Review of the Company's Work Plan for the coming year 1
Since I entered the marketing department in February, I have been responsible for the design and production of the company's advertising products. And the choice of advertising media and suppliers.
At present, the company adopts the advertising-free battlefield sales model, which I think is the main reason why the company's product sales and market prospects are not optimistic. From February when the product packaging was confirmed to the time when the product entered the market, we only participated in the promotion of the food exhibition at the Sugar and Liquor Association in March and the mechanical promotion of some sales venues. The audience of the products was limited, which failed to effectively expand the awareness among the whole market and consumers, formed enough word-of-mouth effect, and prompted a large number of consumers to buy. Consumers have not really seen the development advantages of our products and a series of preferential policies of the company.
Work plan for the coming year
(1) The company must have an annual advertising plan for the target market. How much is the annual advertising fee? When are they scheduled? In what media? Do you create your own ideas or entrust an advertising company to do them? These are all issues that we need to seriously consider next.
(2) Make clear where your competitive advantage lies, and use advertisements to continuously focus on publicity. If our main product is new youth snack food, we should publicize our product advantages from different angles, and emphasize the word "new" for product innovation, which is pure natural, green, healthy, high-quality, popular and well-received. The company's advanced production equipment, pure natural alpine pasture raw materials, good production environment, skilled operation method, reasonable price and high standard service process are all reinforcing that our company is the best in this area, and our products are the most favored by consumers, thus attracting consumers to patronize and buy.
(3) Advertisements appearing in various media should be consistent in image and appeal, the former is beneficial to consumers' identification; The latter, saying the same thing in different media, will have great advertising influence. Don't change your image frequently, which makes it difficult for consumers to remember.
(D) Pay attention to the network marketing strategy, in the major well-known search engines, forums, blogs, such as "Maopuwang" forum, chinaren China, etc. , was rated as teenagers' favorite and favorite. A large number of forums focus on publicity in the form of soft articles and online advertisements, and focus on establishing the product image of our company. Participate in forum activities to consolidate and improve the good cognition of products in consumers' minds and promote consumers' desire to buy.
Over the past 2 XX years, under the care, support and leadership of the county party committee, county government and county construction bureau, and through the joint efforts of the company leaders and all employees, the company has done a lot of work and made certain achievements in production, operation and safety management, which are summarized as follows:
First, the production and operation achieved the expected goal.
1. Since the beginning of this year, the company has actively focused on the objectives and tasks of XX years, and successfully completed the installation works of courtyard pipe network and households in dd community, dd garden, State Taxation Bureau and dd square. 600 households were installed throughout the year, and 5 10 households have been opened for use.
2. Complete the installation of dn 159 and pedn 160 pipelines about 2.5km from the gas distribution station to dd New District. In dd District, some indoor pipe networks have been installed for more than 760 households.
3. Complete the installation project and preliminary work of dn 159, the main pipe from the gas distribution station to the dam tail groove, and the peripheral pipeline 1km in dd construction area, that is, buy back about159 seamless steel pipe and more than 200,000 auxiliary materials. And complete the installation of the main courtyard network in the dam tail trough new area for about 3 kilometers. 65,438+1At the end of 0, the investment in the project under construction is 1.7 million yuan.
4. Complete the renovation of telecom residential buildings, food bureau residential buildings, agricultural company residential buildings and food company residential buildings (indoor meters are changed to outdoor meters), and complete the renovation of indoor meters for more than 80 households.
Second, the business situation has entered a virtuous circle and achieved certain results.
1, realizing sales tax and profit. By the end of June 10, the accumulated business sales income was 6.735 million yuan, and the main business tax and surcharges and value-added tax * * paid 222,000 yuan.
2. Newly added fixed assets 1.555 million yuan.
3. The return period of civil natural gas fee is gradually shortened, and the arrears rate is reduced from 40%-50% to 25%-30%.
Third, pay attention to strengthening internal management and introduce competitive incentive mechanism.
1. This year, the company mainly completed the indoor installation of Yanfeng Community, Binjiang Garden, the high-rise of the State Administration of Taxation and the courtyard of Fortune Plaza; According to the deployment and requirements of the county government, the supervisor and hospital management of Gaotan and dam tail trough are treated as special affairs, and the time and progress are synchronized with the corresponding infrastructure, so that the corresponding tasks can be completed on time and in quantity, creating conditions for the implementation of Gaotan and dam tail trough infrastructure.
