Course package: 6 DVDs+1CD(MP3 format)+course notes+Yu Shiwei classic quotations (6 1 page)+self-study kit (97 pages).

1. Professionalization means full-time or specialization.

Comments: Professionalization must be related to the "core culture" of the enterprise. Observe your "unprofessionalism" from the perspective of others.

Thinking: Managers and employees in many companies are unprofessional. What is the reason? What daily consumption makes us feel unprofessional?

Second, professional work skills "like doing things"

Review: Department posts must have the necessary "ability". Marketing is different from sales. Regardless of the degree, scope and positioning, we should all be "consulting sales".

Thinking: Why do customers always feel insecure about sellers? What is he afraid of?

Third, the professional work image is "the person who looks like that line"

Comments: The company-CIS should not only distinguish you from other competitors, but also distinguish your professional level. Personally-what do you think of "bandleader" or "Captain Rear Admiral"?

Thinking: What are the bad images of doctors, policemen, teachers and taxi drivers? What are the bad images of our company and employees?

Fourth, the professional work attitude is "doing things with your heart"

Comments: Employees or cadres do things without "heart" performance. Verbally asking cadres or employees to pay attention to it is not to get twice the result with half the effort, but to no avail.

Thinking: Assess cadres and employees according to professional requirements, and how to improve those who fail to meet the standards within a time limit?

Five, professional ethics is "the durability of brand reputation"

Review: customers accept a brand in three stages: like, trust and dependence. Brand effect needs to be accumulated bit by bit. Once it collapses, it will never come back.

Thinking: Many brands are abandoned by customers. Why?

6. What should the supervisor do in the process of professionalization?

Comments: any professionalism is required from top to bottom, and managers themselves must first do it.

Thinking: Why don't executives pay attention to or improve their professional quality?

Six keys to professional shaping

Direction is more important than effort.

Life is like climbing a ladder. What matters is not whether you are the first person to climb to the top of the ladder, but whether your ladder is properly built on the wall you want to climb. Therefore, when you start, you must first see where your sprint is.

Attitude is more important than knowledge.

Career success depends on three elements, namely knowledge, ability and attitude. Knowledge solves the problem of knowing how to do it, ability solves the problem of whether to do it or not, and attitude solves the problem of whether to do it or not. On the surface, workplace competition is the competition of knowledge, ability, position, performance and relationship, but in essence it is the competition of professional mentality and attitude towards life. What kind of mentality will lead to what kind of life. A positive and healthy professional attitude is the most important capital for career success and also the core competitiveness, because attitude determines success or failure.

Ability is more important than salary.

There are two kinds of professional income: external income and internal income. External income refers to your salary, bonus, allowance, welfare, position and honor, while internal income refers to your professional knowledge, ability and quality. At the beginning of our career, we need to pay attention to the increase of "external income", but we need to pay more attention to the increase of "internal income", because "internal income" determines "external income" and ultimately determines our career future.

EQ is more important than IQ.

Everyone in the workplace knows that "IQ decides to hire and EQ decides to improve". How to become a person who is welcomed by colleagues, liked by superiors and reused by enterprises? This requires us to make up the lesson of EQ.

Team is more important than individual.

A drop of water will never dry up unless it sinks into the sea, and a person will have greater strength only if he is integrated into the team. Throughout Chinese and foreign history, countless heroes have succeeded in "waving their arms and gathering applicants" and lost in "leaving Germany and being alone". To be wonderful, you must have a successful team, which should be the knowledge of professionals.

The first is more important than the second.

The first man to climb Mount Everest was Sir Edmund Hillary. Who is the second person? Many people may not remember. The first man to travel in space was Gagarin. Who is the second person? Many people may not remember it either. Sometimes, history is really cruel, only acknowledging the first one and not remembering the second one. The same is true of workplace competition. There is only one chance. To be the best, striving for the first is success, and the second may mean regret and failure.