First of all, the degree of optimization can not be well grasped.
Especially in the process of content and external chain construction, the content problem is a key. Everyone knows that high-quality original content is the basis of website weight promotion, and everyone can grasp the content well, but many friends outside the chain are not doing very well. Content knows the importance of high-quality external links to the promotion of website weight, but they can't grasp the growth rate of external links well. Even the rapid growth of high-quality external links will lead to the decline of website weight, but many people do not grasp it well, thinking that as long as the quality is large enough, it will not affect the website weight, which is the first big problem that puzzles webmasters in the optimization process.
Second: the content of the website is boring and will not be properly polished.
Take the station as an example. After many newcomers entered the enterprise, they began to take over the website after a short SEO training, especially in the news update process of the enterprise website. Because I am not familiar with the products, I only use the product characteristics and industry knowledge learned through training as the source of website update. As a result, the text is relatively blunt, and readers only see some product descriptions similar to advertisements after reading them. The main reason is that the text is blunt and can't really help the loyal readers of the website from the perspective of empathy.
The key to our empathy lies in the user's interpretation. For things that users don't understand, we can use pictures to illustrate, and show the details of goods similar to Taobao details page through pictures, which really enhances the user experience.
Third: only pay attention to the point and ignore the surface.
Very important details, especially when many novices have just heard that optimization is content distribution. In fact, these are just two aspects of optimization. If we consider these two details separately, we will unconsciously fall into a generalized situation, mainly because optimization may involve many details, such as website structure optimization, url optimization, three major tags optimization, long tail word optimization and so on.
There are also some pseudo static, 30 1 and other page settings. We should look at the details of optimization from a global perspective, not just analyze the content from two aspects, but many newcomers only know these aspects. At the beginning of optimization, we should understand the importance of overall planning. Content and external links are just one of the details of optimization. The structure, label setting and keyword layout of the website in the early stage are all things we should consider, and the data analysis in the middle and late stage is also the details we should pay attention to. We should look at the details of optimization comprehensively, so as to continuously improve our overall optimization situation.
As a newcomer to optimization, what we can do now is to accumulate learning experience, enrich our optimization knowledge, analyze and think about optimization problems from the user's point of view, and we must have a sense of the overall situation and think about our optimization strategies from the overall perspective, so that we can truly optimize the website without paying attention to one thing.