2. For all key projects, the company adheres to the principle of "safety first", conscientiously completes the project safety work, and the competent leader in charge of safety personally pays attention to it, layer by layer, from point to person. Never let go of any security risks. Organize hidden dangers rectification in time, implement measures, and nip hidden dangers in the bud. In particular, strengthen the safety inspection on holidays to ensure safe and stable gas supply. Zhaoyun pipeline shall be inspected by special personnel. This year, two natural gas leaks caused by car body corrosion were discovered, and the company immediately organized personnel to repair it overnight and rectify it in time. In order to cooperate with the company's work, the company specially purchased and installed a set of odorization device, and carried out two major inspections of odorization and leak detection in September and June of 5438+/KLOC-0, and publicized it on county news TV programs for two weeks in a row, which enhanced users' awareness of safe use of natural gas to detect leaks.
3, the introduction of competitive incentive mechanism, the implementation of the assessment of the area responsible for safety rewards, on the contrary, those who did not find security risks to give assessment points. Safety is linked to benefits such as wages and bonuses, which greatly mobilized the enthusiasm and initiative of all employees. This year, several man-made accidents were detected in the urban area, namely, the natural gas pipeline was damaged twice due to house repair and electric ditch repair in Yanfeng Community, and the natural gas pipeline was damaged and leaked due to other constructions such as Tianba New Street and Yucai Road. Once found, organize personnel to repair it in time and restore gas supply quickly. Over the past XX years, the company has not had any safety accidents and achieved safe production.
4. Improve various rules and regulations, publicize the price standards of natural gas initial installation fee and gas fee, set up publicity boards, set up emergency repair, complaint and inquiry telephones, add image columns of company cadres and workers, implement the first inquiry system, commitment system and service convention, establish user telephone repair registration, and implement the reply execution system within 24 hours. Solve the problems raised by users in time.
Four. Existing difficulties and problems
The company has gone through ten spring and autumn periods, experienced a difficult and tortuous development process, and will encounter new difficulties and challenges in the face of the new development situation.
The company's work plan for the coming year 3 20xx is a crucial year for the company's development. Our department will closely focus on the company's development strategy and business objectives, and Qi Xin will make concerted efforts to perform their respective duties to ensure that all aspects such as manpower demand, manpower training, system maintenance, salary incentive and logistics support can meet the company's business development needs, and fulfill their duties to achieve the company's 20xx annual goal.
1, improve the company's various systems and work standards.
(1) According to the company's development needs, timely modify and optimize the company management system, make the company system more reasonable and standardized, and lay the foundation for the company's "rule of law".
(2) According to the actual operation of each department, formulate and improve the company's operation process, so that the communication between departments is smoother and the procedures are more standardized.
(3) According to the original job responsibilities, combined with the actual situation of each department of the company, modify the job responsibilities of each department. Make the responsibility clear, and the responsibility is clear.
2。 Dig deep into recruitment channels to meet human demand.
(1) Formulate the annual recruitment demand of the company according to the company's post establishment and vacancy requirements. According to the recruitment demand, determine the recruitment channels, implement recruitment policies and procedures, and recruit suitable manpower and talents for the company.
⑵ According to 20xx's annual recruitment experience, the shop assistant recruitment is in the form of on-site recruitment in the square, supplemented by posters and banners hanging outside the square, and it is insisted on on on-site recruitment outside the square every five working days.
(3) The turnover of self-employed individuals tends to be stable, and there are not many vacancies.
(4) Budget the annual recruitment expenses of 20xx, and reduce the daily recruitment and publicity expenses and website recruitment expenses.
5) Communicate with the operation department, build an interview platform for resigned employees, effectively understand the reasons for employees' resignation, and make analysis and improvement to reduce the employee turnover rate and stabilize the sales staff.
3。 Strengthen training management and build a training system.
(1) If a suitable training specialist cannot be found, Director Cui will be responsible for 20xx training and concurrently serve as a training specialist to implement the 20xx annual training plan.
(2) According to the actual situation of the company and the needs of the company's development strategy, formulate the 20xx annual training plan and organize its implementation.
⑶ Contact with external training institutions. In 20xx, it is planned to send company managers to professional institutions or large well-known department stores for training. The main courses are business etiquette, sales skills, service concepts, etc., to improve the overall quality of managers.
(4) Internal training is mainly given to training specialists, supplemented by department heads. Continue to carry out video training and study, and each department will arrange a two-hour course once a week according to the actual work situation in 20xx. Finish a course, write your training experience and take the exam. Continue to learn all year round, and strive to build a learning organization and a growing team.
5) Conduct monthly induction training for new employees, so as to be timely and effective, and make new employees familiar with the company's process system, corporate culture and job responsibilities as soon as possible.
4。 Strengthen performance management and build a reasonable incentive mechanism.
(1) According to the company's annual business objectives, formulate the company's 20xx annual performance appraisal system.
