Overall situation: e-commerce service industry is an important part of e-commerce ecosystem. After nearly ten years of rapid development, driven by the development of logistics express delivery, online payment and electronic authentication, the e-commerce service industry has developed rapidly. In 2020, the operating income of e-commerce service industry in China reached 5.45 trillion yuan, an increase of 0.98 trillion yuan compared with 20 19 and a year-on-year increase of 2 1.9%. In 2020, affected by the COVID-19 epidemic, offline stores closed and the demand for online services increased rapidly.

Live shopping, online payment, non-contact distribution, and door-to-door return have become the "new normal" of consumer online shopping under the epidemic, and the demand for IT solutions, new marketing services, professional operation services and logistics services has surged.

Relying on scientific and technological innovation, service innovation and marketing innovation in the field of e-commerce services, new formats and new models are constantly emerging. Non-contact distribution service, errands service, PaaS platform service, precision marketing service, anchor training service and agency operation service have become the normal life, which has promoted the gradual reduction of e-commerce service cost and the continuous improvement of efficiency.

E-commerce service industry is a collection of industries that provide services for e-commerce activities based on information technology with the development of e-commerce; It is an important part of e-commerce system and a new service system. It is the foundation to promote the application of e-commerce and an important supporting force to promote the innovation and development of e-commerce.