1. Question: The content is repetitive and utilitarian. According to Li Chenggang, deputy general manager of Golden Elephant Pharmacy Pharmaceutical Chain Co., Ltd., Golden Elephant Pharmacy organizes employees to participate in training provided by upstream enterprises twice a month, and arranges 2-3 enterprises each time. The training time of each enterprise is about 1 hour. This kind of training is usually arranged in the clerk's spare time. Although there is no specific requirement that any employee must attend, the headquarters will issue specific training places to each store, which will be digested by the store itself. "However, for the same category of products, the training content provided by different manufacturers is often similar, so that the clerk wastes a lot of time in repeated training, which will lead to the clerk's low enthusiasm and even boredom." Li Chenggang said frankly, "In addition, the training provided by the upstream is usually scattered, lacking systematicness, not practical, and of little significance to the guidance of shop assistants. In addition, there are licensed pharmacists, pharmacists, ordinary shop assistants and other employees at different levels. It is difficult for upstream enterprises to grasp the depth of training content and meet the needs of shop assistants at all levels. These factors will lead to the reluctance of shop assistants to participate in the training provided by upstream enterprises. " In this regard, Ma Zhiqiang, assistant general manager of Ogina Pharmaceutical Co., Ltd. also believes that many upstream enterprises do not have a deep understanding of the needs of pharmacy clerks before providing training, and blindly conduct training, and the teaching form is too rigid. "This problem is mainly because some upstream enterprises are too utilitarian in training and only train employees for their own products." Guo Pei, Marketing Director of Heilongjiang Eleven-year Biotechnology Co., Ltd. said. 2. Methods: From the perspective of improving the quality of shop assistants, upstream enterprises should conduct training from the perspective of improving the overall quality of shop assistants, not just the knowledge points of a certain product. Only when the overall quality of shop assistants is improved can the products of enterprises sell well. "First of all, the upstream enterprises must communicate with the human resources department of the pharmacy and work out a training plan suitable for the pharmacy clerk. Secondly, improve the form, abandon the cramming training, and take more forms that can stimulate the interest of the clerk, such as the training of sticking cabinets and situational experience. Third, for strategic cooperation products, we must also set up a training system of' pre-training investigation-training-post-training tracking'. " Li Chenggang said. Ma Zhiqiang believes that in order to achieve the effect of training, upstream enterprises must communicate with the top management of pharmacies so that the top management can fully realize the importance of training; According to the characteristics of different regions, targeted training programs are formulated for different pharmacies, and training is carried out step by step and systematically. "Upstream enterprises should conduct training from the perspective of improving the overall quality of shop assistants, not just training for a certain product knowledge point." Guo Peiming believes that only when the overall quality of shop assistants is improved can the products of enterprises sell well. The upstream enterprises only conduct training at a certain point alone, which is not very helpful to the sales of the clerk.