⑵ Implement performance management according to 20xx annual performance appraisal system. The performance appraisal team needs to monitor the whole process to make the performance appraisal fair, just and transparent and give full play to the incentive function of the performance appraisal. Let those who work more get more, those who work less get less, and those who don't work may not. Capable people give opportunities for promotion, while mediocre people give opportunities for education.
(3) According to the assessment results, conduct effective interviews, advocate advanced and backward education, and give the laggards opportunities to improve their education progress.
(4) According to the assessment results, constantly improve the assessment system, so that the assessment system is more perfect and can play an incentive role.
5。 Control labor costs and improve salary structure.
(1) Revise the establishment of each department according to the company's development needs to ensure that people and posts are suitable. Streamline redundant staff, reduce the cost of human management, and appropriately adjust the salary and treatment of on-the-job employees.
(2) According to the existing salary standards and post conditions, design a detailed salary grade system and post grade system, and combine the results of performance appraisal to give employees a better, more scientific and broader promotion space and enhance their sense of belonging.
6。 Strengthen the construction of corporate culture and enhance the cohesion of employees.
(1) (1) In 20xx, the department plans to cooperate with the Planning Department to establish an internal magazine, publish the company's high-level dynamics, release company policies, publicize the company's culture, publicize personal advanced deeds, and select excellent poems, essays and other articles of employees. Give full play to the strengths of employees and provide a platform for training, education and talent display.
⑵ In ⑵20xx, this department plans to cooperate with the Planning Department to draw up enterprise dances, determine enterprise songs and conduct training, so that everyone can sing and dance well and enrich the cultural life of employees. Set up the company flag and national flag in front of the square. The flag-raising ceremony of the national flag and enterprise flag is held once a month to cultivate employees' feelings of loving the company and the motherland, enhance employees' sense of belonging and cohesion to the company, and show the public the noble feelings of Wang Rong people who love their employees, their hometown and their motherland.
⑶ Establish a company website, establish a foreign business image and build a bridge to communicate with the outside world. Let Fuzhou people know more about Wang Rong, trust Wang Rong and build a good reputation and brand of Wang Rong.
(4) Strengthen corporate culture training and education activities for new employees, so that a cohesive corporate culture can take root in everyone's heart.
(5) When an employee is married, widowed, sick or has great difficulties and needs help from the company, all departments should communicate with the personnel department in time, and the personnel department and relevant departments will give help and condolences to the employee or his family on behalf of the company, so as to truly care for the employee, make the employee feel at home and truly integrate into the Wang Rong family.
7。 Standardize administrative work and reduce management costs.
(1) (1) In 20xx, the office management expenses will be reduced by 30% on the basis of the previous year. Material procurement should be strictly examined and approved, office supplies should be strictly applied, unreasonable procurement should be resolutely put an end to, and daily necessities and daily necessities should be stored wholesale.
⑵ Strengthen the unified management of waste products and improve economic benefits.
(3) Submit the month-end report of consumable warehouse and material warehouse for review every month.
(4) Strengthen canteen inspection, improve the quality of canteen food and service, and enhance employee satisfaction.
5] Serve all departments of the company in time and do a good job in logistics support.
8。 Strict attendance management system ensures the orderly operation of enterprises.
On the basis of 20xx attendance management, we should further control the frequency of leave adjustment, strictly arrange shifts, and strictly implement the leave approval system to eliminate the disadvantages of taking leave first and then approving. Resolutely implement the attendance discipline system and punish employees who violate discipline in time.
9。 Strengthen supervision and maintain the authority of systems and processes.
Further improve the company's supervision process and system, expand the scope of supervision, and touch on whether the department's work process and work standards meet the specification requirements. Strictly implement the frequency of weekly inspection, so that irregular behaviors can be improved in time, and matters approved by leaders can be implemented in time. Strengthen supervision and punishment, and maintain the authority of the company system.
10。 Strengthen team building and build a strong team.
(1) Establish a learning system within the department, make full use of platforms such as morning meetings, media and training institutions, and encourage employees of the department to continue to learn and grow.
⑵ Continue to maintain the team motivation concept of encouragement, praise and praise, and build a positive and energetic team.
(3) Communicate with team members, keep abreast of their work and life, and care, help and unite each member. Make team members always work happily in a harmonious, cooperative, friendly and inclusive team atmosphere.
(4) Strengthen system learning, strengthen execution training, strictly enforce company discipline, and make this department a qualified team with discipline, literacy and execution.
5] Strengthen the education of service concept, serve other departments of the company, serve the merchants of the company, serve every customer, respect everyone, and do our best to do every job well.