raise loach in a paddy field near home, ask for capital preservation, seek market, import and export channels and market research. The investment is 654.38 million yuan (land lease, materials, farmland construction, wheat seedlings, labor costs and transportation costs).

The second stage: two years when the time is ripe. Establish aquaculture farms such as fish farms and turtle farms. The surplus economic value of developing rice fields.

The third stage: developing farmhouse music.

Action plan:

First, 1. Site selection and planning. 2. dig a pond. 3. do isolation.

Secondly, 1. Select seeds and arrange the varieties, methods and time of buying seedlings. 2. Construction site. Buy equipment. Thermometer, hygrometer. 3. Dig a well 4. Food.

Investment budget: 65438+ 10,000 yuan.

Personnel: 2 fixed personnel, and employees need to arrange according to the situation: hire temporary personnel.

Market: Ganzhou is dominated by wholesale market, Ganzhou vegetable market and hotels (special dishes), supplemented by other surrounding cities. The partner is in charge of retail and I am in charge of wholesale. When we form a scale, our products can be further sold.

Means of transport: minivans and motor tricycles.

Sales skills: focus on brand and quality.

Under the sales summary, the role of brand is very important. Sales must pay attention to credit, and you must never lose two pounds. You can only give more, not less.

In terms of publicity, we belong to college students' entrepreneurship, and we have relations with TV stations and newspapers, so we can get publicity for free.

Risk: Breeding is risky, so we combine breeding with sideline. In order to achieve ecological balance.

Postscript: We are college students starting a business. Since we have chosen agriculture, we should establish and manage it with modern ideas. We must be broad-minded and far-sighted. Moreover, our goal is not only to get rich personally, but also to try our best to drive the villagers to get rich, and to have the concept that everyone is really rich. I choose agriculture, rural areas and farmers, not only because I need to start a business in agriculture, but also because I am the son of farmers and have deep feelings for agriculture, rural areas and farmers.

Model essay on syb business plan (2)

First, the mode of operation of entrepreneurial projects

Forms of technical cooperation. Considering that we are a franchise store for business and leisure coffee, it is suggested that the partners choose high-end office buildings, CBD business districts, high-tech parks, Internet cafes, stations, cinemas, docks or other places with market gaps. Unified decoration style and unified products; The headquarters provides technical support (including personnel training) and product distribution (coffee beans and tea).

Second, products and services

Description of products and services.

Sell coffee, tea, drinks, simple meals and other commodities, provide excellent environment and service for guests, let consumers show a taste, experience a culture and place their feelings here, and make coffee bar a good place for business and leisure and couples to get together.

These businesses do not conflict with the property of the owner of the investment site. On the contrary, it can supplement the tourism advantages of the owners of investment places.

2. Comparison of entrepreneurial project competitions

The pattern of peer competition is beneficial to us and can better enhance our popularity. Relatively speaking, our management level, product and service quality are equivalent.

3. Resources and technology

Coffee shop is an industry that needs scale and grade, and it is also an industry that requires strict products and services. After all, it has a high consumption color, and consumers must be concerned about the full embodiment of its consumption value. To do this, there are high requirements for investors' resources and technology. Investors choose to join the cooperation mode, on the one hand, they get enough resources, advanced equipment and technology, on the other hand, they also avoid many business risks.

Third, the market analysis

1, market demand

(1) Stable old customer resources.

(2) Office buildings and hotel customers.

(3) shopping and entertainment places.

(4) Mature residential areas

(5) Foreign-funded companies and many IT enterprises, companies and other emerging industries in the region.

(6) If there are many schools in this area, faculty and students' couples are also potential customers.

Industry trend

(1) The coffee consumption market has developed rapidly, which has become a major trend of urban consumption, and the pre-market cultivation has ended. Nestle, Maxwell, Colombian and other international coffee companies have set up branches or factories in China. 12 survey of inland cities shows that 32% of urban residents drink coffee. In addition to Shanghai, there are Kunming, Xiamen, Hangzhou and Tianjin, and the proportion of people who have drunk instant coffee in the past year is above 30%.

2) Coffee consumption is getting higher and higher, and the charm of culture is the charm of the market. Simple instant coffee is far from meeting the requirements. Consumers begin to recognize the brand and style of coffee and know how to enjoy the fun brought by coffee.

