Speaking of Beiqi Deben, many netizens may not be familiar with it. This joint venture company was established by BAIC and Mercedes-Benz technology in March 20 15. It is the most important and core R&D technology center of BAIC, and its main business includes vehicle R&D projects, research and application of new automotive technologies, engineering consulting and training, technology licensing and transfer, etc. Headquartered in Beijing, it has an office in Stuttgart, Germany.
In other words, BAIC Deben is actually a joint venture company that provides technology for BAIC, and its main technology is MBtech (Mercedes-Benz Technology). BAIC Deben is mainly responsible for vehicle design, technical research, high-end vehicle platform and new energy vehicle development of high-end models of BAIC's own brand, and the technology center will also help BAIC absorb and upgrade SAAB technology platform.
Of course, both sides have their own purposes in cooperation. BAIC hopes to help its products go to the high end and enhance the brand premium through the technology provided by Mercedes-Benz; Mercedes-Benz's technology is simpler, that is, it helps BAIC by providing technology, thus increasing profits and income.
Thanks to the technical service provided by BAIC Deben, BAIC also had a channel to use Mercedes-Benz platform technology during this period, and even launched BJ80, which is very similar to Mercedes-Benz G-Class and old GL. BJ90 and Beiqi's latest product, Beijing -X7, are also supported by Beiqi Deben. Among them, BJ90 supported by German technology is also very confident in price, reaching 698-998,000 yuan (the previous price was 998-1.288,000 yuan). Not only that, Mercedes-Benz also authorized the platform of the previous generation E-Class V2 12 and the core technologies related to the front and rear axles to BAIC.
From this point of view, although BAIC Debenham did not fully show his housekeeping skills, he also made great technical support to help BAIC products go to the high end.
However, reality is still too cruel, and fantasy is not as good as reality.
As we all know, the market performance of BAIC autonomous passenger cars has not been very optimistic. The performance report of 20 19 shows that the gross profit of Beijing brands decreased from-35160,000 yuan in 20 18 to-47.28 million yuan.
On June 5438+ 10 last year, the independent board of directors of BAIC also made a major integration, integrating the Saab brand under BAIC and the BAIC brand under BAIC Blue Valley into a brand-new brand "Jing". Together with the previous independent off-road brand of BAIC-"Beijing" and high-end new energy brand ARCFOX, it was finally organized into three sections: "Beijing", "Beijing" and "ARCFOX".
After the adjustment, BAIC does not seem to have improved. In terms of sales volume, the cumulative sales volume of Beijing automobiles from June 5438 to August this year was 43 165, down1.5% year-on-year; The cumulative sales volume of BAIC new energy was 1884 1 vehicle, down 78.7% year-on-year. In terms of profit, the net profit of Beijing Auto in the first half of this year was only 65.438+0.47 billion yuan, down 65.7% year-on-year; The net profit of BAIC Blue Valley was-19 billion yuan, down 28/kloc-0.5% year-on-year.
Sales are sluggish and it is difficult to improve profits. Beiqi Deben is more like a burden to Mercedes-Benz. This is also the case. With the imminent transition of global electrification, Daimler Group needs a lot of money to accelerate electrification. In addition to layoffs and cost reduction, cleaning up non-performing assets is also a self-optimization of assets.
In recent years, Geely, Great Wall and Chang 'an have gradually transformed into high-end products and achieved fruitful results. However, when attacking the independent high-end, BAIC is more forward-looking than the first three. Sic Bo is the standard-bearer of BAIC attacking high-end. When the brand of BAIC was reorganized on June 20 19 and 10, the silicon carbide brand withdrew from the historical stage, which proved the failure of high-end BAIC.
After a lapse of one year, as an important support for BAIC to move towards the high end, the withdrawal of Mercedes-Benz technology from BAIC Deben gave it a heavy blow. So, without the "thigh" of Mercedes-Benz technology, where should BAIC go? (Text/Lyme; Trial/Fu Rui Cheng Xiang)
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.