In order to ensure the orderly progress of work or things, it is necessary to plan in advance, and a good plan will definitely pay attention to the participation and interaction of the audience. So do you know how to write a standard plan? The following is the opening plan of children's paradise I collected for you. Welcome to share.
Children's Park Opening Activity Plan 1 I. Significance of the activity
The opening of Children's Paradise is the key first step for the withdrawal of funds and brand expansion in this area. It is of great significance to decide whether the regional market can be successfully opened, so the opening ceremony should be fully prepared and publicized. Try to be popular.
Second, the purpose of the activity
1, create a festive atmosphere for opening, and strive to make the opening hot; Show strength, establish image and expand industry influence.
2. Quickly establish the popularity of children's paradise, pave the way for the good development of the region, attract more customers to participate in the opening activities, and then cultivate stable consumer groups.
3. A good start will create a good development momentum, promote sales and increase sales; At the same time, it can also evaluate and improve the quality and sales skills of personnel, and enhance their confidence and cohesion.
Third, the activity time
20xx year x month x day
Fourth, the venue
Xx children amusement park
Verb (short for verb) is the theme of the activity.
The opening of the children's playground is a great reward.
Activity of intransitive verbs
1, free trial (limited rules, children's names and contact numbers must be registered when entering the venue)
On the opening day, the children's playground is free to try out. On the day of the activity, the number of children and parents entering the playground is limited to 80, and one person is added at the entrance. Children and parents waiting for admission must be organized by staff, and one child is limited to 1 parent. The excess is charged per person 10 yuan.
2, gifts (budget 2 yuan/piece of small toys)
The first 200 children present on that day will receive 1 free gifts. (To attract people, register the information of potential consumers);
3. Credit card discount
Year card: original price 1280 yuan, current price: 300 yuan, 980 yuan.
Jika: The original price is 388 yuan, the current price is 328 yuan, and the immediate profit is 15%. Give a Barbie suit or a Transformers suit worth 55 yuan.
Monthly card: original price 198 yuan, current price 165 yuan. You only need 5.5 yuan to play all day every day.
Happy card: You can get 3 more gifts on the same day when you apply for 300 yuan 12 card.
4. Cardholders can participate in the lucky draw on the day of the lucky draw, and the winning rate is 100%.
Award setting:
First, the first prize value 300 yuan children's car 300 yuan
Second prize value 200 yuan educational toy 400 yuan
C, the third prize value 100 yuan remote control toy 500 yuan.
D, 5 yuan doll with a lucky prize of 2500 yuan.
(A: 1 b: 2 c: 5 d: unlimited)
Seven, preliminary preparation
(1) Publicity: the way and specific operation of pre-publicity.
1. Posters and outdoor advertisements: The outdoor advertising space provided by the mall is effective for spraying large advertisements; Shopping mall handrail stair glass and railing glass can be used as shop advertising space; Community newspaper column.
2, community home publicity:
This is the most direct and effective means of operation, but it is also the most complicated method. Specific operation:
(1) Divide the publicity into two publicity groups with more than two people in each group. If conditions are limited, one person can work in a group. The purpose of the publicity group is only to find and track customers, understand the details and needs of prospective customers, and finally guide customers into the opening scene through one-on-one publicity with customers two weeks before the opening.
(2) Divide the area within 5km, and basically realize balanced distribution. Each group is responsible for a region and carries out its work. Competition between the two groups, the competition index is to guide the number of people entering the park and the number of customers signing the bill. Give recognition to outstanding performance, such as cash reward and job promotion. According to the sales volume of each group, take commission and other measures to mobilize the enthusiasm of sales staff.
(3) Home publicity content: the general situation and introduction of the park and the detailed introduction of the opening activities. It is worth noting that after understanding the situation of prospective customers, it is necessary to collect, sort out and track them, and keep in touch with all the staff in the store to find a suitable starting point to prepare for the rapid card opening. The day before the opening, the propagandist should communicate with the prospective customers by telephone and confirm to come to the store to participate in the opening activities.
3. Distribute leaflets: Part-time jobs can be distributed at intersections, downtown areas or along streets 2-3 days in advance.
4. Newspapers carry leaflets: the design of leaflets should be clear at a glance, and the theme of activities is obvious. Production should reflect the grade of the brand. Never print leaflets in red and yellow, there is no grade. Release content:
A. Information of class commencement: time, place, position, appointment telephone number (advance appointment can be provided).
B. Contents of preferential activities
C. Relevant information of the park, mainly cultural connotation.
D. Information function of participating in the opening lottery and gift distribution: The publicity effect of newspaper distribution is the most direct, with wide publicity coverage, comprehensive information and clear target customers. The stunt will inevitably attract the public's attention and be willing to participate in the activities held by the opening of new stores, thus achieving the publicity effect. Entrained media: ×× Number of newspapers issued: × 10,000 copies.
5. SMS platform opening notice
It doesn't need to be distributed all over the sky, but it can be distributed in the residential area of 3 kilometers in Fiona Fang in the form of satellite positioning. Which is location transmission.