(3) Education level and family monthly income are related to the frequency of drinking coffee. This means that coffee, a drink imported from the west, is a way of life, symbolizing the ruling class in Chinese mainland.

(1) indirect competition with strong brand stores.

At present, StarbucksCoffee in major cities, Laoshu Coffee in Taiwan Province Province, cross-strait coffee and so on are all equally divided.

(2) Direct competitors. Small cafes have a small audience, and it is necessary to ensure that there are no other cafes within Fiona Fang 1 km.

(3) Marketing planning

Make use of the brand and resource advantages of franchise stores to quickly establish the popularity and reputation of the Belgian royal family and stabilize old customers.

Four. Promotion plan

(1) Publicity

For residents of high-end residential areas, exquisite advertising leaflets (DM) and small gifts can be distributed to car owners in the parking lot of nearby shopping places, and leaflets can also be made into coupons.

(2) Event marketing

① Student gatherings and reading activities. Contact the student union organizations of several important universities in the joining area and hold some salon parties and reading activities, which is still conducive to improving the taste and attracting students and young people to spend.

When the time is ripe, you can also hold an essay activity with the theme of "Coffee and Life".

(3) service marketing

① Establish a membership card system.

The name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if consumers are with others and waiters can address him or her as Mr. or Ms. * in public, they will feel very respected.

② Personalized service.

Putting some publicity materials on the table, which are knowledge and stories about coffee, can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand. Provide special interpreters for many consumers who get together. If they are interested, you can introduce them to the names and places of origin of various coffees. You can also involve it in the coffee making process.

In order to win customers' love, coffee shop entrepreneurial projects should not only work hard on storefront design, but also pay attention to characteristics in coffee making.

Attachment: investment management skills of coffee shop

At present, the market competition in the catering industry is quite fierce. It is not easy for investors to better seize the business opportunities of the catering industry and earn more money through a certain project, because they need to think from many aspects, because for investors, it is much easier for you investors to operate a project only if you are fully prepared. Below we introduce the contents that should be paid attention to when operating a coffee shop as follows.

Invest in the coffee shop environment: the internal environment of the restaurant also affects the operation of the restaurant. Because everyone wants a warm and comfortable dining environment. The interior decoration of the restaurant should be like this: the floor, walls, doors and windows in the restaurant should be designed to give people a warm and comfortable feeling.

The contents and materials of the menu should be clear, and the cover design of the menu should give people a sense of freshness. Clean environment. This requires the dining room tables and chairs to be placed neatly, so that the legs of the table are in a line; The dining table, chair legs and plates on the dining table are rows horizontally and columns vertically; The walls, decorations, floors and desktops of the dining room should be clean and dust-free.

The environment of the restaurant should adapt to the gender and age of the customers. The uniforms of service personnel are iconic and influential. The uniform of the service personnel should be consistent with the style of the restaurant. Unique uniforms can not only set off the atmosphere, but also promote sales. Tableware should be artistic.

Investing in the location of coffee shops and restaurants: The catering industry is different from other enterprises in that it attracts customers to spend in restaurants, rather than transporting products from the place of production to the place of consumption. Therefore, the choice of restaurant location has a great influence on restaurant management.

Choosing a good location is the premise of the emergence and development of restaurants. Compared with other factors of restaurant management, restaurant location has the characteristics of stability and long-term. So once the location of the restaurant is determined, it can't be changed, otherwise it will waste a lot of resources. The factors that affect the location of restaurants have already been mentioned before, so I won't go into details here.

Service factors of investing in coffee shops: catering industry is a service industry, and service is the lifeline of restaurants. On the other hand, the tangible facilities of restaurants can only reflect their value through service.

In short, when investing in coffee shops, investors should pay attention to the environment of coffee shops, because a good and comfortable environment will bring pleasure to the destruction. Pay attention to the location of the coffee shop and restaurant here. It is very beneficial to choose a suitable location. Finally, we should pay attention to warm and thoughtful service. Investing in coffee shops, only by taking these factors into account, can business get better and better. This is also a skill of management, and I believe it will bring some help to friends who invest.