Current location - Training Enrollment Network - Education and training - What's the difference between marketing and marketing planning?
What's the difference between marketing and marketing planning?
Simply put, marketing generally refers to selling goods to groups and individuals in need through various means.

Marketing planning means that marketing planning is a kind of marketing activity and rational behavior using wisdom and strategy. Marketing planning is a rational thinking activity with the help of scientific methods and innovative thinking to change the current situation of enterprises, achieve ideal goals, analyze and study innovative designs, and formulate marketing plans. This is the practical application of marketing strategy to the implementation of marketing objectives and an important part of the whole process of marketing management.

About marketing: business: management, marketing: sales. There are many people who study marketing, talk about marketing and do marketing, but there are not many sales experts and few who know both sales and operation. Marketing is a systematic project, which integrates many elements.

About planning: strategy: refers to strategy and strategy; Planning: refers to planning and arrangement; The connection is: a planned implementation strategy. Usually, it is an activity that organizers need to integrate various resources and carefully arrange according to the weather, location and people. Good planning can be linked and echoed. Planning can be large or small, and the time can be long or short.