6, city children's channel publicity can cooperate with local children's channels, radio stations, broadcast publicity.
7. Advertising promotion of bus and taxi rear window glass.
8. In the urban community network, Mommy writes soft articles and sends pictures online for promotion from the perspective of Mommy.
9. Contact and interact with nearby kindergartens and preschool institutions, and invite kindergarten children and primary school students to visit the park.
(2) Layout of the opening venue:
1, outdoor layout
A. A number of congratulatory messages are hung in the building; (Specific slogan to be determined)
B several congratulatory hydrogen balloons (also called lift-off balloons) will be released in front of or on the roof of the building. (Spherical display * * grand opening of children's playground)
C, some colorful flags can be planted on the roadside of the park.
2, the layout of the entrance
A. A big red carpet is laid at the gate (red sets off the festive atmosphere when opening), and a number of flower baskets are placed on both sides of the red carpet, which is full of warmth, auspiciousness and celebration;
B, there are 1 large inflatable arches at the entrance, which are magnificent. The content pasted on the archway is: "Warm congratulations on the grand opening of * * Children's Paradise".
3. Layout of the park
There are more balloons hanging in the park, and the styles are mainly red and yellow, which shows enthusiasm, prosperity and celebration!
Step 4 arrange gifts
Gifts should be placed with momentum and in large quantities, giving people the feeling that there are many gifts and they are very valuable. There is only one purpose, to attract the attention of passing customers and create a business atmosphere.
(3) Personnel arrangement for opening activities
1. Gift delivery (1 person) (please note that the child's name and contact information should be registered before delivery).
2. Customer information registration (1 person) (the workbench, printed forms and pens should be prepared, and the contents of the forms include name, telephone number, date of birth and address).
3. Card and cashier (3 persons)
4. Maintain order in the park (2 persons)
5. Order maintenance outside the park (1 person)
6, outdoor personnel guidance (2 people) can assist other positions in time.
(4) Preparation of articles
1 2 doll (taking cartoon characters in recent popular cartoons as dolls)
2, prizes, lottery boxes, lottery tickets
3, customer information register, pen
4. Year card, season card, month card and happy card.
5. Small change
6, leaflets
7.balloons
8. Welcome
Eight, the opening process
At 8:00, all the staff arrived at their posts and made all the preparations before the celebration;
Turn on the stereo at 8: 30, play beautiful songs and enliven the scene;
9:00 salute, officially opened;
At 9: 30, the dolls walked up and down the shopping mall, making a lot of noise;
10:00 to start the lucky draw.
Nine. cost budgeting
1, publicity expenses
Step 2: Bonuses
3. Material cost
Step 4 provide funds
X. Matters needing attention
1, the choice of opening day, it is best to set it on weekends or holidays, which is more popular; Moreover, we need to pay attention to the climate, which is not suitable for opening in rainy days, and it is inconvenient for people to travel in rainy days.
2. On the opening day, the staff dressed up to show the standardized and professional management of the park.
Children's Park Opening Activity Program 21. Significance of the activity
The opening of Children's Paradise is the key first step for the withdrawal of funds and brand expansion in this area. It is of great significance to decide whether the regional market can be successfully opened, so the opening ceremony should be fully prepared and publicized. Try to be popular.
Second, the purpose of the activity
1, create a festive atmosphere for opening, and strive to make the opening hot; Show strength, establish image and expand industry influence.
2. Quickly establish the popularity of children's paradise, so as to pave the way for the' good development' of the region, attract more customers to participate in the opening activities, and then cultivate stable consumer groups.
3. A good start will create a good development momentum, promote sales and increase sales; At the same time, it can also evaluate and improve the quality and sales skills of personnel, and enhance their confidence and cohesion.
Third, the activity time
20xx year x month x day (generally choose holidays)
Fourth, the venue
Xx Jiabeiai Children Theme Amusement Park
Verb (short for verb) is the theme of the activity.
Six, Baika Love Children Theme Park opened a big reward.
Seven. activity
1, free trial (limited rules, children's names and contact numbers must be registered when entering the venue)
On the opening day, the children's playground is free to try out. On the day of the activity, the number of children and parents entering the playground is limited to xx people, and they will appear once.
One person is added to the entrance, and the waiting children and parents must be organized by the staff to wait in line for the entrance. One-child limit 1 parents, and the excess will be charged per person 10 yuan.
2, gifts (budget 2 yuan/piece of small toys)
The first 200 children present on that day will receive 1 free gifts. (To attract people, register the information of potential consumers);
3. Credit card discount
Year card: original price 1280 yuan, current price: 300 yuan, 980 yuan.
Jika: The original price is 388 yuan, and the current price is 328 yuan. Immediately, 60 yuan will be given a set of Jiabeiai schoolbags or Transformers worth 55 yuan.
Monthly card: original price 198 yuan, current price 165 yuan. You only need 5.5 yuan to play all day every day.
Happy card: 300 yuan 12 card, you can get 3 more gifts on the same day. Step 4 draw a lottery
Cardholders can participate in the lucky draw on the same day, and the winning rate is 100%.
Award setting:
One in 300 yuan, the first prize value of 300 yuan children's car (battery class)
Second prize value 200 yuan educational toy 400 yuan
C, the third prize value 100 yuan remote control toy 500 yuan.
D, 5 yuan doll worth 2500 yuan (A: 1 B: 2 C: 5 D: unlimited).
Eight, preliminary preparation
(1) Publicity: the way and specific operation of pre-publicity.
1. Posters and outdoor advertisements: The outdoor advertising space provided by the mall is effective for spraying large advertisements; Shopping mall handrail stair glass and railing glass can be used as shop advertising space; Community newspaper column.
2, community home publicity:
This is the most direct and effective means of operation, but it is also the most complicated method. Specific operation:
(1) Divide the publicity into two publicity groups with more than two people in each group. If conditions are limited, one person can work in a group. The purpose of the publicity group is only to find and track customers, understand the details and needs of prospective customers, and finally guide customers into the opening scene through one-on-one publicity with customers two weeks before the opening.
(2) Divide the area within 5km, and basically realize balanced distribution. Each group is responsible for a region and carries out its work. Competition between the two groups, the competition index is to guide the number of people entering the park and the number of customers signing the bill. Give recognition to outstanding performance, such as cash reward and job promotion. According to the sales volume of each group, take commission and other measures to mobilize the enthusiasm of sales staff.
(3) Home promotion content: the general situation and introduction of the park and the detailed introduction of the park opening activities. It is worth noting that after understanding the situation of prospective customers, it is necessary to collect, sort out and track them, and keep in touch with all the staff in the store to find a suitable starting point to prepare for the rapid card opening. The day before the opening, the propagandist should communicate with the prospective customers by telephone and confirm to come to the store to participate in the opening activities.
3. Distribute leaflets:
Part-time jobs can be arranged at intersections, downtown areas or along streets 2-3 days in advance.
4. Newspapers with leaflets:
The design of the leaflet should be clear at a glance, and the theme of the activity should be obvious. Production should reflect the grade of the brand. Never print leaflets in red and yellow, there is no grade.
Release content:
A. Information of class commencement: time, place, position, appointment telephone number (advance appointment can be provided).
B. Contents of preferential activities
C. Relevant information of the park, mainly cultural connotation.
D. Information about the participation mode of the lottery and the distribution of gifts.
Function: The newspaper has the most direct publicity effect, wide publicity coverage, comprehensive information and clear target customers. The stunt will inevitably attract the public's attention and be willing to participate in the activities held when the new store opens, thus achieving the publicity effect. Entrained media: ×× newspaper
Number of publications: × 10000 copies
5. SMS platform opening notice
It doesn't need to be distributed all over the sky, but it can be distributed in the residential area of 3 kilometers in Fiona Fang in the form of satellite positioning. Which is location transmission.
6, city children's channel publicity
Can cooperate with local children's channels and radio stations for business promotion.
7. Advertising promotion of bus and taxi rear window glass.
8. In the urban community network, Mommy writes soft articles and sends pictures online for promotion from the perspective of Mommy.
9. Contact and interact with nearby kindergartens and preschool institutions, and invite kindergarten children and primary school students to visit the park.
(2) Layout of the opening venue:
1, outdoor layout
A. A number of congratulatory messages are hung in the building; (Specific slogan to be determined)
B several congratulatory hydrogen balloons (also called lift-off balloons) will be released in front of or on the roof of the building. (The spherical display shows the grand opening of xx Children's Park)
C, some colorful flags can be planted on the roadside of the park.
2, the layout of the entrance
A. A big red carpet is laid at the gate (red sets off the festive atmosphere when opening), and a number of flower baskets are placed on both sides of the red carpet, which is full of warmth, auspiciousness and celebration;
B, there are 1 large inflatable arches at the entrance, which are magnificent. The content pasted on the archway is: "Warm congratulations on the grand opening of xx Children's Park".
3. Layout of the park
There are more balloons hanging in the park, and the styles are mainly red and yellow, which shows enthusiasm, prosperity and celebration!
Step 4 arrange gifts
Gifts should be placed with momentum and in large quantities, giving people the feeling that there are many gifts and they are very valuable. There is only one purpose, to attract the attention of passing customers and create a business atmosphere.
(3) Personnel arrangement for opening activities
1. Gift delivery (1 person) (please note that the child's name and contact information should be registered before delivery).
2. Customer information registration (1 person) (the workbench, printed forms and pens should be prepared, and the contents of the forms include name, telephone number, date of birth and address).
3. Card and cashier (3 persons)
4. Maintain order in the park (2 persons)
5. Order maintenance outside the park (1 person)
6, outdoor personnel guidance (2 people) can assist other positions in time.
(4), goods ready 1, 2 dolls (using cartoon characters in recent popular cartoons as dolls)
2, prizes, lottery boxes, lottery tickets
3, customer information register, pen
4. Year card, season card, month card and happy card.
5. Small change
6, leaflets
7.balloons
8. Welcome